The ÂÜÀòÉç¹ÙÍø is pleased to announce the recipients of the fifth annual ÂÜÀòÉç¹ÙÍø-EBSCO-RRBM Award for Responsible Research in Marketing. The research groups honored this year explore topics such as marketplace education, organ donations, sugar content in soda, consumer resistance to sustainability initiatives, how joint bank accounts affect personal relationships, increasing awareness of child tax credits, how consumers may have been deceived into making more campaign donations than they intended, and much more.
This award honors outstanding research that produces both credible and useful knowledge that can be applied to benefit society. A diverse team of scholars with input from dozens of subject matter expert reviewers selected the winners out of a pool of nearly 30 nominations. Nominated works needed to be published between 2019–2023 and exemplify the that support the general notion of “better marketing for a better world.â€
Funded via support from the ÂÜÀòÉç¹ÙÍø and EBSCO, the award is co-sponsored by the Sheth Foundation and presented in cooperation with . Both Distinguished Winners and Winners receive grant money to continue their efforts in the field. The 2024 winners include:
Distinguished Winners
- Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny, “” | Journal of Marketing
Winners
- Wendy De La Rosa, Abigail B. Sussman, Eric Giannella, and Maximilian Hell, “” | Proceedings of the National Academy of Sciences
- Claudia Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and Jörgen Sandberg, “” | Journal of Marketing
- Kristopher O. Keller and Jonne Y. Guyt, “” | Journal of Marketing
- Jenny Olson, Scott Rick, Deborah Small, and Eli Finkel, “” | Journal of Consumer Research
- Nathaniel Posner, Andrey Simonov, Kellen Mrkva, and Eric J. Johnson, “” | Proceedings of the National Academy of Sciences
- Nicole Robitaille, Nina Mazar, Claire I. Tsai, Avery M. Haviv, and Elizabeth Hardy, “” | Journal of Marketing
Finalists
- Chris Blocker, Jon Zhang, Ron Hill, Caroline Roux, Canan Corus, Martina Hutton, Joshua Dorsey, and Elizabeth Minton, “” | Journal of Consumer Psychology
- Jochen Wirtz, Werner H. Kunz, Nicole Hartley, and James Tarbit, “” | Journal of Service Research
ÂÜÀòÉç¹ÙÍøt the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø)
As the largest chapter-based marketing association in the world, the ÂÜÀòÉç¹ÙÍø is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The ÂÜÀòÉç¹ÙÍø has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The ÂÜÀòÉç¹ÙÍø is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
ÂÜÀòÉç¹ÙÍøt the Sheth Foundation
Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation supports the academic scholarship, publications, education, and research of tax-exempt, publicly-supported educational organizations, primarily focusing on the discipline of marketing, by providing support to grant awarding Recipient Organizations.
ÂÜÀòÉç¹ÙÍøt Responsible Research in Business and Management (RRBM)
Responsible Research for Business and Management (RRBM) is dedicated to inspiring, encouraging, and supporting credible and useful research in the business and management disciplines.