New Journal of Public Policy & Marketing Coeditors in Chief Kelly Martin and Maura Scott have published an introductory editorial describing their vision for the journal under their tenure:
“This vision is informed by our own experiences withJPP&M, as authors, reviewers, associate editors, and guest editors. We both share a deep appreciation for thisJournals aims and scope and strongly believe it is a natural home for topics that make a difference. In our conversations with other scholars about theJournal, it is clear thatJPP&Moccupies a special place in the academic publishing hearts of scholars around the world. This affinity is solidly grounded in theJournals history (for an overview ofJPP&Ms early history, see) and also derives fromJPP&Ms historic focus on issues at marketings interface with society (,泭). Indeed, although marketing scholarship has become increasingly narrow in some ways,泭JPP&Mhas maintained its connection to the big picture by publishing marketing research that offers policy, ethics, well-being, and societal implications. This deliberately broad focus not only allowsJPP&Mto serve as an umbrella for varied marketing research but also provides us a natural platform through which to welcome new and diverse scholarship to theJournal.
We believe that the turbulent reality in which we live makes the need for the type of researchJPP&Mpublishes more critical than ever. Even before the onset of the COVID-19 outbreak, we were living in a time characterized by a dynamically shifting marketing and societal landscape. Political, regulatory, and market-based institutions are beset by unprecedented volatility and unpredictability. So too, can todays consumers be seen as at once more empowered and yet more vulnerable than ever. On all these fronts,泭JPP&Membraces scholarly contributions that are rigorous, relevant, and inclusive. We welcome your best work on these topics.”
Read the full editorial .
蹤獲扦夥厙 welcomes Maura Scott and Kelly Martin as editors of JPPM. They, along with many others, will be featured in the 2020 Marketing and Public Policy Conference, which is entirely virtual. The theme of the conference is “Marketing, Public Policy, and Moral Courage in a Diverse, Rapidly Changing World,” which was selected to reflect the challenges to marketing and policy making posed by a rapidly changing world that has become smaller as a result of digital connectivity, even as the diversity of needs, attitudes, and perspectives have been magnified by this connectivity. Registration is still openreview the entire program and plenaries now:
