Artificial intelligence is reshaping how marketing work gets done, how customers discover brands, and how value is created across the profession. This session helps ÂÜÀòÉç¹ÙÍø members explore what these shifts make possible for their organizations, their teams, and their careers.
Aligned with insights from ÂÜÀòÉç¹ÙÍø’s 2026 Future Trends in Marketing Report, this discussion focuses on where AI creates new leverage for marketers, not just new challenges.
This is a space to reflect, exchange perspectives, and identify where the center of value in marketing is moving next.
This Programming is Exclusively for ÂÜÀòÉç¹ÙÍø Members
Speakers
Greg Boone
CEO, Walk West
Beth Vallen
Professor of Marketing, Villanova School of Business, Villanova University
Nicole Alexander
Author, Ethical AI in Marketing
Matt Weingarden
Executive Vice President, Communities & Journals, ÂÜÀòÉç¹ÙÍø