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Date: Mon, 9 Jan 2006 14:04:19 -0500
From: "Mick, David" <dgm9t@comm.virginia.edu>
Subject: ANNOUNCE: Grant on Transformative Consumer Research

The Association for Consumer Research announces a research grant
competition related to Transformative Consumer Research.  TCR focuses
on well being and it is impelled by a specific fundamental problem or
opportunity that is related to consumption.  Accordingly, these
investigations strive to develop insights that can be directly
communicated to and acted upon by consumers and/or their agents (e.g.,
caregivers, policy makers), for the purpose of upholding and improving
quality of life for individuals, subgroups, societies, and/or other
living entities.  Aside from having an immediate practical orientation,
transformative consumer research also depends on scrupulous methodology
and perceptive theory.  Through meticulous description and compelling
explanation the findings can most likely lead to constructive,
actionable implications for consumer welfare.

Examples of topic areas where problems or challenges of well being
exist include, but are not limited to: overconsumption; addictive
consumption (e.g., drugs, alcohol, cigarettes, television, Internet);
consumer safety; product labeling; consumption and ecological
degradation; parenting and consumption; poor, disadvantaged,
illiterate, elderly, or handicapped consumers; and emerging economies.
Examples of topic areas where opportunities of well being exist
include, but are not limited to: pro-environmental consumption
behaviors (e.g., recycling); organ donations; preventive and
affirmative health decision making; wise money management and
investing; and other consumer activities that enrich personal and
social development.

The deadline for research support proposals is June 1, 2006.  More
details on TCR and on the grant application procedure can be found
through the homepage of the Association for Consumer Research
(www.acrwebsite.org), and click on the right side link to
Transformative Consumer Research.