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Category: Special Interest

Social Media Effects

Georgia Liadeli, Francesca Sotgiu and Peeter Verlegh seek published and unpublished studies on the effects of brands' social media activities

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Revisit: ACME 2020

Association of Collegiate Marketing Educators AxcessCapon Teaching Innovation Competition, San Antonio, TX, 11-14 Mar 2020; Deadline 15 Jan 2020

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