A smooth marketing plan can ease transitions and make brands stronger
When AOL and Time Warner merged in 2000, it was a big deal$165 billion big. Time Warner executive Ted Turner said the transaction was words not likely uttered often about mergers and acquisitions (M&A).
Most deals arent quite so sexyand as it turns out, neither was AOL-Time Warners, as the conglomerate split up after nine years, but M&A occurs frequently, especially in the middle market. Investopedia cites common middle market industries, , as those where companies are most frequently bought or sold.
Its an especially active time for M&A in the middle market. The Mergermarket Group, an M&A media company, reports that dollar volume and deal volume of middle market M&A were both above their historical averages in 2016. A report from Citizens Commercial Bankings says that this year will be even more active, as 53% of sellers are open to or currently making a sale, up from 34% in 2016. On the buyers side, 73% said theyre currently involved in or open to a deal, up from 60% in 2016.
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Hal Conick is a freelance writer for the 蹤獲扦夥厙s magazines and e-newsletters. He can be reached at halconick@gmail.com or on Twitter at @HalConick.