The Methbot shook up marketers who once believed they were unaffected by cybercrime. Experts say industry-wide transparency and education can defeat the attackers
Marketers had a rude awakening to the effects of cyberattacks at the end of 2016 with the discovery of Russian hacking operation Methbot.
The fraudulent activity had been , unbeknownst to them.
The attack strayed from better-known threats, malware and identity fraud. It’s likely to cause a fundamental shift in how marketers consider their role in preventing such losses. It will also probably change how they interact with their IT departments, according to , CMO at .
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Sarah Steimer is a writer, editor, podcast producer, and yoga teacher living in Chicago. She has written for Marketing News, Chicago magazine, Culture magazine, the Pittsburgh Post- Gazette, and other outlets.