萝莉社官网

The annual Sheth Foundation/Journal of Marketing Award honors a Journal of Marketing article that has made long-term contributions to the field of marketing. An article is eligible for consideration to receive the award in the fifth year after its publication. The criteria for selection include the quality of the article鈥檚 contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.

The winners of the 2023 Sheth Foundation/Journal of Marketing Award are Kimberly A. Whitler, Ryan Krause, and Donald R. Lehmann for their article, 鈥溾�� (Volume 82, Issue 5).

The selection committee, composed of Cait Lamberton (University of Pennsylvania), Ajay Kohli (Georgia Institute of Technology), and Rebecca Slotegraaf (Indiana University), noted:

鈥淭he finalists for this year鈥檚 Sheth Award were uniformly of incredibly high quality and remarkable impact. In the end, Professors Whitler, Krause, and Lehman鈥檚 paper stood out for three reasons.

First, the authors鈥� development of a rich dataset, including over 64,000 director biographies from S&P 1500 firms, allowed generalizations that speak to some of the highest-level, most strategic decisions that firms make, and to do so across industries: the qualification of the people who should be on their boards. Also owing to the richness of this dataset, they can identify contingencies that alter the effects that a marketing-experience board member can have on revenue growth, offering a nuanced but powerful set of insights with huge implications for marketing鈥檚 role in business.

Second, the paper casts light into an area that was previously only dimly-lit by marketing scholarship. Very little work had explored the effect of marketing expertise above the top management team. In drawing connections between marketing and firm growth at the board level, the paper suggests a broad space in which ongoing research may be important and fruitful.

Third, while building on an academically rigorous theoretical and methodological base, the paper鈥檚 core findings are extremely resonant with practitioners鈥攁nd offer real potential to change the behavior of multiple marketing stakeholders, consistent with JM鈥檚 mission. As the authors write, 鈥榃ith less than .5% of board positions held by active CMOs (Daum and Welch 2013), the lack of marketing representation on boards impairs firms鈥� ability to tackle demand-side problems, even though boards and chief executive officers (CEOs) consider growth generation among their most challenging priorities (e.g., Gartner 2018; Groysberg and Bell 2012). This contradiction suggests that boards fail to see a connection between their lack of marketing experience and their inability to address marketing-related growth challenges. Our research is the first to suggest and demonstrate such a connection.鈥�

We are delighted to celebrate this connection, and we congratulate the authors for the contribution that their work has already and will continue to make.”

The article will be honored at the Summer 萝莉社官网 Academic Conference. Previous recipients of this award can be found here.

The other excellent finalists for the award were:

• Alexander Edeling and Alexander Himme (2018), 鈥溾��
• Anatoli Colicev, Ashwin Malshe, Koen Pauwels, and Peter O’Connor (2018), 鈥溾��
• Ashlee Humphreys and Gregory S. Carpenter (2018), 鈥溾��

Go to the Journal of Marketing