Registration for this event is free!
This free virtual conference is built for marketers looking to work with AI, not around it. This conference explores how marketing teams can integrate AI into everyday workflows to enhance creativity, efficiency, and decision-making. Through practical sessions, real-world use cases, and expert perspectives, attendees will learn how to responsibly adopt AI tools while maintaining human insight and brand integrity. Walk away with strategies to make AI a true partner in your marketing efforts.
Key Takeaways:
- Learn how marketers are successfully collaborating with AI across research, content, strategy, and measurement
- Gain practical frameworks for integrating AI into workflows without sacrificing creativity or trust
- Explore real-world use cases that move beyond experimentation to measurable impact
- Understand ethical considerations and best practices for responsible AI use in marketing
- Leave with actionable ideas to help your team work smarter, faster, and more confidently with AI
Can’t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!
DAY 1 (ALL TIMES CT)
Keynote: Details Coming Soon!
How to Win the Deals You Can’t See: A Brand Strategy for the AI Era
Your brand is being evaluated every day in rooms you’re not in, by people you haven’t met, using content you didn’t approve of. Today’s buyers form opinions through AI search results, peer communities, and buying committees long before your sales team gets involved, and in each of those moments, the brands that win aren’t the ones with the biggest budgets or the most sophisticated AI tools. They’re the ones whose brand shows up consistently, credibly, and compellingly across every channel, curated or not.
In this session you’ll learn:
- How to diagnose where your brand is winning and losing the invisible buyer journey
- How to run a real-time AI test on your own brand
- How to create a practical framework for turning brand presence into your strongest competitive advantage
Lynn Herman
ABM Marketing Manager, CantoWith over a decade of experience, Lynn Herman helps companies streamline digital asset and product information management to drive growth and brand consistency. At Canto, she works with product-driven organizations to optimize content management, enhance collaboration, and deliver impactful brand experiences.
