The Marketer’s Quick Start Guide to Claude
Online | 2 Hours
Why Claude, Why Now?
- Where Claude sits relative to ChatGPT, Copilot, and Gemini.
- What makes it different: longer context, stronger writing, agentic features.
- Setting expectations for what we will cover and what participants will leave with.
The Basics Done Properly
- Not ‘what is a prompt’ but the things most people get wrong.
- How to give Claude context effectively.
- How to get consistent, high-quality output every time.
- Quick wins that immediately improve results.
Projects: Your Always-On Brief
- Setting up a Project with custom instructions and knowledge files.
- How Projects give Claude persistent memory of your brand, tone, and processes.
- Live demo: building a Project for a marketing campaign.
- Participants set up their own Project (if following along)
Skills: Teaching Claude Your Processes
- What Skills are and why they matter for repeatable work.
- Demo: a content production Skill in action.
- How to build a Skill from your own best work.
- Participants plan or begin building their first Skill.
Cowork and Connectors: Claude as a Colleague
- Connecting Claude to Google Drive, Slack, email, and other tools.
- Scheduled tasks and Dispatch: handing Claude work to do on its own.
- Demo: a reporting or admin workflow running without manual input.
- What is possible now versus what is coming soon.
Real-World Marketing Workflows
- Rapid-fire examples across content, campaigns, reporting, research, and competitor analysis.
- Showing how Projects + Skills + Cowork combine into genuine daily workflows.
- Specific examples: repurposing content across channels, weekly performance summaries, campaign brief generation, competitor monitoring.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Marketing managers, content marketers, social media managers, brand managers, and marketing coordinators
- Typically 2-10 years of experience in marketing roles
- People who have used ChatGPT or similar AI chatbots and want to move to something more capable
- People who understand basic prompting but have not explored more advanced AI features like agents, projects, or automations
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.
This training is not affiliated with, endorsed by, or sponsored by Anthropic PBC