In its brief history, content agency Los York has only known success
Formed in 2014 by agency veterans Dexton Dex Deboree and Seth Epstein, Los York struck gold with its immersive game The Last Shot at the 2015 NBA All-Star Game. Using more than 10 million individual LED pixels on 889 panels laid across three walls and a floor, the project allowed users to reenact Michael Jordans career highlights by placing themselves in the shoes of His Airness himself.
The campaign led to 19 creative awards over the next year, including Cannes Lions, D&ADs and Clios. Deboree and Epstein spoke with Marketing News about their creative process, holy shit moments and the challenges that come with setting sky-high expectations.
Q: Your tagline is We are a new kind of creative agency. How so?
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Zach Brooke is a former 蹤獲扦夥厙 staff writer turned freelance journalist. His work has been featured in Chicago magazine, Milwaukee Magazine, A.V. Club and VICE, among others. Follow him on Twitter @Zach_Brooke.