This award recognizes career contributions to marketing strategy literature.
Eligibility
Eligible marketing educators will be considered in light of their sustained contributions to the marketing strategy literature over a period spanning ten or more years.
History
Established in 2000 through the generosity of Vijay Mahajan’s colleagues, friends and former students, this award will honor career contributions to marketing strategy. The award is intended to encourage the academic community to produce high quality academic research in the field of marketing strategy.
Process
The officers of the ÂÜÀòÉç¹ÙÍø Marketing Strategy SIG will select the recipient no later than February each year. and that individual will be honored at the annual ÂÜÀòÉç¹ÙÍø Summer Academic Conference.
Recognition and Benefits
The award will be presented during the ÂÜÀòÉç¹ÙÍø Summer Academic Conference.
ÂÜÀòÉç¹ÙÍø Foundation
As the philanthropic arm of the ÂÜÀòÉç¹ÙÍø, the ÂÜÀòÉç¹ÙÍø Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
Previous Recipients
2025
- Christian Homburg
2024
- Lisa Scheer
2023
- Werner Reinartz
2022
- Jan B. Heide
2021
- Nirmalya Kumar
2020
- Dr. Vikas Mittal
2019
- Robert Palmatier
2018
- Rajesh Chandy
2017
- Marnik Dekimpe
2016
- Rajdeep Grewal
2015
- Bernie Jaworski