Regardless of industry, every marketing and sales professional is held to high standards in converting high numbers of leads into sales. While it can sometimes be hard to follow the zigs and zags of a chaotic customer journey, following your prospects through the leadgen pipeline is crucial to converting them into a loyal customer.
In this members-only webinar, our panel of academic researchers and industry experts will explore the importance of lead generation and supporting your prospects throughout the funnel. Well discuss the key challenges marketers face in managing the customer journey.
This Webinar is Exclusively for 蹤獲扦夥厙 Members
Speakers
Molly Soat
VP, Professional Development, 蹤獲扦夥厙
(Panel Moderator)
Stephanie M. Mangus
Associate Professor of Marketing, Baylor University
Sam Richter
Hall of Fame Speaker, Bestselling Author, AI Technology Founder
Eli Jones
Dean Emeritus, Professor
Peggy Pitman Mays Eminent Scholar Chair in Business
Aru Anavekar
CEO, Botsplash
Are you an ? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM簧儭 certification.