On-Demand Courses Archive - 蹤獲扦夥厙 /courses/ The Essential Community for Marketers Wed, 20 May 2026 15:30:53 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 /wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 On-Demand Courses Archive - 蹤獲扦夥厙 /courses/ 32 32 158097978 Marketing Across Generations (Millennials/Gen Z) /on-demand/marketing-across-generations-millennials-gen-z/ /on-demand/marketing-across-generations-millennials-gen-z/#respond Tue, 19 May 2026 19:34:25 +0000 /?post_type=ama_courses&p=237077 This session will focus on understanding the deeper motivation and perspectives of younger generations (Millennials and Gen Z) and how their generational lens shapes their consumer mindset. Attendees will leave with a comprehensive grasp of these two key target audiences and explore ways to craft marketing that resonates, motivates, and moves younger generations. Focusing on […]

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  • Study Date

    Marketing Across Generations (Millennials/Gen Z)

    Focus on understanding the deeper motivation and perspectives of Millennials and Gen Z audiences and how their generational lens shapes their consumer mindset.

    Beginner | 2 hours

    $149 for non-members | FREE for members

    REGISTER NOW

This session will focus on understanding the deeper motivation and perspectives of younger generations (Millennials and Gen Z) and how their generational lens shapes their consumer mindset.

Attendees will leave with a comprehensive grasp of these two key target audiences and explore ways to craft marketing that resonates, motivates, and moves younger generations. Focusing on building stronger relationships through understanding, this session will help attendees see generations as more than just labels or consumer categories.

You will gain access to this course for 90 days from purchase date.

Register Now

Marketing Across Generations: Millennials/Gen Z (On-Demand)

Non-Member

$149.00

Member

$0.00

What Youll Learn

  • Understanding what shapes generations and their unique cohort cultures
  • Identifying deeper aspects of Millennial and Gen Z cohort cultures
  • Refine messaging and communication methods to better connect with and align with Millennial and Gen Z cohorts

蹤獲扦夥厙 Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to 蹤獲扦夥厙 Journals, membership in networking communities and more.

Join & SAVE

Are you an ? This training is worth 2 Continuing Education Unit (CEU)s to maintain your PCM簧️ certification.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> /on-demand/marketing-across-generations-millennials-gen-z/feed/ 0 237077 Foundations of Creativity & Innovation /on-demand/foundations-of-creativity-innovation/ /on-demand/foundations-of-creativity-innovation/#respond Tue, 19 May 2026 18:19:29 +0000 /?post_type=ama_courses&p=237048 Creativity and innovation are crucial traits for successful organizations. This course focuses on tools and techniques designed to yield more productive thinking in collective settings. By stimulating creativity through various research-supported techniques, you will learn to tap into your own creativity and apply it to organizational challenges. The course also examines how organizations handle new […]

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  • creative collaboration

    Foundations of Creativity & Innovation

    Examine how organizations handle new products, processes, and services, highlighting a set of innovation tools that can help organizations more effectively address the challenge of balancing creativity and value creation.

    Beginner | 4 hours

    $179 for non-members | $129 for members

    REGISTER NOW

Creativity and innovation are crucial traits for successful organizations. This course focuses on tools and techniques designed to yield more productive thinking in collective settings. By stimulating creativity through various research-supported techniques, you will learn to tap into your own creativity and apply it to organizational challenges.

The course also examines how organizations handle new products, processes, and services, highlighting a set of innovation tools that can help organizations more effectively address the challenge of balancing creativity and value creation.

You will gain access to this course for 90 days from purchase date.

Register Now

Foundations of Creativity and Innovation (On-Demand)

Non-Member

$179.00

Member

$129.00

What Youll Learn

  • Describe the basis of creativity
  • Explain the uses of different creative tools
  • Employ creative tools like reversal, random input, and mind mapping
  • Describe the key characteristics of creativity
  • Assess the issues surrounding the measurement of creativity
  • Outline the key factors for an innovative organization
  • Discuss the barriers to innovation
  • Explain the differences between incremental, semi-radical, and radical innovation
  • Describe internal innovation tools such as idea champions, idea incubators, and new venture teams
  • Explain the process of moving from idea to commercialization

蹤獲扦夥厙 Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to 蹤獲扦夥厙 Journals, membership in networking communities and more.

Join & SAVE

Are you an ? This training is worth 4 Continuing Education Unit (CEU)s to maintain your PCM簧️ certification.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> /on-demand/foundations-of-creativity-innovation/feed/ 0 237048 Building Data Privacy into Your Marketing Strategy /on-demand/building-data-privacy-into-your-marketing-strategy/ /on-demand/building-data-privacy-into-your-marketing-strategy/#respond Tue, 21 Apr 2026 17:53:42 +0000 /?post_type=ama_courses&p=233844 蹤獲扦夥厙t the Course Consumer data privacy is no longer just a legal requirementits a fundamental part of building trust with your audience. Privacy legislation is expanding and progressing rapidly, and no longer are we in the era of privacy is coming its here! This session will explore how marketers can proactively incorporate data privacy […]

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  • Building Data Privacy into Your Marketing Strategy

    Examine how privacy decisions can impact your brand reputation and consumer trust, and well outline the stakeholders who should be involved in shaping a privacy-conscious marketing approach.

    Beginner | 1.5 hours | 8 Modules

    $149 for non-members | FREE for members

    REGISTER NOW

蹤獲扦夥厙t the Course

Consumer data privacy is no longer just a legal requirementits a fundamental part of building trust with your audience. Privacy legislation is expanding and progressing rapidly, and no longer are we in the era of privacy is coming its here!

This session will explore how marketers can proactively incorporate data privacy into their marketing strategy, aligning compliance with consumer expectations to enhance brand perception. Attendees will gain insights into key data privacy concepts, common misconceptions, and the broader implications of privacy missteps.

Youll also hear about some case studies from organizations who have experienced the real consequences of a lacking privacy strategy. Through real-world case studies, well examine how privacy decisions can impact your brand reputation and consumer trust, and well outline the stakeholders who should be involved in shaping a privacy-conscious marketing approach.

**The information provided here is for general informational purposes only and should not be considered legal advice.**

You will gain access to this course for 90 days from purchase date.

Register Now

Building Data Privacy into Your Marketing Strategy (On-Demand)

Non-Member

$149.00

Member

$0.00

What Youll Learn

  • Understand the strategic value of integrating data privacy into marketing and how to gain buy-in from key stakeholders.
  • Identify the top themes and concepts of data privacy that marketers need to know.
  • Discuss real-world examples of how data privacy can impact a companys brand perception.
  • Provide tangible feedback for how to get started within your own organization and who to involve in this discussion.
  • This session does not act as legal advice for your organization, and all content should be ultimately discussed with legal representation for your company in deciding how to take action.

蹤獲扦夥厙 Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to 蹤獲扦夥厙 Journals, membership in networking communities and more.

Join & SAVE

Are you an ? This training is worth 1.5 Continuing Education Unit (CEU)s to maintain your PCM簧️ certification.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> /on-demand/building-data-privacy-into-your-marketing-strategy/feed/ 0 233844 Marketing Management PCM簧 Prep Course & Exam Bundle /on-demand/marketing-management-pcm-prep-course/ /on-demand/marketing-management-pcm-prep-course/#respond Sun, 19 Apr 2026 18:08:52 +0000 /?post_type=ama_courses&p=145950 What Youll Learn This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM簧 Marketing Management exam which is included! Becoming an 蹤獲扦夥厙 Professional Certified Marketer簧儭 is a way to prove you have the knowledge you need across a broad spectrum of […]

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  • Marketing Management PCM簧 Prep Course & Exam Bundle

    This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge needed to take the PCM簧 Marketing Management exam which is included!

    Get Started

What Youll Learn

This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM簧 Marketing Management exam which is included!

Becoming an 蹤獲扦夥厙 Professional Certified Marketer簧️ is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including:

  • Marketing Strategy
  • Marketing Research and Data Analytics
  • Pricing Strategy
  • Customer Behavior and Segmentation
  • Product and Services Positioning

Marketing Management PCM Prep Course + Exam Bundle

Non-Member

$849.00

Member

$749.00

You’ll get instant access to this on-demand prep course lasting one year from your purchase date. You will be enrolled in your exam within a month following purchase.

Need to convince your boss? Download this customizable letter to let them know the benefits of your investment.

Download the letter

Marketing Management PCM簧 Exam Details

The online test is made up of 150 multiple-choice questions. Youll have three hours to complete it.

To pass, you must receive an overall score of 70% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

Your exam registration will include three attempts that must be completed within one year of enrollment. If you are unsuccessful in passing the exam, you must wait for a minimum of 15 days between exam attempts.

  • The last three versions of the major modern browsers (Chrome, Edge, Firefox, Safari) on a desktop or laptop device work best. Other mobile devices and web browsers may work, but may not render all features of the courses available.
  • Cookies and JavaScript must be enabled
  • Some ad blocker plug-ins will prevent videos from appearing in courses. Ad blocking software should be disabled during course work.
  • Reliable internet connection. Broadband cable or high-speed DSL is recommended for optimal experience.
  • E-mail account (to be able to register and to receive e-mail from the course system regarding registration, course status, etc.)

Note: Some courses may have additional hardware and/or software requirements. Any additional requirements will be listed in the course description and course syllabus.

蹤獲扦夥厙 Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to 蹤獲扦夥厙 Journals, membership in networking communities and more.

Join & SAVE

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> /on-demand/marketing-management-pcm-prep-course/feed/ 0 145950 Social Media Trends for 2026 /on-demand/social-media-trends-for-2026/ /on-demand/social-media-trends-for-2026/#respond Sun, 19 Apr 2026 06:45:53 +0000 /?post_type=ama_courses&p=220620 蹤獲扦夥厙t the Course The social media industry moves at a lightning pace. Social media platforms continue to introduce new features, update their algorithms and refresh their user experience constantly. Its hard for any social media manager to keep up! So join us to dive into the new and emerging content themes set to skyrocket in […]

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  • Dive deep into the new and emerging content themes set to skyrocket in 2026. Update your social media strategy and use the latest tools to ensure you stay relevant and appealing to your audience.

    Intermediate | 2 Hours | 10 modules

    $149 for non-members | $99 for members

    REGISTER NOW

蹤獲扦夥厙t the Course

The social media industry moves at a lightning pace. Social media platforms continue to introduce new features, update their algorithms and refresh their user experience constantly. Its hard for any social media manager to keep up!

So join us to dive into the new and emerging content themes set to skyrocket in 2026. We will demonstrate how to update your social media strategy and use the latest tools to ensure you stay relevant and appealing to your audience. Plus, throughout the training, well showcase the best-in-class examples of early adopter brands across industries to help inspire you for the year ahead.

Skill Level: Intermediate

You will gain access to this course for 90 days from purchase date.

Register Now

2026 Social Media Trends (On-Demand Replay)

Non-Member

$149.00

Member

$99.00

What Youll Learn

  • Discover the latest social media statistics and user data for 2026
  • Learn about new platform features and what this could mean for your brand
  • Understand the latest algorithm changes and how this will impact your content strategy
  • Explore best-in-class examples of brands innovating in social media and learn how to adopt key principles to engage your audience

Course Content

  • AI Content Overload
  • Community First Platforms
  • Search Everywhere Optimization
  • Relationship Marketing
  • Generation Alpha Reshapes Social Media
  • Pay to Play
  • Build in Public
  • End of Microtargeting

Meet Your Instructor

Alison Battisby

Alison Battisby

Social Media Trainer and Founder of Avocado Social

Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008.

Alison launched Avocado Social in 2014 with the sole aim of empowering businesses to effectively manage their own brands social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with a wide range of growing enterprises and big brands.

蹤獲扦夥厙 Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to 蹤獲扦夥厙 Journals, membership in networking communities and more.

Join & SAVE

Related Tools and Programs

  • Channels and Technology yellow card

    Member-Exclusive

    A practical planning tool designed to streamline how marketing and content teams organizesocial media marketingefforts.

  • beginner | 2 hours

    Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

  • certificate program

    This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.

Are you an ? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM簧️ certification.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> /on-demand/social-media-trends-for-2026/feed/ 0 220620 Certificate in Essential Capabilities /on-demand/certificate-in-essential-capabilities/ /on-demand/certificate-in-essential-capabilities/#respond Fri, 17 Apr 2026 19:55:01 +0000 /?post_type=ama_courses&p=233557 Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Are you an 蹤獲扦夥厙 Professional Certified Marketer簧儭? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM簧儭 certification. Course Overview The Certificate in […]

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  • Certificate in Essential Capabilities

    These self-paced courses offer a variety of interactive exercises, selected readings, real-world applications, and assessments. Upon successful completion of all courses in this certificate, you can download and print a Certificate of Completion to showcase your achievement.

    Hosted by MindEdge

    Certificate Program | 4 Courses | 3 Hours

    $380

    You will leave ama.org to make this purchase.

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Are you an ? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM簧️ certification.

Course Overview

The Certificate in Essential Capabilities equips marketing professionals with the core skills needed to succeed and adapt in a fast-paced, ever-changing environment. Four courses delve into practical skills and real-world applications in the areas of creativity and innovation, problem solving and critical thinking, communication and collaboration, and time management.

This certificate offers marketing professionals the essential skills and capabilities needed to think strategically, work effectively with others, and manage their time and priorities with confidence. These self-paced courses offer a variety of interactive exercises, selected readings, real-world applications, and assessments. Upon successful completion of all courses in this certificate, you can download and print a Certificate of Completion to showcase your achievement.

Learning Format

This self-paced certificate program features a mobile-friendly mix of videos, real-world case studies and games. Youll also have access to a subject matter expert in case you have questions along the way.

Courses Included in This Certificate

One of the more precious resources a manager has is his or her time. Managers can become more effective by employing time management and scheduling techniques, delegating, outsourcing key tasks, and employing technology. The concepts covered in this course will help create structure around your time management skills and will help reveal any weaknesses in your time management habits. Making time management a priority is often the first step to keeping on task and maintaining a productive schedule.

Critical thinking is an intellectual model for reasoning through issues to reach well-founded conclusions. It may be the single-most valuable skill that one can bring to any job, profession, or life challenge. Being able to ask the right questions, critique an argument, and logically dissect an issue occur constantly in the workplace and our lives.

This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.ssues, they’ll begin to recognize the common pitfalls that can happen as project teams collaborate and interact.

Creativity and innovation are crucial traits for successful organizations. This course focuses on tools and techniques designed to yield more productive thinking in collective settings. By stimulating creativity through various research-supported techniques, you will learn to tap into your own creativity and apply it to organizational challenges.

The course also examines how organizations handle new products, processes, and services, highlighting a set of innovation tools that can help organizations more effectively address the challenge of balancing creativity and value creation.

Being able to communicate clearly and collaborate effectively are vital skills. This course shares strategies and skills for enhancing your communication and collaboration in the workplace. You will learn practical approaches to communicating in the workplace, including how to develop a clear message, how to tailor your message to suit your purpose, and how to handle potential communication challenges.

The course also explores ways to collaborate in a team setting. You will learn to recognize how teams come together and make decisions, how to build a good team and empower its members, how to resolve conflicts, and how to jumpstart the team’s creativity.

蹤獲扦夥厙t Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master theskillsneeded to succeed personally and professionally.

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]]> /on-demand/certificate-in-essential-capabilities/feed/ 0 233557 Enhancing Your Communication & Collaboration /on-demand/enhancing-your-communication-collaboration/ /on-demand/enhancing-your-communication-collaboration/#respond Fri, 17 Apr 2026 13:37:30 +0000 /?post_type=ama_courses&p=233498 蹤獲扦夥厙t the Course Being able to communicate clearly and collaborate effectively are vital skills. This course shares strategies and skills for enhancing your communication and collaboration in the workplace. You will learn practical approaches to communicating in the workplace, including how to develop a clear message, how to tailor your message to suit your purpose, […]

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  • young professional meeting

    Enhancing Your Communication & Collaboration

    Explore ways to collaborate in a team setting. You will learn to recognize how teams come together and make decisions, how to build a good team and empower its members, how to resolve conflicts, and how to jumpstart the team’s creativity.

    Beginner | 4 Hours

    $179 for non-members | $129 for members

    REGISTER NOW

蹤獲扦夥厙t the Course

Being able to communicate clearly and collaborate effectively are vital skills. This course shares strategies and skills for enhancing your communication and collaboration in the workplace.

You will learn practical approaches to communicating in the workplace, including how to develop a clear message, how to tailor your message to suit your purpose, and how to handle potential communication challenges.

The course also explores ways to collaborate in a team setting. You will learn to recognize how teams come together and make decisions, how to build a good team and empower its members, how to resolve conflicts, and how to jumpstart the team’s creativity.

You will gain access to this course for 90 days from purchase date.

Register Now

Enhancing Your Communication & Collaboration (On-Demand)

Non-Member

$179.00

Member

$129.00

What Youll Learn

  • Define “communication,” and explain why effective communication is important in the workplace
  • Distinguish between push communications and pull communications, and explain the different elements of a communications model
  • List the major characteristics of effective communication and describe how to use them
  • Formulate a clear primary message and develop appropriate secondary messages to support it
  • Distinguish between “communicating up” and “communicating down,” and demonstrate your ability to do each effectively
  • Practice active listening

蹤獲扦夥厙 Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to 蹤獲扦夥厙 Journals, membership in networking communities and more.

Join & SAVE

Related Tools and Programs

  • Beginner | 3 Hour3

    This course reviews the underlying concepts of emotional intelligence and explores how managers can improve and make use of their emotional intelligence.

  • beginner | 7 hours

    This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.

  • certificate program

    Master communication for professional success through clear writing and impactful presentations.

Are you an ? This training is worth 4 Continuing Education Unit (CEU)s to maintain your PCM簧️ certification.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> /on-demand/enhancing-your-communication-collaboration/feed/ 0 233498 Building a Data-Driven Marketing Strategy /on-demand/building-a-data-driven-marketing-strategy/ /on-demand/building-a-data-driven-marketing-strategy/#respond Mon, 16 Mar 2026 14:56:14 +0000 /?post_type=ama_courses&p=229728 蹤獲扦夥厙t the Course Its no secret that customer expectations have drastically shifted in the last 10 years. 88% of U.S. adults now say its important for brands to remember and engage with them based on shared history. Is your brand doing that across every interaction and touch-point? No matter your industry, you must collect the […]

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  • Building a Data-Driven Marketing Strategy

    No matter your industry, you must collect the right data to drive your marketing strategy. In this session, explore the six keys to building a data-driven marketing strategy and making sure that your marketing truly connects with the customers you want.

    Beginner | 1.5 Hours | 13 Modules

    $149 for non-members | FREE for members

    REGISTER NOW

蹤獲扦夥厙t the Course

Its no secret that customer expectations have drastically shifted in the last 10 years. 88% of U.S. adults now say its important for brands to remember and engage with them based on shared history. Is your brand doing that across every interaction and touch-point?

No matter your industry, you must collect the right data to drive your marketing strategy. In this session, explore the six keys to building a data-driven marketing strategy and making sure that your marketing truly connects with the customers you want.

Designed for marketing leaders and advanced practitioners, this session focuses on building a strategy that changes the game.

You will gain access to this course for 90 days from purchase date.

Register Now

Building a Data-Driven Marketing Strategy (On-Demand)

Non-Member

$149.00

Member

$0.00

What Youll Learn

  • How to use technologies (including AI) to help improve your understanding of your customers
  • What you need to build your toolkit for personalization
  • Why data improves emotional resonance with your customers
  • How to use community to improve customer data
  • How to increase customer lifetime value through a strategic approach to data
  • How to build an internal culture built on your data-driven strategy

蹤獲扦夥厙 Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to 蹤獲扦夥厙 Journals, membership in networking communities and more.

Join & SAVE

Related Tools and Programs

Are you an ? This training is worth 1.5 Continuing Education Unit (CEU)s to maintain your PCM簧️ certification.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> /on-demand/building-a-data-driven-marketing-strategy/feed/ 0 229728 Certificate in Marketing Data & Analytics /on-demand/certificate-in-marketing-data-analytics/ /on-demand/certificate-in-marketing-data-analytics/#respond Thu, 26 Feb 2026 20:59:40 +0000 /?post_type=ama_courses&p=225473 Course Overview The Certificate in Marketing Data & Analytics provides the grounding that all marketers need in understanding, collecting, and analyzing data. Four courses delve into practical skills and real-world applications in the areas of data literacy and analytics, with a strong focus on marketing and website analytics. This certificate offers marketing professionals the foundational […]

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  • Certificate in Marketing Data & Analytics

    This certificate offers marketing professionals the foundational skills and essential tools needed to manage data responsibly and make data-driven decisions that optimize marketing efforts. These self-paced courses offer a variety of interactive exercises, selected readings, real-world applications, and assessments.

    Certificate Program | 4 Courses | 9.5 Hours

    $335

    Hosted by MindEdge. You will leave ama.org to make this purchase.

Course Overview

The Certificate in Marketing Data & Analytics provides the grounding that all marketers need in understanding, collecting, and analyzing data. Four courses delve into practical skills and real-world applications in the areas of data literacy and analytics, with a strong focus on marketing and website analytics.

This certificate offers marketing professionals the foundational skills and essential tools needed to manage data responsibly and make data-driven decisions that optimize marketing efforts. These self-paced courses offer a variety of interactive exercises, selected readings, real-world applications, and assessments.

Upon successful completion of all courses in this certificate, you can download and print a Certificate of Completion to showcase your achievement.

Learning Format

This self-paced certificate program offers an assortment of interactive exercises, selected readings, and self-assessments.

Courses Included in This Certificate

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics.

The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics.

Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.

Professionals in all industries rely on data to make decisions. By including data in your decision-making process, you can remove some of the guesswork that comes from relying solely on instincts and experience. This course will introduce you to the world of data analysis by exploring the Davenport-Kim three-stage model for quantitative analysis.

You will learn about different analytical methods, data quality and management, and visual representations of data. You will also explore research standards and best practices, as well as challenges that may arise as you analyze data. This course will provide you with information you can use to better understand data and its importance in the business world.

Marketing relies on information and data. Successful marketers need to understand, and be comfortable using, data tools and applying analysis. This course will build your foundational understanding of data, from basic concepts to more advanced practices in collection and interpretation. You’ll explore essential topics including collection tools, statistical interpretation, qualitative data analysis, and critical principles of reliability, validity, and accuracy.

Through interactive activities, you’ll develop practical skills and learn how to ensure that your data is both trustworthy and responsibly managed. This course empowers learners to work with data in any context, making informed marketing decisions based on sound analytical principles.

Understanding marketing analytics is crucial to a successful marketing strategy. In this course, you will learn how to build robust measurement frameworks for evaluating marketing campaigns and achieving strategic goals. You’ll explore essential measurement tools, learn how your organization can use measurement to improve, and leverage both free and paid analytics tools to measure program effectiveness.

Through real-life case studies and interactive activities, you’ll learn to design meaningful metrics and tell compelling stories with data to drive decision-making. This course equips marketers with the analytical skills needed to demonstrate impact and continuously optimize their marketing efforts.

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Are you an ? This training is worth 9.5 Continuing Education Units (CEUs) to maintain your PCM簧️ certification.

Other Programs and Resources

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> /on-demand/certificate-in-marketing-data-analytics/feed/ 0 225473 Data Literacy /on-demand/data-literacy/ /on-demand/data-literacy/#respond Thu, 26 Feb 2026 18:56:26 +0000 /?post_type=ama_courses&p=225421 蹤獲扦夥厙t the Course Marketing relies on information and data. Successful marketers need to understand, and be comfortable using, data tools and applying analysis. This course will build your foundational understanding of data, from basic concepts to more advanced practices in collection and interpretation. You’ll explore essential topics including collection tools, statistical interpretation, qualitative data analysis, […]

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  • Data Literacy

    Develop practical skills and learn how to ensure that your data is both trustworthy and responsibly managed. This course empowers learners to work with data in any context, making informed marketing decisions based on sound analytical principles.

    Beginner | 3 Hours | 15 Modules

    $149 for non-members | $99 for members

    REGISTER NOW

蹤獲扦夥厙t the Course

Marketing relies on information and data. Successful marketers need to understand, and be comfortable using, data tools and applying analysis. This course will build your foundational understanding of data, from basic concepts to more advanced practices in collection and interpretation.

You’ll explore essential topics including collection tools, statistical interpretation, qualitative data analysis, and critical principles of reliability, validity, and accuracy. Through interactive activities, you’ll develop practical skills and learn how to ensure that your data is both trustworthy and responsibly managed.

This course empowers learners to work with data in any context, making informed marketing decisions based on sound analytical principles.

You will gain access to this course for 90 days from purchase date.

Register Now

Data Literacy (On-Demand)

Non-Member

$149.00

Member

$99.00

What Youll Learn

  • List different data collection tools used to measure results and describe best practices for analyzing and interpreting data
  • Explain the steps of a thematic analysis for qualitative data
  • Revise to “Identify key features from a visual display of data to extract key insights that inform strategy
  • Explain the meaning of descriptive statistics, such as measures of central tendency and spread, in a real-world context
  • Explain common analytics used in marketing

蹤獲扦夥厙 Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to 蹤獲扦夥厙 Journals, membership in networking communities and more.

Join & SAVE

Related Tools and Programs

Are you an ? This training is worth 3 Continuing Education Unit (CEU)s to maintain your PCM簧️ certification.

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

The post Data Literacy appeared first on 蹤獲扦夥厙.

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