Posted by: Jerrica Stovall

Do you know a speaker who can truly captivate the next generation of marketers?

As we continue building transformative experiences for our collegiate community through ICC, virtual events, workshops, and other programming, we’re looking to source dynamic speakers who can inspire students and help shape their futures.

If someone immediately comes to mind, please share them through our speaker interest form:

Your recommendations help us create unforgettable experiences for the collegiate community. Thank you for helping us put amazing people in front of the next generation of marketers!

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Posted by: Marilyn Stone

The ��������� is pleased to announce that two new members will join the Academic Council in July 2026: Ju-Yeon Lee and Adithya Pattabhiramaiah.

Ju-Yeon Lee is John and Connie Stafford Professor in Business and Professor of Marketing at Iowa State University, where she also serves as Director of Graduate Education for the college’s PhD program.

Adithya (Adi) Pattabhiramaiah is Sharon A. and David B. Pearce Associate Professor of Marketing and Faculty Director for the Center for AI in Business at the Scheller College of Business.

Read the full article here.

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Posted by: Aimee Smith

Aimee Smith is seeking information about unpublished experimental studies on emotions and prosocial behavior with or without available data.

If you have conducted or are aware of any such studies, I’d be very grateful to hear from you. Please feel free to reach out: aimee.smith@uq.edu.au

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Posted by: Kiran Gandhi

Dear Scholars,

I am seeking unpublished work on customer engagement in the context of influencer marketing. Specifically, I am interested in empirical studies, working papers, dissertations, conference papers, or manuscripts under review that examine behavioral, emotional, or cognitive engagement outcomes.

If you have relevant unpublished work, I would sincerely appreciate your contribution. Please feel free to share your work at kirangandhi79@gmail.com

Thank you very much for your support.

Warm regards,

IIM Jammu

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Posted by: Achchuthan Sivabalan

Dear ELMAR Community,

I am pleased to share two recent research focuses that delve into important areas of sustainable marketing and consumer behavior:

1. Antecedents and Consequences of Green Skepticism – This study examines the factors that lead consumers to question or doubt environmentally friendly claims and explores the subsequent impact on their attitudes, purchase intentions, and brand perceptions. Understanding green skepticism can help marketers design more credible and effective sustainability strategies.
2. An Investigation into the Outcomes of Green Branding – This research investigates how green branding initiatives influence consumer responses, including brand trust, loyalty, and purchase behavior. By analyzing the effectiveness of green branding efforts, organizations can better align their sustainability communication with consumer expectations.

I invite the ELMAR community to engage with these topics, share insights, and contribute to the ongoing discussion on sustainable marketing practices.

Prof. S. Achchuthan

Phone: +94763396854 | Email: achchu@univ.jfn.ac.lk

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Posted by: Min Ding

Seeking Like-minded Scholars to Form a Discussing Group on a Contingency Plan for Marketing in 2035+

In my just published book�����𳦴dz����Բ���Homo lucidu (published by Routledge), I proposed the world will start to transition to a society of abundance, fairness and peace around 2035, enabled and guided by Digital Intelligence, and likely complete this transition by 2045.�� In this world, each human will have their own tutelary Digital Intelligence (tDI) to help navigate decisions and safeguard against threats, whether from other humans or malevolent Digital Intelligence entities. This perspective aligns with predictions from many at the forefront of AI development, even as specific details and timelines may differ.

The probability of such a paradigm shift is now significant enough, in my opinion, to warrant proactive and serious consideration within the marketing discipline … how will we teach, conduct research, and redefine our discipline in the years between 2035 and 2045?

Thus, I am seeking like-minded scholars who are concerned about the future of marketing in this rapidly evolving landscape to form a discussing��group on a Contingency Plan for the year 2035 and beyond.

Please email me if you are interested, minding@planetding.org or minding@psu.edu

Thanks.

Min Ding

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How to use LLMs in empirical research?

We are interested in your opinion! Please take 5 minutes and participate in our survey on the usage of Large Language Models for data handling tasks (text coding, synthetic participants, etc.) via this link:

Your experience and opinion can help shape future best practices in the field of marketing research.

Your responses will��be completely confidential. If you’re interested in the results, we invite you to reach out to��the researchers (contact in the survey)!

Thank you for your time and valuable contribution!

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Posted by: Xuequn (Alex) Wang

Dear Colleagues,

We are conducting a comprehensive meta-analysis to examine the impact of AI explainability (XAI) on various user responses (e.g., perceptual, attitudinal, and behavioral).

To address potential publication bias and ensure a robust synthesis of the evidence, we are seeking unpublished manuscripts, working papers, conference papers, or raw data that compare AI systems with vs. without explanations, or compare different types of XAI.

Our inclusion criteria are studies that report:

• Independent Variable: AI explainability (presence vs. absence) or different XAI formats (e.g., feature importance, counterfactuals, visual vs. textual).
• Dependent Variables: User responses, including but not limited to:

• Perceptual:��Perceived transparency, understanding, or trust.
• Attitudinal:��Satisfaction, brand attitude, or perceived fairness.
• Behavioral:��Adoption intention, reliance/compliance, or task performance.

• Study Context: Open to all application fields (e.g., marketing, healthcare, finance, e-commerce) and task types.
• Required Statistics: Correlation coefficients (r), or sufficient data to calculate effect sizes (e.g., Means/SDs with sample sizes, t-values, or F-values). Studies with non-significant results are highly encouraged.

Confidentiality & Acknowledgment:

All unpublished data will be kept strictly confidential and used only for this meta-analysis. If your data/paper is included, we will formally acknowledge your contribution in the final publication.

If you have any relevant work, please share the manuscript or data with us by March 4, 2026.

Please send your materials or any inquiries to Dr. Alex Wang at��xuequnwang@unm.edu.

Thank you for your time and for contributing to the advancement of research in this field.

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Posted by: Anonymous

Call for Unpublished Studies on Processing Fluency��

We are a team of researchers conducting a meta-analysis on processing fluency in marketing/consumer behavior context. As the paper is currently under review, we would like to remain anonymous. We are seeking unpublished or in-progress studies (including working papers, manuscripts under review, thesis projects, or “file-drawer” results) that experimentally manipulate subjective processing fluency.

Inclusion focus:

• Experiments with two comparable groups manipulated to experience high vs. low subjective fluency (e.g., perceptual fluency via font readability/contrast)
• Marketing / consumer behavior outcomes, such as purchase intention, willingness to pay, product choice, brand evaluation, product attitude, ad evaluation, or related consumer judgments/decisions.

What we need to extract effects:

To include a study, we need sufficient information to compute an effect size. Please provide, where possible:

• Group-level means and standard deviations (or standard errors) and sample sizes per condition.
• A brief description of the study procedure, including:
  • What exactly was manipulated to create high vs. low fluency
  • The study context (stimuli/materials; product category; setting; online vs. lab)
  • Outcome measures and timing (e.g., immediate vs. delayed judgments)

If you have relevant studies (including null results), we would be very grateful if you could contact us by February 17th, 2026.

Contact:��processingfluencyresearch@gmail.com

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Posted by: ELMAR Moderator

Dear Colleagues,

We are a team of researchers working on a meta-analysis of Consumer Responses to Resource Scarcity, and we have already identified a large number of studies. We are now especially looking for unpublished work in this area.

Specifically, we are looking for studies that either manipulate or measure differences in Resource Scarcity (scarcity of money, time, space, commodities, or other resources), followed by measuring the effect on any subsequent consumer-related measures. The effect of interest could be a comparison between the absence vs. the presence of resource scarcity, between low resource scarcity vs. high resource scarcity, or between low resource scarcity vs. moderate resource scarcity.

If you are willing to share any unpublished manuscripts with study details, or else stimuli/questionnaires and results/raw data, please share the same via e-mail at anon093465@gmail.com by February 13, 2026. Please also feel free to reach out to anon093465@gmail.com with any queries.

Any inputs that you might have to offer would be extremely helpful and much appreciated!

Thank You,

The Research Team.

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