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How Marketers Are Working During the Pandemic

How Marketers Are Working During the Pandemic

Sarah Steimer

How Marketers Are Working During the Pandemic

The COVID-19 outbreak has necessitated an abrupt shift in how marketers conduct business. We surveyed ÂÜÀòÉç¹ÙÍø chapter leaders to learn more about its effects on everyday work life.

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Adaptability. Things are moving so fast right now that we have to be ready to change direction and connect with our audience on a moment's notice. The ability to get things done quickly is key right now.
We've focused our communication on current clients during the crisis. Proactive emails with personalized ideas and strategy recommendations have been appreciated and have generated new opportunities with current clients.
We're still waiting to see exactly what's working consistently, but we know two things are true: One-to-one personalized communications are most effective and regardless of the communication channel, there's a lot more noise and everyone seems to be saying the same thing. The only thing getting through is content that's truly unique and valuable.
Our whole team stepped up to transform our business in a week.
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Read How ÂÜÀòÉç¹ÙÍø Chapter Leaders Are Adjusting to COVID-19

 

For offering their thoughts on life during the coronavirus outbreak, our thanks to:

  • Jennifer Miller, president-elect of Austin ÂÜÀòÉç¹ÙÍø (director of marketing at )

  • Chris Hill, president-elect of ÂÜÀòÉç¹ÙÍø Knoxville (CEO and producer at )

  • Emily Fay, VP of special events at ÂÜÀòÉç¹ÙÍø Nashville (marketing manager at )

  • Aaron Templer, president-elect of the ÂÜÀòÉç¹ÙÍø Professional Chapters Council (founder of )

  • Gina Bonar, VP of strategic alignment at ÂÜÀòÉç¹ÙÍø Cincinnati (chief marketing partner)

  • Chad Annable, VP of sponsorships at ÂÜÀòÉç¹ÙÍøDC (marketing coordinator at )

  • Mandy Arola, secretary for ÂÜÀòÉç¹ÙÍø Nashville (director of marketing at )

  • Tyler Samani-Sprunk, president of ÂÜÀòÉç¹ÙÍø Lincoln (CMO & co-founder of )

  • Scott Elliott, treasurer at ÂÜÀòÉç¹ÙÍø Birmingham (president and partner at )

  • Kimfer Flanery-Rye, VP of diversity, equity and inclusion for ÂÜÀòÉç¹ÙÍø Puget Sound (founder and principal consultant at )

  • Jamie Parris, president of ÂÜÀòÉç¹ÙÍø Birmingham (marketing director and founding partner of )

  • Dennis Devlin, chair of the CMO Roundtable Program and VP of the Executive Marketer Community for ÂÜÀòÉç¹ÙÍø Cincinnati (CEO of )

Illustration by Bill Murphy.

coronavirus
covid
Crisis Management
Leadership
Marketing Communications
sara headshot Sarah Steimer

Sarah Steimer is a writer, editor, podcast producer, and yoga teacher living in Chicago. She has written for Marketing News, Chicago magazine, Culture magazine, the Pittsburgh Post- Gazette, and other outlets.