Digital Marketing Archives /topics/digital-marketing/ The Essential Community for Marketers Wed, 08 Apr 2026 13:53:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Digital Marketing Archives /topics/digital-marketing/ 32 32 158097978 Advanced Digital Marketing Certification /certifications/advanced-digital-marketing-certification/ Fri, 20 Nov 2020 20:28:40 +0000 /?page_id=69924 Experienced Leaders Need Next Level Knowledge Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories. DMI Graduates Work for Companies Like One Test = Two Marketing Certifications We’ve […]

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]]> Experienced Leaders Need Next Level Knowledge

Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories.

  • Learn Online
  • 110 Hours Self-Paced Learning
  • Dual PCM Digital Marketing and DMI Certified Digital Marketing Expert

DMI Graduates Work for Companies Like

One Test = Two Marketing Certifications

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a meaningful assessment. When you complete the Digital Marketing Expert program, you will become dually certified with the and DMI with two credentials: PCM® Advanced Digital Marketing and Certified Digital Marketing Expert.

How Certification Works

Enrollment for the Digital Marketing Expert program happens through our partners at DMI. The program will take around 110 hours to complete. You’ll have access to self-paced online learning, exams and assignment. Exams consist of 100 questions, students require a score of 60% to pass.

Topics Covered

  • Digital Strategy and Planning
  • Search and Digital Channels
  • Digital Selling
  • Customer Experience
  • Social Media
  • eCommerce and Conversion Rate Optimization
  • Project Planning and Creative Skills
  • Leadership and Management

If you live outside of the U.S. and would like to pursue dual-certification, please contact .

92%

of DMI graduates have said that our digital marketing course has had a positive impact on their career.

81%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at senior or management level.

Looking for Something Else?

You have options! We also offer the Digital Marketing Pro certification program. It’s 30 hours of video learning with an online final exam. It’s a more comprehensive curriculum covering broad knowledge areas intended for less senior professionals.

Learn More

I Already Have a PCM® in Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the .

If you need support and are outside of the U.S. please .

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]]> 69924 Digital Marketing Certification /certifications/digital-marketing-certification/ Thu, 13 Dec 2018 15:42:30 +0000 /?page_id=2561 We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional. Delivered 100% online […]

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We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

Why certification matters

Certification demonstrates your commitment to keeping up to date and helps prove you have the knowledge employers can trust.

Relevant skills are evolving. According to The State of Digital Skills & Corporate Training report, 49% of the senior executives see artificial intelligence (AI) strategy development as the most important missing skill.

Our programs are designed and endorsed by industry leaders, boosting your reputation with two globally-recognized certifications. Take advantage of this shift to boost your prominence and leadership in this field.

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92%

of DMI graduates agree that our digital marketing course positively impacted their career.

79%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at, or have been promoted to senior or management level.

virtual work

How Certification Works

Enrollment for the Digital Marketing Pro program happens through our partners at DMI. You’ll have access to 30 hours of self-paced online learning. And when you’re ready to take the exam, you’ll schedule a time with a testing center near you.

Topics Covered

  • Digital Marketing in the Era of AI
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Email Marketing
  • Website Optimization
  • Google Analytics
  • Digital Marketing Strategy

Looking for more advanced training?

We also offer the Digital Marketing Expert advanced certification. It’s 16 months of video learning with regular assessments. It’s a more advanced curriculum designed for senior professionals.

Learn More

I Already Have a PCM® Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the .

If you need support and are outside of the U.S. please .

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]]> 2561 Building a Scalable Content Strategy /events/bootcamp/building-a-scalable-content-strategy/ Mon, 06 Apr 2026 15:51:44 +0000 /?post_type=ama_event&p=232090 Evolving Content Chaos into Consistent Content Execution Most marketing teams aren’t struggling with content creation, they’re struggling with content direction and scalability. In this two-part bootcamp, participants will learn how to build a clear, repeatable content strategy that aligns with their audience, supports business goals, and scales without burnout. Led by content strategist Karlyn Ankrom, […]

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Evolving Content Chaos into Consistent Content Execution


Most marketing teams aren’t struggling with content creation, they’re struggling with content direction and scalability. In this two-part bootcamp, participants will learn how to build a clear, repeatable content strategy that aligns with their audience, supports business goals, and scales without burnout.

Led by content strategist Karlyn Ankrom, this workshop breaks down how to identify the right audience, audit what’s already working, and create content that actually connects in today’s AI-saturated landscape.

Attendees will walk away with practical frameworks for creating high-quality content, repurposing it across platforms, and building systems that make consistency realistic. This is not about posting more, it’s about posting with purpose.

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Online | July 23 and July 30, 2026 | 10:00 AM-12:00 PM (both days) Central Time

Key Takeaways

  • Create a Clear ICP and Audience-Driven Content Strategy
  • Design a Repeatable Content Planning Structure and Framework
  • Reimagine “Quality Content” in an AI-heavy world
  • Amplify Content: Turn One Idea into Multiple Assets
  • Build a Sustainable Content Workflow

Select your quantity below to register

Building a Scalable Content Strategy (July 2026)

Non-Member

$475.00

Member

$300.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR Academic or Professional Membership ($199 value).

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Are you an ? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 232090 The Marketer’s Quick Start Guide to Claude /events/virtual-training/claude-quick-start-guide-for-marketers/ Fri, 27 Mar 2026 19:13:27 +0000 /?post_type=ama_event&p=230970 Make Claude Your Colleague, Not Just Another Chatbot As the AI tool every marketer is talking about, Claude has seen significant feature growth and capabilities. Now is the perfect time to realize the enhanced benefits of using this platform beyond basic prompts and put it to proper use. In this two-hour interactive session, you will […]

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Make Claude Your Colleague, Not Just Another Chatbot

As the AI tool every marketer is talking about, Claude has seen significant feature growth and capabilities. Now is the perfect time to realize the enhanced benefits of using this platform beyond basic prompts and put it to proper use.

In this two-hour interactive session, you will be guided through Claude’s most useful features, starting with the fundamentals and quickly progressing to the tools that deliver the biggest productivity gains.

Learn how to give Claude persistent memory of your brand, teach it your processes, and connect it to the tools you already use. The session will focus on Projects, Skills, and Cowork: the features that turn Claude from a simple chatbot into an always-on AI colleague.

After this session, you will have Claude actively working on content production, research, campaign management, reporting, and admin. You will also leave with a downloadable PDF guide that recaps everything covered, so you can implement it all straight away.

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Online | May 27, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Key Takeaways

  • Use Claude as a well-trained colleague on most projects
  • Set up Claude’s agent tools to work for you through the day
  • Gain insight into an advanced user’s best workflows

You will also received a PDF guide which recaps how to implement the things covered in the session.

Select your quantity below to register

The Marketer’s Quick Start Guide to Claude

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 230970 The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series) /events/virtual-training/the-modern-marketing-stack-analytics-ai-visibility-roi/ Mon, 16 Mar 2026 18:37:27 +0000 /?post_type=ama_event&p=229801 Digital Marketing skills for the AI Era This three-part training series is designed to take you on a progressive journey through the three skills modern digital marketers need most: the ability to measure → optimize → prove results now that AI is influencing nearly every channel. Start this series by building true data literacy […]

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Digital Marketing skills for the AI Era

This three-part training series is designed to take you on a progressive journey through the three skills modern digital marketers need most: the ability to measure → optimize → prove results now that AI is influencing nearly every channel.

Start this series by building true data literacy with a hands-on Google Analytics 4 Bootcamp, then learn how to optimize your brand for AI-driven search and discovery, and finally discover how to translate your marketing work into the financial language that earns executive buy-in and budget.

Each session contains a piece of the puzzle — measurement, then strategy, then proof. Just a practical set of guidelines from real experts, designed for marketers who are accountable to results and need to show their work.

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Gain the skills to not only get found in this new landscape, but to prove it’s working. Taken individually, each session is valuable. But combined, they form a complete skill set that connects data, discovery, and demonstrable ROI — all in one summer.

Sessions Included:

Google Analytics Bootcamp | June 2, 2026 (12:30 p.m.-4:00 p.m. CT, includes 30 min break)

The Future of SEO, AI and Lead Generation | July 15, 2026 (10:00 a.m.-12:00 p.m. CT)

Moving AI from Task Efficiency to Bottom-Line Impact | August 6, 2026 (10:00 a.m.-12:00 p.m. CT)

Select your quantity below to register

The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

Non-Member

$750.00

$925.00

Member

$400.00

$550.00

Qty


Key Package Benefits

  • Savings of up to $175 across 3 key digital marketing courses
  • Access to session recordings and resources for three months
  • Non-members can redeem a FREE 1 Year Membership ($199 value)
  • 7 total CEUs toward ’s PCM® certification

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 229801 Moving AI from Task Efficiency to Bottom-Line Impact /events/virtual-training/moving-ai-from-task-efficiency-to-bottom-line-impact/ Fri, 13 Mar 2026 20:07:29 +0000 /?post_type=ama_event&p=229610 Beyond Efficiency: A Blueprint for Measuring AI’s Financial Impact Most marketing teams measure AI with the wrong scorecard, tracking “time saved” and output volume instead of true business impact. This interactive workshop shows you how to prove AI ROI using a practical measurement model built around three value paths: Quality Lift (better outcomes), Scope Expansion […]

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Beyond Efficiency: A Blueprint for Measuring AI’s Financial Impact

Most marketing teams measure AI with the wrong scorecard, tracking “time saved” and output volume instead of true business impact. This interactive workshop shows you how to prove AI ROI using a practical measurement model built around three value paths: Quality Lift (better outcomes), Scope Expansion (new work shipped that wouldn’t happen otherwise), and Capability Unlock (removing bottlenecks). 

Participants will learn how to transform a standard efficiency AI task into a measurable workflow to drive effectiveness, establish a baseline, and build a proof plan with clear success indicators. And learn how to translate these results into a CFO-ready narrative that answers the tough questions leaders ask before approving continued investment. 

Attendees will leave with templates they can use immediately to defend budgets, guide adoption, and scale what works.

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Online | August 6, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)

Key Takeaways

  • Why “Time Saved” is a vanity metric and how “Expansion” metrics create defensible business value.
  • How to measure AI’s impact on high-value outcomes (Conversion, Pipeline, LTV), not just output volume.
  • How to quantify the value of “new work shipped” from the “Impossible Backlog” and link it to growth levers.
  • Master the specific language and “Metric Pairs” needed to answer the three core questions every CFO asks.
  • Build a step-by-step blueprint to baseline a high-value workflow and deliver a CFO-ready proof narrative in one month.

Select your quantity below to register

Moving AI from Task Efficiency to Bottom-Line Impact (Aug 2026)

Non-Member

$275.00

Member

$150.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR Academic or Professional Membership ($199 value).

Or, purchase the training series and SAVE!

The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

Non-Member

$750.00

$925.00

Member

$400.00

$550.00

Qty


Save up to $175 on registration when you purchase the Modern Marketing Stack bundle that includes Google Analytics Bootcamp (June 2), The Future of SEO, AI and Lead Generation (July 15), and Moving AI from Task Efficiency to Bottom-Line Impact (August 6).

All non-member registrations will include details to redeem a FREE 1 YR Academic or Professional Membership ($199 value).

Pre-Requisites

A basic understanding of your organization’s core marketing KPIs (e.g., Conversion Rate, Pipeline, or ROAS).

Pre-Work: Participants must bring one “efficiency task” they currently use AI for (e.g., “summarizing meetings”) and one business KPI they are accountable for. We will be linking these during the session.

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

Are you an Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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]]> 229610 Maximize Google Ads: From Campaign Setup to High-ROI Growth /events/virtual-training/maximize-google-ads-from-campaign-setup-to-high-roi-growth/ Mon, 23 Feb 2026 19:42:33 +0000 /?post_type=ama_event&p=217657 Smarter Google Campaigns: Turning Clicks Into Business Growth This session gives marketers a clear, practical roadmap for creating profitable Google Ads campaigns without wasting ad spend. We’ll break down modern best practices, including audience targeting, campaign structure, conversion tracking, and creative optimization. Attendees will learn how to interpret performance data, identify inefficiencies, and make adjustments […]

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Smarter Google Campaigns: Turning Clicks Into Business Growth

This session gives marketers a clear, practical roadmap for creating profitable Google Ads campaigns without wasting ad spend. We’ll break down modern best practices, including audience targeting, campaign structure, conversion tracking, and creative optimization.

Attendees will learn how to interpret performance data, identify inefficiencies, and make adjustments that drive measurable results. The session blends strategic thinking with real-world examples to clarify Google Ads and empower marketers to run smarter, more effective campaigns. Participants will walk away with actionable steps they can implement immediately.

Online | April 23, 2026 | 10:00 a.m. – 12:00 p.m. CT

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Key Takeaways

  • Structure Google Ads campaigns for clarity, control, and efficiency.
  • Choose the right keywords, match types, and audiences for your goals.
  • Write better ads that improve quality score and drive qualified clicks.
  • Set up conversion tracking correctly so you can trust your data.
  • Analyze performance and implement optimizations that reduce wasted spend and boost ROI.

Select your quantity below to register

Maximize Google Ads: From Campaign Setup to High-ROI Growth (Apr 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 217657 Building a Marketing Strategy in the Age of AI /events/virtual-training/building-a-marketing-strategy-in-the-age-of-ai/ Fri, 16 Jan 2026 15:59:27 +0000 /?post_type=ama_event&p=218996 From Strategy to Systems: How Modern Marketing Actually Delivers Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution. The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train […]

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From Strategy to Systems: How Modern Marketing Actually Delivers

Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution.

The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train systems, meet modern customer expectations, and deliver real-time outcomes.

Led by Marc Sirkin (former CEO, Third Door Media; advisor to CMOs navigating GTM resets), this session shows you how to build marketing strategy that actually delivers.

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You’ll learn:
> Why the old strategy playbook is broken (and what comes next)
> The new operating model: From plans to trained systems
> The SPOT → BUILD → TEST → SCALE framework in action
> Real examples: Sales enablement, content, GTM execution
> How to start training your systems

Online | April 21, 2026 | 10:00 a.m. – 12:00 p.m. Central Time

Key Takeaways

  • Why marketing strategy fails to execute. Diagnose the real gap between strategy and delivery
  • The new operating system for marketing execution. How modern marketing teams collapse the distance between strategy and results using the SPOT → BUILD → TEST → SCALE framework
  • How AI changes what execution means. Where AI actually moves the needle vs. where it creates noise (and how to tell the difference)
  • How to design and deliver pilots that deliver. Build focused experiments that produce measurable outcomes in 30-60 days without organizational drama
  • Tools and templates you can use immediately. Walk out with validation frameworks, knowledge base structures, and execution systems ready to deploy

Select your quantity below to register

Building a Marketing Strategy in the Age of AI (April 2026)

Non-Member

$199.00

Member

$149.00

Qty


Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Are you an Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 218996 Interpreting and Presenting Your Social Media Analytics /events/virtual-training/interpreting-and-presenting-your-social-media-analytics-may2026/ Tue, 21 Oct 2025 15:58:30 +0000 /?post_type=ama_event&p=209372 Extract More Meaningful Social Insights When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions? In this session, learn […]

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Extract More Meaningful Social Insights

When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions?

In this session, learn how to effectively analyze social media data and extract meaningful insights to better communicate key findings in a clear, concise, and actionable manner to your various stakeholders.

Online | May 6, 2026 | 10:00 a.m. – Noon CT

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Key Takeaways

  • Learn how to review social media metrics to identify the key trends, insights, and actionable recommendations based on the stories you want to tell
  • Explore strategies for translating social media data into actionable insights and recommendations that drive business growth and inform marketing strategy and decision-making
  • Understand how to tailor social media analytics presentations to different stakeholders and audience segments, focusing on relevant metrics and insights that align with their interests, priorities, and decision-making needs.

Select your quantity below to register

Interpreting and Presenting Your Social Media Analytics (May 2026)

Non-Member

$199.00

Member

$149.00

Qty

Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Who Should Attend?

  • Digital Marketing and Social Media Specialists/Managers
  • Marketing Coordinators/Managers involved in social media campaigns

Pre-Requisites

  • Existing experience with social media analytics
  • Will not cover basic metrics (likes, shares, etc.) or setting up a report

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Are you an Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

The post Interpreting and Presenting Your Social Media Analytics appeared first on .

]]> 209372 Elevate Your Video Content: From Concept to Creation /events/bootcamp/elevate-your-video-content-from-concept-to-creation-mar2026/ Tue, 16 Sep 2025 16:19:02 +0000 /?post_type=ama_event&p=205806 Take Your Video Content To The Next Level We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text. The average person spends 1-3 hours every day watching videos – on social […]

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Take Your Video Content To The Next Level

We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text. The average person spends 1-3 hours every day watching videos – on social media and beyond.

But how do you go about building a plan and executing a consistent set of quality videos? Join our 6-week online video master session to learn skills and strategies you need to thrive in a digital landscape dominated by video content.

With hands-on and detailed instruction covering the entire video production lifecycle, you will create your own video strategy and content, as well as get guidance from your instructor, ensuring you’re battle-ready for the new era of social media.

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Please Note: A few different softwares will be touched upon (both free and paid options), but a little more time will be spent on walking through CapCut which has free access. No access to any paid software will be provided, but participants will be able to utilize whatever software they have to complete activities.

Select your quantity to register

Elevate Your Video Content (Mar 2026)

Registration is closed

Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Wednesday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on March 31, April 14, April 28, and May 12.

Prove your new skills! When you finish this program, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Who Will Benefit?

This course is for digital marketers who are (or want to be) focused mostly on social media, as this is where videos will have the highest impact on an organization’s goals.

Whether you’ve never created a single video, or you’re already shooting some basic ones for social, this course will be a serious level-up to video mastery.

Key Takeaways

  • Develop a comprehensive video strategy for social media platforms
  • Master the fundamentals of video planning and pre-production
  • Learn essential video shooting techniques for social media
  • Acquire video editing skills using popular, inexpensive tools
  • Create effective video ads for social media platforms
  • Gain proficiency in measuring and reporting video performance
  • Adapt video strategies to different social media platforms and audience needs

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Are you an ? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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