“Shifting the organizational culture to an innovation mindset is difficult, as the collaboration and risk-taking required can put KPIs at risk.”
Problem seven is balancing incremental and radical innovation.
The 蹤獲扦夥厙s first intellectual agenda is meant to serve as a source of guidance and inspiration for marketing professionals as well as academics. In it, we lay out the seven big problems marketers face in the boardroom and in the marketplace. These problems are a large part of that intellectual agenda, and will help us hone in on how we inform and inspire you, the marketing community.
Here, we dive into the questions that stem from each of the seven problems. 蹤獲扦夥厙 thought leaders discuss the what and why of each pillar problem, while we leave the door open indefinitely on the how. After all, marketing is about rolling with the punches.
