蹤獲扦夥厙

Skip to Content Skip to Footer
Evolutionary Psychology Resources

Evolutionary Psychology Resources

evolutionary psychology

Evolutionary psychology is a theoretical approach to psychology that examines human psychological structure from a modern evolutionary perspective. Evolutionary psychologists aim to identify and explore human psychological traits, such as language, perception, or memory, that may be evolved adaptations (i.e., functional products of natural selection in human evolution). Researchers have shown that human behaviors related to topics such as intelligence, beauty, marriage, parenting, and many more may be evolved adaptations.

Thought Leaders

Anders Gustafsson 

 is a research professor of marketing at Swedens Karlstad Business School.

Gad Saad

is Professor of Marketing and holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption, John Molson School of Business, Concordia University

Latest Research from the 蹤獲扦夥厙 Journals

Charles Dennis, J. Jo禳ko Brakus, Gemma Garc穩a Ferrer, Charles McIntyre, Eleftherios Alamanos, Tamira King (2018), Journal of International Marketing, 26 (4), forthcoming.


Tobias Otterbring, Christine Ringler, Nancy J. Sirianni, Anders Gustafsson (2018), , Journal of Marketing Research, 55 (1), 6979.


Gad Saad (2017), , Journal of Marketing Research, 54 (3), 46477.


Jingjing Ma, David Gal (2016), , Journal of Marketing Research, 53 (4), 47996.


Kristina M. Durante, Juliano Laran (2016), , Journal of Marketing Research, 53 (5), 81428.


Kristina M. Durante, Vladas Griskevicius, Stephanie M.Cant繳, Jeffry A. Simpson (2014), , Journal of Marketing Research, 51 (1), 2739.


Vladas Griskevicius, Stephanie M. Cant繳, Mark van Vugt (2012), , Journal of Public Policy& Marketing, 31 (1), 11528.

Alpha Males and Subconscious Sales

Research suggests that men still shop with their instincts, compensating for inferiority by flaunting their buying power.


Anders Gustafsson Discusses Why Models Make Men Buy More at Abercrombie & Fitch