Don鈥檛 neglect promoting your intangible skills such as creativity, adaptability and time management in your job search. Companies desire them more than ever.
Hard skills, the experience and abilities listed on your r茅sum茅, are often what land you an interview. But soft skills are what make you stand out from other candidates in the interview process. Soft skills shine through when you answer the stereotypical but telling questions of, 鈥淲here do you see yourself in five years?鈥, 鈥淐an you tell me about a time you overcame a challenge?鈥 or 鈥淒o you have any questions for us?鈥
鈥淓verybody coming in for the interview is qualified,鈥 says , a career coach who helps job seekers market themselves on LinkedIn. 鈥淗ow you separate yourself is your soft skills.鈥
According to , 80% of surveyed talent professionals say soft skills are increasingly important to the success of a company. Based on the data, the top soft skills in high demand relative to their supply are, in order: creativity, persuasion, collaboration, adaptability and time management. Ninety-two percent of survey respondents also say that soft skills matter as much or more than hard skills and 89% say bad hires typically lack soft skills.
You should be clear about what soft skills you have and how to showcase them before submitting your r茅sum茅 and heading to an interview. 鈥淢ost of us wouldn鈥檛 have gotten our jobs if we didn鈥檛 have the hard skills and relevant experience on our r茅sum茅s,鈥 says , an executive coach. 鈥淭he soft skills, however, are what 鈥 make you great at your job.鈥
Self-Awareness
Before you can hype your soft skills, you need to identify what they are. When Merrill works with clients on their personal brands, she suggests they ask their own clients and colleagues to describe their top soft skills. 鈥淚t’s interesting, they always come back with things they didn’t [originally] have on their list.鈥
O鈥橲ullivan agrees with asking the people around you. She also suggests keeping a running list of accomplishments. 鈥淭hese can, of course, include hard skills, but most complex projects will include both hard and soft skills,鈥 she says.
There are certain soft skills that O鈥橲ullivan says are key for marketers to exhibit, particularly the ability to tell a great story. 鈥淲e are all so inundated with 鈥榖uy this, do that鈥 types of messages, that great storytelling helps you stand apart from the competition,鈥 she says. 鈥淚 also think it helps to make your message relatable and personal. Stories are a really effective way to do that.鈥
She also recommends that marketers highlight their ability to influence people鈥攊ncluding colleagues and external customers鈥攊n a way that caters to what they care about.
It鈥檚 worth spending time determining what your soft skills are and how to put them on display. 鈥淵our self-awareness of them and your ability to highlight and to tap into them, that’s 鈥 maybe why you got the job or moved forward as opposed to someone else,鈥 Merrill says.
How to Showcase Your Soft Skills
The soft skills worth highlighting can typically be pulled directly from a job description or from a company鈥檚 mission statement. But be prepared to showcase those skills by example. Soft skills land squarely in the 鈥渟how, don鈥檛 tell鈥 category of your interview. You can鈥檛 say you鈥檙e a good communicator without being able to communicate well.
鈥淓verything you’re doing should be highlighting the different skills that you possess,鈥 Merrill says. 鈥淚f you show up late, if you’re not organized, those things are already portraying that you don’t have those kinds of skills. But conversely, if you’re really on top of things and you鈥檙e detailed in the way that you communicate back and forth, they’re already thinking that you possess those skills.鈥
Even the ability to describe the projects you work on can highlight a very important soft skill: communication. Consider how you would explain your approach and execution to someone else. 鈥淎 really solid example would probably include what you accomplished鈥攖he output鈥攁nd how you got there, which would highlight the soft skills,鈥 O鈥橲ullivan says.
Merrill also recommends coming to an interview with something of your own agenda. You should know what soft skills you want to highlight and answer questions by incorporating stories that reflect those skills. 鈥淚f they ask you, 鈥楾ell me about a challenge you had in the workplace 鈥攈ow did you handle that?鈥 and you know that adaptability is an important skill [for the job], you want to convey in that answer how you adapted to a change that occurred.鈥 Provide a story that demonstrates how you used that skill to solve a problem.
Sarah Steimer is a writer, editor, podcast producer, and yoga teacher living in Chicago. She has written for Marketing News, Chicago magazine, Culture magazine, the Pittsburgh Post- Gazette, and other outlets.