Marketing Strategy Archives - /listing-categories/marketing-strategy/ The Essential Community for Marketers Mon, 20 Apr 2026 13:57:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Marketing Strategy Archives - /listing-categories/marketing-strategy/ 32 32 158097978 Acad Man J /listings/2026/04/20/acad-man-j-15/ Mon, 20 Apr 2026 13:57:00 +0000 /?post_type=ama_listing&p=233653 Academy of Management Journal, 69(2)

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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Violence and Competition: The Effect of Mass Shootings and Domestic Terrorism on Organizational Risk-Taking in Response to Performance Shortfalls

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Christian Schumacher, Steffen Keck, and Abhinav Gupta

How Employees Who Have Made Upward Social Class Transitions Get Heard
in the Workplace []

Yasha Spriha, Subrahmaniam Tangirala, Rui Shu, and Srinivas Ekkirala

Woulda, Shoulda, Coulda? The Impact of Predictive, Prescriptive, and Prospective Expectations on Stakeholder Reactions
Yuri Mishina, Maxine Yu, and David Gomulya []

Siloed Sustainability: How Paradox Management Unravels in Integrative Practice Implementation
Lucas Amaral, Juliane Reinecke, and Michael Etter []

Deeply Rooted and Versatile? Knowledge Scouts and External Knowledge Integration in Multidivisional Firms
Benoit Decreton, Felipe Monteiro, and Francisco Polidoro, Jr. []

Who Avoids Punishment? How Discretion and Psychopathy Shape Leaders’ Responses to Misconduct
Wei Jee Ong and Grace J. H. Lim []

The Ties That Nurture: Expressive Simmelian Ties, Instrumental Brokerage, and Individual Performance
Marco Tortoriello, Giuseppe Soda, and Manuel Gomez-Solorzano []

From Paralysis to Publicization: How Victims of the UK Post Office Horizon IT Scandal Experienced and Confronted Organizational Harm
Jan Lodge, Grace Augustine, and Mislav Radic []

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J Mar /listings/2026/04/13/j-mar-35/ Mon, 13 Apr 2026 14:32:03 +0000 /?post_type=ama_listing&p=233073 Journal of Marketing, 90(3)

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POSTING TYPE: TOCs


Editorial

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Cementing JM’s Impact on the Marketing Ecosystem: Empirical Execution
Jan-Benedict E.M. Steenkamp, Marc Fischer, Kelly L. Haws, Maura L. Scott and Rebecca J. Slotegraaf []

From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI
Bingqing Li, Edward Yuhang Lai and Xin (Shane) Wang []

The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
Beth L. Fossen, Philip Kim and Inyoung Chae []

Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes
Kristopher O. Keller and Jonne Y. Guyt []

In-Store Advertising with Digital Signage
Dennis Herhausen, David de Jong and Dhruv Grewal []

How Can a Firm Suppress Shareholders’ Punitive Reaction to Its Disengagement from a Geopolitically Uncertain Market?
Vivek Astvansh, Kamran Eshghi, Hesam Shahriari and Wei Shi []

Customers’ Review Content and Their Referral and (Re)Purchase Behaviors
Ruhan Liu, Wanqing Zhang and Pradeep K. Chintagunta []

Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence
Chiraag Mittal, Reza Mousavi and Kelly L. Haws []

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J Poli Economy /listings/2026/04/13/j-poli-economy-64/ Mon, 13 Apr 2026 14:31:42 +0000 /?post_type=ama_listing&p=233072 Journal of Political Economy, 134(4)

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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Efficiency and Redistribution in Environmental Policy: An Equilibrium Analysis of Agricultural Supply Chains
Tomás Domínguez-Iino []

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The End of the American Dream? Inequality and Segregation in US Cities
Alessandra Fogli, Veronica Guerrieri, Mark Ponder, and Marta Prato []

The Social Integration of International Migrants: Evidence from the Networks of Syrians in Germany
Michael Bailey, Drew Johnston, Martin Koenen, Theresa Kuchler, Dominic Russel, and Johannes Stroebel []

Indirect Persuasion
Rahul Deb, Mallesh M. Pai, and Maher Said []

How Cultural Diversity Drives Innovation: Surnames and Patents in US History
Max Posch, Jonathan Schulz, and Joseph Henrich []

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J Strat Mar /listings/2026/04/13/j-strat-mar-39/ Mon, 13 Apr 2026 14:30:57 +0000 /?post_type=ama_listing&p=233070 Journal of Strategic Marketing, 34(2)

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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Prospector orientation and CSR: the moderating role of national philanthropic environments
Alexey V. Semenov & Arilova Randrianasolo []

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Are eco-labels able to go beyond signaling environmental benefits? using eco-labels to communicate the economic value of sustainability in food products
Daniela Langaro, Sandra Maria Correia Loureiro & Mariana Brântuas []

Beyond borders: how national culture and consumer ethnocentrism shape purchase intentions in Latin America
Iliana E. Aguilar-Rodríguez, Leopoldo G. Arias-Bolzmann, Luciano Barcellos-Paula, Geovanni F. Tapia-Andino & Ana Belén Tulcanaza-Prieto []

Apprehending corporate social responsibility in Iranian banking: managerial and consumer perspectives combined
Maryam Mojdehy & Francesc Relano []

Understanding metaverse marketing: open digital living space and marketing strategies
Jixiao Wang & Chong Wang []

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Strat Man J /listings/2026/04/13/strat-man-j-79/ Mon, 13 Apr 2026 14:29:51 +0000 /?post_type=ama_listing&p=233065 Strategic Management Journal, 47(5)

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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


The technological uniqueness paradox
Yang Fan, Lubomir Litov, Mu-Jeung Yang, Todd Zenger []

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When do firms learn by hiring? How complexity moderates the value of new knowledge
Dong Nghi Pham, Luis A. Rios, Maciej Workiewicz []

When do nice guys finish last? Prosociality and the psychological model of CEO‐firm matching
Dongil Daniel Keum, Nandil Bhatia []

Curious and analytical: How analysts evaluate and respond to executive communications about firm strategy
John C. Eklund, Michael J. Mannor []

How to grow new applications out of old research? Evidence from firm cumulative investments in deep learning
Xirong (Subrina) Shen []

Beyond feasibility filters: How expertise heterogeneity enables innovation recognition
Jacqueline N. Lane, Zoe Szajnfarber, Jason Crusan, Michael Menietti []

Task co‐use and product improvement: An organization design perspective
Johanna Glauber, Tobias Kretschmer []

Does entrepreneurship narrow the gender earnings gap?
Tiantian Yang, Aleksandra (Olenka) Kacperczyk, Lucia Naldi []

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American Econ Rev /listings/2026/04/06/american-econ-rev-68/ Mon, 06 Apr 2026 15:55:49 +0000 /?post_type=ama_listing&p=232108 American Economic Review, 116(4)

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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Similarity of Information and Collective Action
Deepal Basak, Joyee Deb, and Aditya Kuvalekar []

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A Long and a Short Leg Make for a Wobbly Equilibrium
Nicolae Gârleanu, Stavros Panageas, and Geoffery Zheng []

Real Credit Cycles
Pedro Bordalo, Nicola Gennaioli, Andrei Shleifer, and Stephen J. Terry []

Market Power and Capital Constraints
Milena Wittwer and Jason Allen []

Robust Misspecified Models
Cuimin Ba []

Negative Control Falsification Tests for Instrumental Variable Designs
Oren Danieli, Daniel Nevo, Itai Walk, Bar Weinstein, and Dan Zeltzer []

Games on Multiplex Networks
Yves Zenou and Junjie Zhou []

Spillovers in State Capacity Building: Evidence from the Digitization of Land Records in Pakistan
Shan Aman-Rana and Clement Minaudier []

Making Bricks from Straw: Resources and Productivity in Health Care
Edward N. Okeke []

Abundance from Abroad: Migrant Income and Long-Run Economic Development
Gaurav Khanna, Emir Murathanoglu, Caroline Theoharides, and Dean Yang []

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J Prod Brand Man /listings/2026/03/30/j-prod-brand-man-42/ Mon, 30 Mar 2026 12:26:35 +0000 /?post_type=ama_listing&p=231072 Journal of Product & Brand Management, 35(4)

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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Brand hate: unraveling antecedents, moderators, and consequences through meta-analysis
Wagner Junior Ladeira; Weng Marc Lim; Cláudio Hoffmann Sampaio; Fernando de Oliveira Santini ; Tareq Rasul … []

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Make your fans mine: the effects of value co-creation with idols on brand advocacy
Rui-Xiao Li ; Pei-San Lo; Eugene Cheng-Xi Aw; Yet-Mee Lim; Garry Wei-Han Tan []

Assessing hatred and anti-brand activism within online brand communities: the roles of ideological imbalance and online brand avoidance
Mohammad Osman Gani; Hiran Roy ; Kifayat Nahiyan Rafi; Nik Mohd Hazrul Nik Hashim []

When doing good helps doing better: moral licensing of blatant transgressions with ambiguous brand responsibility through CSR
Pascal Bruno; Martin Ohlwein []

Purpose-driven brand identity: unveiling the link between brand purpose and brand identity
Enya Henning; Manfred Kirchgeorg []

The effect of brand anthropomorphism on consumers’ eudaimonic well-being in collaborative consumption services
Saubhagya Bhalla; Farrah Zeba []

How consumer-brand interactions differ in the metaverse versus physical, social media, and Web environments
Yunus Kalender; Francisco Guzmán []

Navigating the luxury-philanthropy paradox: the role of cause categorization in shaping consumer evaluations of luxury brands
Kai Wang; Chuan He; Lei Wang; Haowen Xiao []

How vintage typography shapes brand status: experimental evidence from traditional Chinese characters
Qiang Xu; Yan Xiong; Yuxiang Shao []

Enhancing cross-border shopping through AI chatbots: an antecedents–engagement–consequences perspective of brand-consumer interactions
Shaofeng Wang; Hao Zhang []

Design and realism in virtual influencers as brand endorsers: how anthropomorphism and social identity cues shape consumer responses
Vaibhav Shwetangbhai Diwanji; Jeff Conlin ; K. Macy Burkett; Michaella Barros Coelho []

The lightning rod effect: salvation and damnation in polarised brands
Antonio Pedro Cruz Costa Alves; Vivian Iara Strehlau []

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J Poli Economy /listings/2026/03/21/j-poli-economy-63/ Sat, 21 Mar 2026 13:34:43 +0000 /?post_type=ama_listing&p=230319 Journal of Political Economy, 134(3)

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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


The Value of Ratings: Evidence from Their Introduction in Securities Markets
Asaf Bernstein, Carola Frydman, and Eric Hilt []

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Mandated versus Voluntary Adaptation to Natural Disasters: The Case of US Wildfires
Patrick Baylis and Judson Boomhower []

Endogenous Treatment Models with Social Interactions: An Application to the Impact of Exercise on Self-Esteem
Zhongjian Lin and Francis Vella []

Making Information More Valuable
Mark Whitmeyer []

Automation and Polarization
Daron Acemoglu and Jonas Loebbing []

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J Prod Brand Man /listings/2026/03/21/j-prod-brand-man-41/ Sat, 21 Mar 2026 13:34:19 +0000 /?post_type=ama_listing&p=230318 Journal of Product & Brand Management, 35(3)

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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Guest editorial: Interpretive approaches to branding
Bernard Cova; Daniele Dalli []

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The brand behind the curtain: decoupling, recoupling and moral conflict in social media
Rossella C. Gambetti; Robert Kozinets; Silvia Biraghi []

Bridging old and new: a comparison of the perceived value of firsthand and secondhand luxury among Millennials and Gen Z
Ling Jiang; Nathalie Veg-Sala []

The power of the unspoken: how brands implicitly reference specific brands in indirect comparative advertising
Janina Rebecca Kauz; Johanna F. Gollnhofer []

Marketplace icons and iconic brands: exploring place in the myth-making process
Gregorio Fuschillo; Teresa Marrone; Luigi Cantone; Emidio Mansi []

Music as a shaping agent of brand meaning: the case of BZRP Music Session #53
Coral Cenizo []

Examining a hyper-human virtual brand ambassador as a brand personification strategy
Katie Louise Leggett; William E. Davies []

The role of social media content creators in reputation repair: a netnographic study of Depp v. Heard
Ania Izabela Rynarzewska; Lubna Nafees; Kristine C. Johnson; Stephen LeMay ; Marilyn Michelle Helms []

Community internal activism for CSR brand repositioning
Cristina Longo; Fatima Regany []

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Strat Man J /listings/2026/03/21/strat-man-j-78/ Sat, 21 Mar 2026 13:31:15 +0000 /?post_type=ama_listing&p=230311 Strategic Management Journal, 47(4)

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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Bottom‐up effects of female strategic leadership: Firm performance effects through employees
Seung-Hwan Jeong, Saehee Kang, Kris Byron []

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The coevolution of board interlock networks and corporate strategic actions
Steffen Triebel, Julia Brennecke, Christiana Weber []

Pollution havens versus gates of hell: Environmental pollution and multinationals’ foreign investment
Juan Bu, Aurora Genin [Google Scholar]

Firm growth and stagnation in the United States: Key trends and new data opportunities
J. Daniel Kim, Joonkyu Choi, Nathan Goldschlag, John C. Haltiwanger []

Location choice in global patent litigation: Does the landscape matter?
Charlie B. An, Shixiang Wang, Minyuan Zhao []

Navigating uncertainty in a nascent ecosystem: How shifting cognitive frames influence an incumbent firm’s platform scope strategies
Fathiro H. R. Putra, Saeed Khanagha, Krsto Pandza, Fernando F. Suarez [Google Scholar]

Are boards reluctant to remove poorly performing successors to interim CEOs?
Robert Langan []

Political alignment in entrepreneurial teams: Homophily in venture formation and associations with startup success
Balázs Kovács, Tim Sels []

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