Marketers (and aspiring marketers) are constantly looking for ways to brush up on their skills or gain certifications. Marketing News explores three options.
Theres a big what now? moment that emerges during many professionals careers. Maybe this moment occurs because their knowledge has gone stale, they want an edge on the competition or theyre looking for a new job. For marketersor those looking to gain entrance into the marketing fieldthere are numerous options for updating your know-how and r矇sum矇.
1. Industry Leadership Certification
The 蹤獲扦夥厙s Professional Certified Marketer (PCM) program currently has two tracks: marketing management and digital marketing. The latter launched in March and allows marketers to demonstrate that they have specialized digital marketing skills and are aware of the best practices in the field.
This was developed for the purpose of giving people the tools and the knowledge they need to advance their career, says Christopher Bartone, director of digital content at the 蹤獲扦夥厙. Its about career advancement and allowing marketers to take agency in trying to gain an edge.
Login to view this page. You may create a free account from the login page after clicking "login".
Sarah Steimer is a writer, editor, podcast producer, and yoga teacher living in Chicago. She has written for Marketing News, Chicago magazine, Culture magazine, the Pittsburgh Post- Gazette, and other outlets.