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  • An Overview of Marketing

    Build your foundation with the right fundamentals, insights and tools that are vital to the success of your career and organization!

    Beginner | 5 hours | 30 Modules

    $149 for non-members | $119 for members

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Course Overview

Marketing is vital to the success of an organization in today’s competitive world. This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. Plus, you will dive into marketing planning, including market research, pricing, distribution and targeting!

Skill Level: Beginner

What You鈥檒l Learn

  • Understand the marketing process
  • Explain the uses of the marketing mix (the Four Ps)
  • Explore the relationship between marketing and strategic planning
  • Understand customer value, customer satisfaction, and the importance of loyalty
  • Discuss the role of ethics in marketing
  • Describe the marketing planning process
  • Understand how marketing information and market research is gathered, analyzed, and used
  • Describe how target markets are identified and pursued
  • Understand product marketing, including new product development
  • Discuss the marketing issues involved in establishing the promotional mix and in setting prices
  • Understand the key issues in placement and distribution planning

You will gain access to this course for 90 days from purchase date.

An Overview of Marketing

Non-Member

$149.00

Member

$119.00

Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You鈥檒l also have access to a subject matter expert in case you have questions along the way.

Skills You鈥檒l Gain

Marketing Basics Ethics Market Research Strategic Planning

Are you an ? This training is worth 5 Continuing Education Units (CEUs) to maintain your PCM庐锔 certification.

萝莉社官网t Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the聽skills聽needed to succeed personally and professionally.

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