The award honors a Journal of International Marketing article from the most recent calendar year (2021) that has made the most significant contribution to the advancement of the practice of international marketing management. The committee overseeing the selection process comprised Brittney Bauer (Loyola University New Orleans), Oscar Martín Martín (Public University of Navarra), and Scott D. Swain (Clemson University). The committee stated,

“The article presents an outstanding review of the literature on how the conceptualization and operationalization of cultural distance influence our understanding of its role in international marketing phenomena. It is an excellent illustration of the effects that cultural distance choices could have and provides insightful recommendations for using cultural distance in future international marketing studies.”

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Journal of International Marketing is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners.

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As the largest chapter-based marketing association in the world, the ��������� (���������) is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The ��������� has a community of local chapters in more than 70 cities and 350 college campuses throughout North America, as well as an academic membership that spans the globe. The ��������� is home to award-winning content, PCM® professional certification, premier academic journals, and industry-leading training events and conferences.

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The committee overseeing the selection process comprised Gary Knight (Willamette University), Ruta Ruzeviciute (University of Tennessee Knoxville), and Stanford Westjohn (University of Alabama). The committee praised the article’s potential for continued long-term impact, as “it studies a broad phenomenon of interest to JIM readers in different subdisciplines, synthesizes a scattered literature on the “global consumer” disposition, and contributes not only theoretically, but also in a practical sense with respect to choosing the appropriate conceptualization and operationalization of the construct.”

���������t the Journal of International Marketing

Journal of International Marketing is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners.

���������t the ���������

As the largest chapter-based marketing association in the world, the ��������� (���������) is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The ��������� has a community of local chapters in more than 70 cities and 350 college campuses throughout North America, as well as an academic membership that spans the globe. The ��������� is home to award-winning content, PCM® professional certification, premier academic journals, and industry-leading training events and conferences.

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Entrepreneurship has been touted as an antidote to poverty in the developing world. Entrepreneurs create employment, spur innovation, and empower individuals. Most academic work in the area has focused on financing and innovation as routes to entrepreneurial success. Largely ignored has been the role of marketing expertise in business success. Anderson and coauthors partnered with a UK nonprofit on an ambitious multiyear randomized field experiment comparing a control group of entrepreneurs with no access to outside business mentors versus entrepreneurs paired with either marketing mentors, consultant mentors, or mentors from other fields of business. The authors found that access to marketing mentors significantly and positively impacted the entrepreneurs’ firm growth by 32.5% on average, as measured in monthly sales and profits, total assets, and paid employees. Why did marketer volunteer mentors create more growth than mentors from other areas of business? The authors show that marketers focus entrepreneurs on product differentiation, allowing them to charge a price premium that could not be supported without that differentiation.

The selection committee, composed of John Lynch (MSI Executive Director and chair), Jeff Inman, Detelina Marinova, and Ralf van der Lans noted, “We are delighted to recognize Steve, Pradeep, Frank, and Naufel as winners of this prestigious award. This paper ticks all the boxes: it addresses a fundamental marketing question in an entrepreneurial context that matters for millions of people living in poverty. We admired the powerful causal evidence of entrepreneurship as a tool to fight poverty in Uganda, and for bringing marketing to the table. We were also impressed with linguistic analysis to uncover the theoretical underlying mechanism—helping entrepreneurs differentiate their offerings in an undifferentiated marketplace.

The work has had significant real-world impact. Supporting materials for the nomination came from the Lead Economist at the World Bank, who said, “I am very familiar with this research study and its findings. As the authors point out, in the past, organizations such as mine (but also others) did not give marketing and marketers much thought as they designed business support interventions to fight poverty in developing countries. However, the “Do Marketers Matter for Entrepreneurs?” article has significantly changed our thinking regarding the importance of the marketing function in driving firm growth and, in turn, the role that marketers can play in helping emerging market entrepreneurs to succeed.”

The article will be honored at the Summer ��������� Academic Conference. A complete set of winners and finalists for this award can be found here.

The selection committee also praised the other papers that were finalists for the award, three of which also came from the “Better Marketing for a Better World” special issue.

The other finalists included:

• Joann Peck, Colleen P. Kirk, Andrea W. Luangrath, and Suzanne B. Shu (2021), “”
• Nicole Robitaille, Nina Mazar, Claire Tsai, Avery Haviv, and Elizabeth Hardy (2021), “”
• Roland Rust, William Rand, Ming-Hui Huang, Andrew Stephen, Gillian Brooks, and Timur Chabuk (2021), “”
• Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny (2021), “”&�Բ�����;
• Wanqing Zhang, Pradeep Chintagunta, and Manohar Kalwani (2021), “”

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Authenticity is undoubtedly one of the cornerstones of contemporary marketing. As a result, research in marketing and related fields involving authenticity as construct has proliferated over time. As an unintended consequence of this proliferation, however, authenticity accumulated different interpretations, leading to conceptual ambiguity and making it a construct ripe for conceptual reconstruction. In this research, the reconceptualization of authenticity emerges from a multimethod process leveraging data from more than 3,000 consumers across no fewer than 17 types of consumption experiences. The paper conceives authenticity as it pertains to consumption as a holistic consumer assessment determined by six component judgments (accuracy, connectedness, integrity, legitimacy, originality, and proficiency) whereby the role of each component can change according to the consumption context.

The selection committee, comprised of Harald van Heerde (JM Editor and chair), Andrea Morales, and Manjit Yadav noted: “This paper was selected from among an excellent set of very diverse finalists. We are delighted to recognize Joe, Andrea and Gaia’s article as the winner of this prestigious award. Based on a very thorough qualitative and quantitative research approach involving consumers and managers, and using persuasive theoretical reasoning, this innovative article makes a convincing case that authenticity is a formative—rather than reflective—construct. The six authenticity dimensions offer brand managers valuable insights to enhance the authenticity of their offerings, depending on the consumption context.”

The selection committee also note the strong methodological contribution of the paper: “The generation and operationalization of new constructs is pervasive in marketing. In contrast, almost no attention or effort is dedicated to revising existing concepts. Over time, concepts tend to accumulate different interpretations and meanings, frequently resulting in conceptual ambiguity. These concepts need to be challenged and revised to ensure their clear and consistent use in the field. We believe many concepts in marketing would benefit from being reconceptualized and this work offers a roadmap for doing so, from the qualitative methods the authors use to derive a concept’s definitional perimeter, to the quantitative methods they use to validate it.”

The other finalists for the award were:

• Stephen J. Anderson, Pradeep Chintagunta, Frank Germann, and Naufel Vilcassim (2021), “”
• Elham Ghazimatin, Erik A. Mooi, and Jan B. Heide (2021), “” 
• Justin M. Lawrence, Lisa K. Scheer, Andrew T. Crecelius, and Son K. Lam (2021), “” 
• Joann Peck, Colleen P. Kirk, Andrea W. Luangrath, and Suzanne B. Shu (2021), “”
• Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny (2021), “” 

The article will be honored at the Summer ��������� Academic Conference. A complete set of winners and finalists for this award can be found here.

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This award honors a Journal of Marketing article that has made long-term contributions to the field of marketing. An article is eligible for consideration to receive the award in the fifth year after its publication. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.

The selection committee, comprised of Ajay K. Kohli (chair), Gita Johar, and S. Sriram noted, “We are delighted to recognize Kelly, Abhishek, and Rob’s article as the winner of this prestigious award. It is deserving because of the many contributions it makes to the marketing discipline.”

The committee pointed to four facets of the paper’s contribution. First, the article deals with a topic of current and growing importance, not just to firms but also to customers and regulators. Second, the article identifies four different types of data vulnerabilities—access, breach, spillover, and manifest—and points to their distinct implications for customers as well as firms. Third, it delineates the mechanisms through which data vulnerabilities lead to negative customer responses and highlights the actions firms can take to ameliorate these negative effects. Fourth, the article uses multiple lab studies complemented by archival data to bolster the validity of its findings. The paper was a finalist for the Shelby D. Hunt/Maynard Award as well as the MSI/H. Paul Root Award, two strong indicators of its contributions to theory as well as practice. Moreover, it has been featured in the Harvard Business Review, and is the most cited among all papers published in the Journal of Marketing in 2017. While celebrating the winner, the Committee acknowledged the strength and impact of all the finalists for the award and noted that this made selecting a winner a difficult task.

The 2022 finalists for the award were:

• Datta Hannes, Kusum L. Ailawadi, and Harald J. van Heerde (2017), “”

• Colleen M. Harmeling, Robert W. Palmatier, Eric (Er) Fang, and Dainwen Wang (2017), “”

• Amna Kirmani, Rebecca W. Hamilton, Debora V. Thompson, and Shannon Lantzy (2017), “”

• Daniel M. McCarthy, Peter S. Fader, and Bruce G.S. Hardie (2017), “”

• Yuchi Zhang, Michael Trusov, Andrew T. Stephen, and Zainab Jamal (2017), “”

The article will be honored at the Summer ��������� Academic Conference. A complete set of winners and finalists for this award over time can be found here.

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Katherine N. Lemon (Boston College) and Peter C. Verhoef (University of Groningen) have been selected to receive the 2021 Sheth Foundation/Journal of Marketing Award for their article “,” published in Volume 80 of the Journal of Marketing.

This article honors the article published in Journal of Marketing that has made long-term contributions to the field of marketing. An article is eligible for consideration to receive the award in the fifth year after its publication in the Journal of Marketing. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.

The selection committee comprised of Rob Palmatier (JM Editor and Chair), Hari Sridhar, Amber Epp, and Christian Homburg noted, “We are delighted to recognize Kay and Peter’s article as the winner of this prestigious award. It is deserving for the many contributions it makes to marketing theory and practice. First, the paper offers a common language surrounding customer experience (CX) and the customer journey. Specifically, by taking a historical perspective, it shows how new concepts such as CX and the customer journey build upon earlier theory development in, for example, service and relationship marketing and customer-centric management. By schematizing the customer journey from search to purchase to post-purchase, the paper puts forward a common way to conceptualize the customer journey. Second, the paper introduces a new typology of customer touchpoints: brand-owned, partner-owned, customer-owned touchpoints, and social/external touchpoints. This classification has proven to be powerful in classifying touchpoints and understanding the role touchpoints plays in the customer journey. Lastly, the paper offers a research agenda in conceptualization and measurement of CX, antecedents and consequences of CX, customer journey mapping (new techniques, segmentation), and the implementation of CX management within firms.”

The other finalists for the award were:

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