This webinar airs at 12 PM CST and will be available on-demand for six months after airing.
AI search is changing how buyers discover brands. If your content isn’t showing up in AI-generated answers, you’re losing visibility and missing opportunities to drive traffic and pipeline, even when your campaigns are strong.
For marketers, this shifts how content should be created, distributed, and measured. Visibility is no longer about rankings. Your brand needs to be cited, trusted, and surfaced when AI tools generate answers.
In this session, we’ll break down how press releases and earned media influence what AI surfaces, along with practical ways to adapt your strategy so your content shows up and drives impact in AI-powered search.
You’ll learn:
- How press releases and earned media drive visibility (and pipeline)
Why placements and mentions now influence more than awareness. - How to optimize content for discoverability
Simple, practical ways to structure and optimize press releases and campaign content so they’re credible and easy for AI engines to surface. - How to spot gaps in your AI presence
Quick ways to see if and where you’re showing up in search results.
Brittany Brady
Senior Director of Sales, NotifiedBrittany Brady is a Senior Director of Sales at Notified, where she leads agency new business, account management and reseller sales teams. With deep experience working alongside CMOs, CFOs, and agency CEOs, Brittany is known for bridging strategy, storytelling, and technology to drive measurable business outcomes. She is a recognized thought leader in AI’s impact on communications, with a particular focus on AEO and GEO strategies for public relations and investor relations. Brittany brings a practical, executive-level perspective on how AI is reshaping the future of communications and trust.
Lisa Davis
VP of Marketing, NotifiedLisa Davis is Vice President of Marketing at Notified, where she leads growth marketing initiatives across the company’s public relations and investor relations portfolios. With more than 20 years of experience in B2B communications, she specializes in programs that drive revenue, customer retention and brand awareness. Lisa is recognized for building and leading high-performing teams and delivering measurable value through demand generation, digital campaigns and thought leadership. She loves a good basketball stat, all things Disney, and great copywriting.