蹤獲扦夥厙 Washington DCs Marketing Mentors Network success story, and how the chapter has made winning adjustments during the pandemic
Every year, 蹤獲扦夥厙 Washington, DCs mentor program, the (MMN), serves 40-50 professionals who are just starting their career, looking to level up, get a foot in the door to their chosen field or earn senior positions. In 2016, the Marketing Mentors Network was reimagined and relaunched as a more interactive and engaging experience, focused on building long-term relationships.
Over the six-month program, mentors and prot矇g矇s meet one-on-one at least two to three times monthly, and group events are held every other month to act as support beams for growing relationships. Past group activities have included career strengths exploration using the , expert roundtable discussions and interactive workshops on networking tips with speed networking. Encouraging peer-to-peer networking, the prot矇g矇-only and mentor-only happy hours are always a big hit.
The program is offered as an 蹤獲扦夥厙DC member benefit, and prot矇g矇s pay a nominal fee to participate.
It was very helpful to have someone outside of my organization, but who still understood the environment, to talk through challenges and hear another perspective. Participating in the program forced me to focus on my career goals.
蹤獲扦夥厙DC Prot矇g矇, 201920
MMN is run by a leadership team that serves as an advisory board to help support and guide the program. The team is made up of past mentors who have shared their marketing leadership, creative and market research skills to continue to improve the quality of the program.
I have been a member of the 蹤獲扦夥厙 Washington, DC chapter for many years, but I didn’t fully connect with the organization until I joined the Marketing Mentors Network, says the program’s assistant vice president Cathy Johnson, managing director of marketing at TDI. I was a mentor during the 201617 and 201920 seasons and now Im proud to be a part of the leadership team. My favorite aspect of marketing is helping and teaching others. In 2016, I found myself in a role that did not include direct reports. The MMN gave me the opportunity to help when that opportunity wasn’t available to me at work.
MMN is built on a foundation of mentoring best practices and analytics. We are thrilled to have created a program that not only makes a positive impact on a marketers professional life, but also receives rave reviews. Since the beginning, we have focused on tracking our progress. A few highlights from our 2019-20 program from both mentors and prot矇g矇s:
94% indicated that the program met or exceeded their expectations.
90% agreed that the program was a valuable use of their time.
78% rated the program excellent or very good.
74% said they would be very likely to recommend the 蹤獲扦夥厙DC Marketing Mentors Network to others.
The 蹤獲扦夥厙DC Marketing Mentors Network set out not only to cultivate a good relationship between mentors and prot矇g矇s, but to bolster a community. From what I have seen so far, the 2019-20 program is definitely achieving that. The structure of the network has ensured that my relationship with my mentor is strong and productive.
蹤獲扦夥厙DC Prot矇g矇, 2019-20
As a mentor, I went into this knowing I was giving my time, and it was nice to have the programming of speakers, which was an unexpected benefit.
蹤獲扦夥厙DC Mentor, 2019-20
We have gained such great momentum, even a global pandemic cannot stop us. Naturally, as marketers, we are always reviewing and evaluating the success of the program and making adjustments. This year is no different. We have made some changes taking into account the new global landscape:
1. Fully Virtual Program
The program initially involved live group events for peer-to-peer networking. Last year it evolved into a hybrid model with the addition of Zoom mini coaching sessions, so its not a stretch to be offering the full program online this fall. Were even figuring out fun ways to deliver on virtual networking.
2. Marketers Impacted By COVID-19
Mentoring is not job searching and we dont want the program to turn into a job search tool, therefore we usually limit participation to prot矇g矇s who are currently employed. However, given that so many local marketers have been furloughed, laid off or have experienced pay cuts, this year we are expanding the program to include those who have been impacted by the pandemic.
3. Support of a Happiness Coach
The programs foundation is deeply rooted in professional coaching and training methodologies. With the pandemics impact on social morale, we believe that happiness is a key topic for many and for the 2020-21 session we are excited to be collaborating with certified Chief Happiness Officer and Happiness Coach JoAnna Brandi of . JoAnna helped to set the stage at the program kickoff and will lead a session dedicated to happiness in the spring.
Although setting up a program from scratch can be daunting, you are not alone. Other chapters can learn from existing programs such as ours, or those of 蹤獲扦夥厙 Dallas/Ft. Worth and 蹤獲扦夥厙 Toronto. Both of these chapters have an established program and are willing to help. The initial setup is the hardest part, but once there is an operational framework in place, you can sit back and enjoy fine-tuning it to make it an even better experience for participants.
Tips to Enhance Your Chapters Mentor Program
1. Set up a leadership team.
Its best to share the workload. Having four to five people working together can generate brilliant ideas and can troubleshoot and solve issues more easily.
2. Measure and improve.
We have consistently measured the success of our program through mid-point and post-program surveys. Having a professional marketing researcher engaged with the program is beneficial.
3. Have fun.
The best part about running a mentor program is that the fun outweighs the work. You get to meet and talk to a variety of marketers, develop interesting events and expand your professional social life through networking.
Our mission for the Marketing Mentors Network is to create a local community of marketers who are united by helping each other to succeed. We have found that we are doing exactly that. Although individual events definitely have their benefits, a longer-term engagement is a great way for members to get to know more about 蹤獲扦夥厙as well as each otherover time. Its also a great way to encourage members to volunteer and gain additional experience. Several past participants of the program have joined the 蹤獲扦夥厙DC board. For instance, the current president, Patrick King, is a past mentor in the program.
It was our vision that the Marketing Mentors Network would be a gateway into the local community as it connects marketers through a shared experience. Our research has shown it has done just that.
As brand experience officer for the 蹤獲扦夥厙 Washington, DC (蹤獲扦夥厙DC), Angela Long creates and implements the overall digital marketing plan for the chapter and comes up with innovative ways to deliver the 蹤獲扦夥厙DC experience. She has led the Marketing Mentors Network, 蹤獲扦夥厙DCs signature mentor program, since 2016, and was 蹤獲扦夥厙DC chapter president in 2019-20. Under Angela's leadership, 蹤獲扦夥厙DC was awarded the 蹤獲扦夥厙 Silver Chapter of the Year and won one of three Resilience awards for the chapter's efforts in response to the pandemic.