Inauthentic marketing during Pride Month gives the appearance of support for the LGBTQ+ community without being backed up by any true actions. Learn why performative allyship causes harm and how you can contribute to meaningful change as an organization.
Length: 1:58
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This video is part of our larger DEI MicroVideo Library for ÂÜÀòÉç¹ÙÍø members. It’s full of 1-5 minute videos, curated by The Diversity Movement, to help you learn best practices for inclusion, leadership, allyship and more.
As the Preferred Diversity Resource Partner for the ÂÜÀòÉç¹ÙÍø, The Diversity Movement is providing marketers the tools and training to help them be more inclusive and genuinely engage with diverse customer groups to grow in the modern marketplace.