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Advertising Courses

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
Vladimir Melnyk, Francois A. Carrillat, Valentyna Melnyk (2021)

Regulating Product Recall Compliance in the Digital Age: Evidence from the Safe Cars Save Lives Campaign
Sotires Pagiavlas, Kartik Kalaignanam, Manpreet Gill, Paul D. Bliese (2021)


Nicole Robitaille, Nina Mazar, Claire I. Tsai, Avery M. Haviv, Elizabeth Hardy (2021)

How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses
Kathleen Seiders, Andrea Godfrey Flynn, Gergana Nenkov (2021)

Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
Lingrui Zhou, Katherine M. Du, and Keisha M. Cutright (2021)

The Pet Exposure Effect: Exploring The Differential Impact of Dogs Versus Cats on Consumer Mindsets
Lei Jia, Xiaojing Yang, and Yuwei Jiang (2022)

Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice
Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan, Tom Baker (2022)

Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism
Craig J. Thompson, Ankita Kumar (2022)

Societal Spillovers of TV Advertising Social Distancing During a Public Health Crisis
Ayan Ghosh Dastidar, Sarang Sunder and Denish Shah (2022)