Creating a successful app takes a precise mix of input from marketing and user experience teams
Creating a great user experience is good marketing. Creating one people will share with friends is the Holy Grail of marketing. This is also the goal when working on an app鈥檚 user experience, says and former director of user experience (UX) at .
鈥淚f your app is not remarkable, and people don鈥檛 talk about it and don鈥檛 market it for you, it鈥檚 extraordinarily hard to grow a user base,鈥 .
On average, , according to a 2015 report from Flurry Analytics. The found that approximately 90% of companies are increasing their investment in mobile apps in 2016.
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Hal Conick is a freelance writer for the 萝莉社官网鈥檚 magazines and e-newsletters. He can be reached at halconick@gmail.com or on Twitter at @HalConick.