With every new advancement, it brings new opportunities, but it also brings new concerns and potential implications. AI is advancing so rapidly, we’re building the plane as we’re learning how to fly it. As both individuals and companies try to stay on top of what AI can do and how we can capitalize on these new advancements, are you also considering whether you should be?
In this members-only webinar, our panel of academic researchers and industry experts explored the ethical implications of AI. From the policies and procedures that should be put into place now to laying the foundation for what could be possible in the future, we’ll consider how ethics can be at the forefront of all decisions.
What You Need to Know
- The Future of Work Is Shifting
AI is reshaping roles across marketing. Some tasks will be automated, while new opportunities will emerge. Professionals can stay competitive by sharpening critical thinking and specialized expertise, while organizations should adapt policies to evolving realities. - Transparency Builds Trust
Consumers value honesty. Marketers should be upfront about how they’re using AI, including when content is AI-generated and how data is collected or applied. Clear communication strengthens trust with both audiences and internal teams. - Human Oversight Is Non-Negotiable
AI can streamline workflows, but it still makes mistakes and carries risks. Keeping humans “in the loop” ensures accuracy, reduces bias, and upholds ethical standards. - Bias and Ethics Require Vigilance
Left unchecked, AI systems can reinforce harmful biases. Marketers should actively test for bias, correct outputs, and follow organizational guidelines that prioritize fairness and responsibility. - Sustainability Matters
AI comes with an environmental cost, from energy consumption to its carbon footprint. While efficiencies are improving, marketers should stay aware of the impact their technology choices make.
Members can log in below to watch the full recording and dive deeper into how marketers are navigating the ethical implications of AI.
This Webinar is Exclusively for Members
Speakers
Molly Soat
VP, Professional Development,
(Panel Moderator)
Natalie Lambert
Founder & Managing Partner, GenEdge Consulting
Melinda Byerley
CEO and Founder, Fiddlehead® Marketing
Yuping Liu-Thompkins
Professor of Marketing
Old Dominion University
Sarah Sinclair
Vice President, Global Data Privacy, Security & AI Law
Are you an ? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.