The author of Moneyball presents marketers with a challenge to check their bias in decision-making
What makes a great data-driven marketing leader?
Some say you need knowledge and expertise of cutting-edge computer hardware, state-of-the-art software and facility with the most advanced statistical techniques.
After reading ’ newest book, , I’m convinced the most important thing we marketers must understand is how the mental rules of thumb—or heuristics—we use when making decisions can bias our decision-making.
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Michael Krauss is president of Market Strategy Group based in Chicago.