Marketing Management Archives | /topics/marketing-management/ The Essential Community for Marketers Fri, 01 May 2026 13:38:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Marketing Management Archives | /topics/marketing-management/ 32 32 158097978 Advanced Digital Marketing Certification /certifications/advanced-digital-marketing-certification/ Fri, 20 Nov 2020 20:28:40 +0000 /?page_id=69924 Experienced Leaders Need Next Level Knowledge Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories. DMI Graduates Work for Companies Like One Test = Two Marketing Certifications We’ve […]

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]]> Experienced Leaders Need Next Level Knowledge

Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories.

  • Learn Online
  • 110 Hours Self-Paced Learning
  • Dual PCM Digital Marketing and DMI Certified Digital Marketing Expert

DMI Graduates Work for Companies Like

One Test = Two Marketing Certifications

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a meaningful assessment. When you complete the Digital Marketing Expert program, you will become dually certified with the and DMI with two credentials: PCM® Advanced Digital Marketing and Certified Digital Marketing Expert.

How Certification Works

Enrollment for the Digital Marketing Expert program happens through our partners at DMI. The program will take around110 hours to complete. You’ll have access to self-paced online learning, exams and assignment.Exams consist of 100 questions, students require a score of 60% to pass.

Topics Covered

  • Digital Strategy and Planning
  • Search and Digital Channels
  • Digital Selling
  • Customer Experience
  • Social Media
  • eCommerce and Conversion Rate Optimization
  • Project Planning and Creative Skills
  • Leadership and Management

If you live outside of the U.S. and would like to pursue dual-certification, please contact .

92%

of DMI graduates have said that our digital marketing course has had a positive impact on their career.

81%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at senior or management level.

Looking for Something Else?

You have options! We also offer the Digital Marketing Pro certification program. It’s 30 hours of video learning with an online final exam. It’s a more comprehensive curriculum covering broad knowledge areas intended for less senior professionals.

Learn More

I Already Have a PCM® in Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the .

If you need support and are outside of the U.S. please .

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]]> 69924 Marketing Management Certification /certifications/marketing-management-certification/ Thu, 13 Dec 2018 20:41:08 +0000 /?page_id=2581 As a member of a small team, a leader of a large department, or an entrepreneur on your own, becoming an Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including: This 16-hour online self-paced course will guide you through key areas […]

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]]> As a member of a small team, a leader of a large department, or an entrepreneur on your own, becoming an Professional Certified Marketer®&#ڱ0; is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including:

  • Marketing Strategy
  • Marketing Research and Data Analytics
  • Pricing Strategy
  • Customer Behavior and Segmentation
  • Product and Services Positioning

This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included!

Get the Prep Course + Exam Bundle

Marketing Management PCM Prep Course + Exam Bundle

Non-Member

$849.00

Member

$749.00

How Certification Works

After enrollment, you’ll have access to 16 hours of self-paced online learning. And when you’re ready to take the online exam, you’ll be directed to ’s exam platform.

Eligibility Requirements

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:

  • Bachelor’s degree and four years of professional marketing experience
  • Master’s degree and two years of professional marketing experience
  • 5+ years of professional marketing experience

Exam Details

The online test is made up of 150 multiple-choice questions. You’ll have three hours to complete it.

To pass, you must receive an overall score ​of 70% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

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Your exam registration will include three attempts that must be completed within one year of enrollment. If you are unsuccessful in passing the exam, you must wait for a minimum of 15 days between exam attempts.

You will have access to the online learning program and exam for one year from purchase. Instructions for accessing the exam are provided after completion of the prep course.

  • The last three versions of the major modern browsers (Chrome, Edge, Firefox, Safari) on a desktop or laptop device work best. Other mobile devices and web browsers may work, but may not render all features of the courses available.
  • Cookies and JavaScript must be enabled
  • Some ad blocker plug-ins will prevent videos from appearing in courses. Ad blocking software should be disabled during course work.
  • Reliable internet connection. Broadband cable or high-speed DSL is recommended for optimal experience.
  • E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

Note: Some courses may have additional hardware and/or software requirements. Any additional requirements will be listed in the course description and course syllabus.

Need to convince your boss? Download this customizable letter to let them know the benefits of your investment.

Download the letter

Are You Interested in Just the PCM® Exam?

Purchase just the PCM®&#ڱ0; Marketing Management exam and prepare and study independently. While there are preparation recommendations below, we do not require that individuals purchase or study from a specific source to be eligible for the exam.

  • Download the book of knowledge to understand the topics you need to know to pass the PCM® Marketing Management Exam.
  • Take the to assess your current marketing management skillset and identify areas of improvement.
  • Get the .
MemberNon-Member
$249$349

Have You Already Passed the PCM® Exam?

Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.

Questions?

No problem. We realize it’s a big commitment to become a PCM® in Marketing Management.  or email us at pcm@ama.org. 

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]]> 2581 Digital Marketing Certification /certifications/digital-marketing-certification/ Thu, 13 Dec 2018 15:42:30 +0000 /?page_id=2561 We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional. Delivered 100% online […]

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]]>

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

Why certification matters

Certification demonstrates your commitment to keeping up to date and helps prove you have the knowledge employers can trust.

Relevant skills are evolving. According to The State of Digital Skills & Corporate Training report, 49% of the senior executives see artificial intelligence (AI) strategy development as the most important missing skill.

Our programs are designed and endorsed by industry leaders, boosting your reputation with two globally-recognized certifications. Take advantage of this shift to boost your prominence and leadership in this field.

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92%

of DMI graduates agree that our digital marketing course positively impacted their career.

79%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at, or have been promoted to senior or management level.

virtual work

How Certification Works

Enrollment for the Digital Marketing Pro program happens through our partners at DMI. You’ll have access to 30 hours of self-paced online learning. And when you’re ready to take the exam, you’ll schedule a time with a testing center near you.

Topics Covered

  • Digital Marketing in the Era of AI
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Email Marketing
  • Website Optimization
  • Google Analytics
  • Digital Marketing Strategy

Looking for more advanced training?

We also offer the Digital Marketing Expert advanced certification. It’s 16 months of video learning with regular assessments. It’s a more advanced curriculum designed for senior professionals.

Learn More

I Already Have a PCM® Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the .

If you need support and are outside of the U.S. please .

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]]> 2561 The Brief Is Broken: How to Get What You Actually Need From Internal Teams /events/webinar/the-brief-is-broken-how-to-get-what-you-actually-need-from-internal-teams/ Thu, 23 Apr 2026 13:42:29 +0000 /?post_type=ama_event&p=234020 Most marketing teams don’t have a creativity problem, they have a clarity problem. Vague briefs, last-minute requests, and endless revisions are slowing everything down and frustrating everyone involved. In this session, we’ll break down why the traditional marketing brief fails and what high-performing teams do instead to get better inputs, faster approvals, and stronger outcomes. […]

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]]> Most marketing teams don’t have a creativity problem, they have a clarity problem. Vague briefs, last-minute requests, and endless revisions are slowing everything down and frustrating everyone involved. In this session, we’ll break down why the traditional marketing brief fails and what high-performing teams do instead to get better inputs, faster approvals, and stronger outcomes. You’ll learn how to:

  • Build briefs that drive alignment, not confusion
  • Reduce revision cycles and stakeholder back-and-forth
  • Create a repeatable intake process that actually works

This webinar airs at 12 PM CT and will beavailable on-demand for six months after airing.

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]]> 234020 The New Go-To-Market Playbook for Marketers /events/virtual-training/the-new-go-to-market-playbook-for-marketers/ Tue, 03 Mar 2026 15:53:24 +0000 /?post_type=ama_event&p=226035 From Strategy to Execution: Building Go-To-Market That Drives Growth Go-to-market is more than just the launch. Today’s marketers are expected to connect customer insight, product strategy, positioning, channels, and internal alignment to drive measurable, ongoing business outcomes. This session introduces a strategic yet practical framework for building and executing effective go-to-market strategies across both B2B […]

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]]>

From Strategy to Execution: Building Go-To-Market That Drives Growth

Go-to-market is more than just the launch. Today’s marketers are expected to connect customer insight, product strategy, positioning, channels, and internal alignment to drive measurable, ongoing business outcomes.


This session introduces a strategic yet practical framework for building and executing effective go-to-market strategies across both B2B and B2C organizations. Participants will learn how to move beyond disconnected campaigns to design coordinated market strategies grounded in customer understanding, clear positioning, and cross-functional execution.


Through real examples, guided exercises, and reusable templates, attendees will leave with practical tools they can immediately apply to upcoming launches, growth initiatives, and market expansion efforts.

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Online | June 11, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Key Takeaways

  • Apply a strategic go-to-market framework that connects business goals to marketing execution.
  • Translate customer and market insight into clear positioning and messaging.
  • Build a practical GTM plan they can immediately use for launches or growth initiatives.
  • Lead cross-functional alignment to improve execution speed and results.
  • Measure success using meaningful business outcomes, not just campaign activity.

Select your quantity below to register

The New Go-To-Market Playbook for Marketers (June 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you a current College Student or Collegiate Member? Register here.

The New Go-To-Market Playbook for Marketers – Collegiate (June 2026)

Price

$99.00

Are you an Professional Certified Marketer®&#ڱ0;? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®&#ڱ0; certification.

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 226035 Turn Brand Authenticity Into Marketing Performance /events/virtual-training/turn-brand-authenticity-into-marketing-performance/ Mon, 23 Feb 2026 19:42:41 +0000 /?post_type=ama_event&p=217586 Marketing With Purpose: Aligning Values, Strategy, and Growth Being purpose-driven is a strategic advantage for brands looking to build trust, loyalty, and long-term impact. In this interactive webinar, participants will learn how to define, articulate, and activate their brand’s purpose in a way that feels authentic and aligned with business goals. We will explore how […]

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]]>

Marketing With Purpose: Aligning Values, Strategy, and Growth

Being purpose-driven is a strategic advantage for brands looking to build trust, loyalty, and long-term impact. In this interactive webinar, participants will learn how to define, articulate, and activate their brand’s purpose in a way that feels authentic and aligned with business goals.

We will explore how purpose shows up across messaging, content, campaigns, and customer experience without feeling performative or forced. Through real-world examples and practical exercises, this session will help marketers move beyond surface-level storytelling and into purpose-led marketing that connects and converts.

Online | May 14, 2026 | 10:00 a.m. – 12:00 p.m. CT

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Key Takeaways

  • Clearly define and articulate their brand’s purpose beyond a mission statement
  • Identify where and how purpose should show up across marketing channels
  • Avoid common pitfalls of “performative purpose” and inauthentic messaging
  • Apply a practical framework to activate purpose in content and campaigns
  • Create a simple action plan to align purpose with business and marketing goals

Select your quantity below to register

Turn Brand Authenticity Into Marketing Performance (May 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an Professional Certified Marketer®&#ڱ0;? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®&#ڱ0; certification.

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 217586 Marketing Management PCM® Prep Course & Exam Bundle /on-demand/marketing-management-pcm-prep-course/ /on-demand/marketing-management-pcm-prep-course/#respond Sun, 19 Apr 2026 18:08:52 +0000 /?post_type=ama_courses&p=145950 What You’ll Learn This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included! Becoming an Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of […]

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]]>

  • Marketing Management PCM® Prep Course & Exam Bundle

    This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge needed to take the PCM® Marketing Management exam – which is included!

    Get Started

What You’ll Learn

This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included!

Becoming an Professional Certified Marketer®&#ڱ0; is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including:

  • Marketing Strategy
  • Marketing Research and Data Analytics
  • Pricing Strategy
  • Customer Behavior and Segmentation
  • Product and Services Positioning

Marketing Management PCM Prep Course + Exam Bundle

Non-Member

$849.00

Member

$749.00

You’ll get instant access to this on-demand prep course lasting one year from your purchase date. You will be enrolled in your exam within a month following purchase.

Need to convince your boss? Download this customizable letter to let them know the benefits of your investment.

Download the letter

Marketing Management PCM® Exam Details

The online test is made up of 150 multiple-choice questions. You’ll have three hours to complete it.

To pass, you must receive an overall score ​of 70% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

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Your exam registration will include three attempts that must be completed within one year of enrollment. If you are unsuccessful in passing the exam, you must wait for a minimum of 15 days between exam attempts.

  • The last three versions of the major modern browsers (Chrome, Edge, Firefox, Safari) on a desktop or laptop device work best. Other mobile devices and web browsers may work, but may not render all features of the courses available.
  • Cookies and JavaScript must be enabled
  • Some ad blocker plug-ins will prevent videos from appearing in courses. Ad blocking software should be disabled during course work.
  • Reliable internet connection. Broadband cable or high-speed DSL is recommended for optimal experience.
  • E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

Note: Some courses may have additional hardware and/or software requirements. Any additional requirements will be listed in the course description and course syllabus.

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> /on-demand/marketing-management-pcm-prep-course/feed/ 0 145950 Building a Data-Driven Marketing Strategy /on-demand/building-a-data-driven-marketing-strategy/ /on-demand/building-a-data-driven-marketing-strategy/#respond Mon, 16 Mar 2026 14:56:14 +0000 /?post_type=ama_courses&p=229728 t the Course It’s no secret that customer expectations have drastically shifted in the last 10 years. 88% of U.S. adults now say it’s important for brands to remember and engage with them based on shared history. Is your brand doing that across every interaction and touch-point? No matter your industry, you must collect the […]

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]]>

  • Building a Data-Driven Marketing Strategy

    No matter your industry, you must collect the right data to drive your marketing strategy. In this session, explore the six keys to building a data-driven marketing strategy and making sure that your marketing truly connects with the customers you want.

    Beginner | 1.5 Hours | 13 Modules

    $149 for non-members | FREE for members

    REGISTER NOW

t the Course

It’s no secret that customer expectations have drastically shifted in the last 10 years. 88% of U.S. adults now say it’s important for brands to remember and engage with them based on shared history. Is your brand doing that across every interaction and touch-point?

No matter your industry, you must collect the right data to drive your marketing strategy. In this session, explore the six keys to building a data-driven marketing strategy and making sure that your marketing truly connects with the customers you want.

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Designed for marketing leaders and advanced practitioners, this session focuses on building a strategy that changes the game.

You will gain access to this course for 90 days from purchase date.

Register Now

Building a Data-Driven Marketing Strategy (On-Demand)

Non-Member

$149.00

Member

$0.00

What You’ll Learn

  • How to use technologies (including AI) to help improve your understanding of your customers
  • What you need to build your toolkit for personalization
  • Why data improves emotional resonance with your customers
  • How to use community to improve customer data
  • How to increase customer lifetime value through a strategic approach to data
  • How to build an internal culture built on your data-driven strategy

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Related Tools and Programs

Are you an ? This training is worth 1.5 Continuing Education Unit (CEU)s to maintain your PCM®&#ڱ0; certification.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> /on-demand/building-a-data-driven-marketing-strategy/feed/ 0 229728 Team Collaboration /on-demand/team-collaboration/ /on-demand/team-collaboration/#respond Fri, 14 Nov 2025 14:42:15 +0000 /?post_type=ama_courses&p=212081 What You’ll Learn Are you an Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification. t the Course Team collaboration is an essential component of any successful initiative. Whether you are a team member or team leader, understanding team dynamics is one of the most valuable […]

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]]>

  • Team Collaboration

    This introductory course will give you a basic overview of team collaboration fundamentals, ranging from the differences between teams and groups to the stages of team development.

    Beginner | 4 Hours | 30 Modules

    $135 for non-members | $105 for members

    Buy This Course

What You’ll Learn

  • Describe the differences between teams and groups
  • List types of teams and their specific goals and outcomes
  • Recall the stages of Bruce Tuckman’s model of team development
  • List Edgar Schein’s types of decision-making strategies for teams and groups
  • Identify the factors in interpersonal communication
  • Explain how communications strategies differ between large and small groups
  • Name and describe common tools for facilitating team collaboration
  • Explain the purpose of various types of meetings and explain the outcomes expected
  • Recognize the factors that enable effective communication during a business meeting

You will gain access to this course for 90 days from purchase date.

Team Collaboration (On-Demand)

Non-Member

$135.00

Member

$105.00

Are you an ? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®&#ڱ0; certification.

t the Course

Team collaboration is an essential component of any successful initiative. Whether you are a team member or team leader, understanding team dynamics is one of the most valuable skills professionals can develop.

Effective teams rely on clear communication, shared decision-making processes, and collaborative tools that enable members to work together productively. The insights gained through understanding team development and collaboration strategies can be used to improve project outcomes and foster stronger working relationships.

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This introductory course will give you a basic overview of team collaboration fundamentals, ranging from the differences between teams and groups to the stages of team development. The course will dive into communication strategies, decision-making approaches, and methods for motivating team members. Additionally, the course will touch on collaboration tools and discuss the purpose and best practices for conducting effective business meetings.

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Related Courses

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  • certification | 16 Hours

    becoming an Professional Certified Marketer®&#ڱ0;is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

The post Team Collaboration appeared first on .

]]> /on-demand/team-collaboration/feed/ 0 212081 Certificate in Marketing Strategy & Planning /on-demand/certificate-in-marketing-strategy-planning/ /on-demand/certificate-in-marketing-strategy-planning/#respond Wed, 05 Nov 2025 16:57:52 +0000 /?post_type=ama_courses&p=211034 Course Overview The Certificate in Marketing Strategy & Planning builds foundational knowledge of the essential skills for developing and executing effective marketing initiatives. Four specialized courses focus on practical skills and real-world applications in the areas of marketing strategy, project management, team collaboration, and budgeting. This certificate equips marketing professionals with both the strategic thinking […]

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  • Certificate in Marketing Strategy & Planning

    This certificate equips marketing professionals with both the strategic thinking and hands-on management expertise needed to plan, coordinate, and deliver successful marketing programs from ideation through implementation.

    Certificate Program | 4 Courses | 22 Hours

    $462

    Hosted by MindEdge. You will leave ama.org to make this purchase.

Course Overview

The Certificate in Marketing Strategy & Planning builds foundational knowledge of the essential skills for developing and executing effective marketing initiatives. Four specialized courses focus on practical skills and real-world applications in the areas of marketing strategy, project management, team collaboration, and budgeting.

This certificate equips marketing professionals with both the strategic thinking and hands-on management expertise needed to plan, coordinate, and deliver successful marketing programs from ideation through implementation. These self-paced courses offer a variety of interactive exercises, selected readings, real-world applications, and assessments. Upon successful completion of all courses in this certificate, you can download and print a Certificate of Completion to showcase your achievement.

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Learning Format

This self-paced certificate program offers an assortment of interactive exercises, selected readings, and self-assessments.

Courses Included in This Certificate

Marketing has become vital to the success of an organization in today’s competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.

A budget is a detail of expenses and incomes for a set period of time. This introductory-level course covers budgets and how they are used in organizational settings including the uses and functions of master budgets, operating budgets, sales, production and cost of goods sold budgets, and cash budgets. You will also learn about the budgeting process, and how organizations are using different budgeting techniques to overcome operating challenges.en incorporated into real-world scenarios that challenge students to apply what they have learned.

Project Management Foundations provides a quick overview of the fundamentals of project management. It defines primary concepts, explains basic terminology, and explores two of the most popular methodologies–Waterfall and Agile–employed by successful project leaders and their organizations.

It covers the five stages (Initiating, Planning, Executing, Monitoring & Controlling, and Closing) of a Waterfall project and shows how those stages interconnect to help complete projects. It provides a simple interpretation of a common Agile development cycle, identifying and explaining essential Agile concepts along the way. And it recognizes several professional certifications and accreditations that practitioners can obtain to help them better understand and apply established project management principles and improve project outcomes.

Team collaboration is an essential component of any successful initiative. Whether you are a team member or team leader, understanding team dynamics is one of the most valuable skills professionals can develop. Effective teams rely on clear communication, shared decision-making processes, and collaborative tools that enable members to work together productively. The insights gained through understanding team development and collaboration strategies can be used to improve project outcomes and foster stronger working relationships.

This introductory course will give you a basic overview of team collaboration fundamentals, ranging from the differences between teams and groups to the stages of team development. The course will dive into communication strategies, decision-making approaches, and methods for motivating team members. Additionally, the course will touch on collaboration tools and discuss the purpose and best practices for conducting effective business meetings.

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Are you an ? This training is worth 22 Continuing Education Units (CEUs) to maintain your PCM®&#ڱ0; certification.

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    Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

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    This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.

  • Certification

    Becoming an Professional Certified Marketer®&#ڱ0;is a way to prove you have the knowledge you need across a broad spectrum of marketing topics

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> /on-demand/certificate-in-marketing-strategy-planning/feed/ 0 211034