Positioning to Win Hearts and Minds

Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps, and communication campaigns enable the brand to operate on an annual basis, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong, central brand positioning that guides overall equity-building over time, brand-building efforts quickly become splintered, ineffective, and at their worst can even erode a brand’s equity.

In this session, you will hone the skills needed to write a clear and effective brand positioning statement that enables breakthrough media communications, sets your brand up for effective long-term strategy and innovation, and helps win the competitive battle in the minds of customers.

Even if you already have a positioning statement, this session will refresh your writing skills and also give you new tools to assess and improve your existing statement. If you are in an agency role, you will not only learn frameworks to use in your agency, but you’ll also learn key language and concepts you can use to work better with your clients.

Online | August 4, 2026 | 10:00 a.m. – 1:00 p.m. (Central Time)

From Strategy to Execution: Building Go-To-Market That Drives Growth

Go-to-market is more than just the launch. Today’s marketers are expected to connect customer insight, product strategy, positioning, channels, and internal alignment to drive measurable, ongoing business outcomes.

This session introduces a strategic yet practical framework for building and executing effective go-to-market strategies across both B2B and B2C organizations. Participants will learn how to move beyond disconnected campaigns to design coordinated market strategies grounded in customer understanding, clear positioning, and cross-functional execution.

Through real examples, guided exercises, and reusable templates, attendees will leave with practical tools they can immediately apply to upcoming launches, growth initiatives, and market expansion efforts.

Online | June 11, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Leverage Your Audience Mindset to Drive Email Performance

Email is still one of the most personal and actionable tools we have, but only when we write with the reader in mind. This session teaches participants what it takes to break through crowded inboxes.

Join strategy experts to create content people actually want as well as proven writing techniques that improve clarity, increase engagement, and support real action. We’ll cover everything from subject lines and from-names to simple language, structure, visual hierarchy, and links. You’ll leave with a repeatable system for crafting emails that people want, understand, and respond to.

Online | May 13, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Marketing With Purpose: Aligning Values, Strategy, and Growth

Being purpose-driven is a strategic advantage for brands looking to build trust, loyalty, and long-term impact. In this interactive webinar, participants will learn how to define, articulate, and activate their brand’s purpose in a way that feels authentic and aligned with business goals.

We will explore how purpose shows up across messaging, content, campaigns, and customer experience without feeling performative or forced. Through real-world examples and practical exercises, this session will help marketers move beyond surface-level storytelling and into purpose-led marketing that connects and converts.

Online | May 14, 2026 | 10:00 a.m. – 12:00 p.m. CT

Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

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Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

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Team collaboration is an essential component of any successful initiative. Whether you are a team member or team leader, understanding team dynamics is one of the most valuable skills professionals can develop.

Effective teams rely on clear communication, shared decision-making processes, and collaborative tools that enable members to work together productively. The insights gained through understanding team development and collaboration strategies can be used to improve project outcomes and foster stronger working relationships.

This introductory course will give you a basic overview of team collaboration fundamentals, ranging from the differences between teams and groups to the stages of team development. The course will dive into communication strategies, decision-making approaches, and methods for motivating team members. Additionally, the course will touch on collaboration tools and discuss the purpose and best practices for conducting effective business meetings.

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Emotional intelligence (EI) is our ability to identify and control our emotions to achieve positive outcomes in our relationships. Managers with high EI are better equipped to deal with subordinates, colleagues, and company executives, and they can do a better job of handling and resolving conflicts. This course reviews the underlying concepts of emotional intelligence and explores how managers can improve and make use of their emotional intelligence.

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Critical thinking is an intellectual model for reasoning through issues to reach well-founded conclusions. It may be the single-most valuable skill that one can bring to any job, profession, or life challenge. Being able to ask the right questions, critique an argument, and logically dissect an issue occur constantly in the workplace and our lives. This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.

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Change Management is a framework to methodically implement organizational change and prepare stakeholders for such change. Change Management Foundations introduces learners to this framework so that they can better understand and take part in changes within their own organizations.