The TCR-蹤獲扦夥厙 Impact Festival seeks to amplify our field’s capacity to create and celebrate the impact on significant problems in our world. Sponsored by the 蹤獲扦夥厙, University of Illinois Chicago Business School, and Colorado State University’s Center for Marketing and Social Impact, the format will be a series of short presentations followed by thoughtful questions to prompt audience engagement.
Pricing
Per 蹤獲扦夥厙 policies, to join us in Chicago, you will be required to show proof of COVID-19 vaccination or proof of a negative test result taken within 48 hours of the start of the event.
Registration includes coffee, lunch, and an evening of fun with hors d’oeuvres and beverages on August 11.
Academic Professional
$195
Doctoral Student
$95*
*Thanks to Colorado State University’s Center for Marketing and Social Impact for generously subsidizing doctoral student pricing. Though not guaranteed and dependent on funding, doctoral students and international participants who register by June 15 will receive an email with a chance to apply for additional competitive travel grants.
Are you interested in attending the 蹤獲扦夥厙 Summer Academic Conference right after this pre-conference? Register now.
Conference Co-Chairs
Chris Blocker, David Crockett, Benet Deberry-Spence, Julie Ozanne and Brennan Davis
Co-hosted by Transformative Consumer Research, the University of Illinois at Chicago, the 2022 蹤獲扦夥厙 Summer Academic Preconference and Colorado State University’s Center for Marketing and Social Impact.
COVID-19 Health and Safety Guidelines
We will follow federal and local guidelines to ensure a safe conference. Per 蹤獲扦夥厙 policies, to join us in Chicago, you will be asked to confirm you have been against COVID-19 and provide proof of vaccination onsite (e.g. vax card or photo, app, etc.), or show proof of a negative test result taken within 48 hours of the event. Proof of vaccination and negative tests will be checked on-site at the registration desk. 蹤獲扦夥厙 also encourages you to wear a mask in the event space.
If you choose to show a negative test result, any or recognized form of COVID test is acceptable (e.g. PCR or antigen, lab or self-test). The time of the test should be within 48 hours of when evidence of the test result is presented for entry to the event. If using a self-test, please take a photo of the negative result with your name, date and time written on it (do not bring the actual at-home test kit). Retesting during the event is not required.
Welcome and Introduction
Brennan Davis, Chair of the TCR committee
Rigor, Relevance, and Inclusivity: Impact at JPP&M
Kelly Martin and Maura Scott, JPP&M editors
Plenary Session on Relational Engagements with Practitioner Partners
Collaborative Research to End Hunger
- Melissa G. Bublitz, University of Wisconsin Oshkosh
- Laura A. Peracchio, University of Wisconsin-Milwaukee
- Jonathan Hansen, Hunger Task Force
Buying and Payment Habits: Using Grocery Data for Financial Inclusion
- Jung Youn Lee, Northwestern University
- Joonhyuk Yang, University of Notre Dame
- Eric T. Anderson, Northwestern University
BrightSide Produce and the Importance of Partnerships when Addressing Food Access Challenges
- Iana A. Castro, San Diego State University
Coffee Break & Networking
Two Concurrent Sessions (select one)
Session 1: Theory and Method for Societal Impact
Towards a Neo-Animist Consumption Paradigm
- Eric Arnould, Aalto University School of Business
Best Practices for Social Movement Impact
- Gia Nardini, University of Denver
- Tracy Rank-Christman, University of Wisconsin-Milwaukee
- Melissa G. Bublitz, University of Wisconsin Oshkosh
- Samantha N. N. Cross, Iowa State University
- Laura A. Peracchio, University of Wisconsin-Milwaukee
Assisted Autoethnography as a Methodological Innovation for Impact
- Adam Collin Silva da Costa, Univerisdade Federal do Rio Grande do Sul
- Get繳lio Sangalli Reale, Ci礙ncia e Tecnologia do Rio Grande
- Rodrigo Castilhos, Skema Business School
Session 2: Collaborating Across Stakeholders on Research-Informed Interventions
Community Without Community? Crafting Inclusive Impact through Emancipatory Praxis
- Martina Hutton, Royal Holloway, University of London
- Sam Watts, Chair, Access to Good Food Network
Co-designing Social Impact Programs via the Behavioral Ecological Model: From Target Audience to Holistic Ecology
- Forrest Watson, Middle East Technical University
- Hafize elik, Bilkent University
Factors Impacting COVID-19 Vaccine Hesitancy and Acceptance
- Beatriz Pereira, Iowa State University
- Amy Greiner Fehl, Georgia Gwinett College
- Stacey R. Finkelstein, Stony Brook University
- Marta Caserotti, University of Padova
- Gabriela Jiga-Boy, Swansea University
Lunch and Impact Inspiration by Julie Ozanne
Lunch is sponsored by Colorado State Universitys Center for Marketing and Social Impact.
Plenary Session on Managing Long-Term Teams for Impact in Research, Education or Practice
Leveraging Diversity for Innovative Outcomes
- Samantha N.N. Cross, Iowa State University
- Charles Chi Cui, University of Westminster
- Catherine Demangeot, IESEG School of Management
- Cristina Galalae, University of Leicester
- Emma Johnson, University of Sheffield
- Shauna Kearney, Birmingham City University
- Eva Kipnis, University of Sheffield
- Tana Cristina Licsandru, Queen Mary University of London
- Tyrha Lindsey-Warren, Baylor University
- Carlo Mari, University of Molise
- Ver籀nica Mart穩n Ruiz, University of Massachusetts, Amherst
- Chris Pullig, Baylor University
- Lizette Vorster, Aarhus University
Journey into Subsistence Marketplaces and Marketplace Literacy: Lessons for Scholarship and Impact
- Madhu Viswanathan, Loyola Marymount University
- Xiuying Sophy Cai, Xiamen University and Southern Illinois University
- Ashley Goreczny, Iowa State University
- Arun Sreekumar, Indian Institute of Management
Elevating the Impact of Gender Research: A Multi-Stakeholder Case Illustration
- Linda Tuncay Zayer, Loyola University Chicago
- Catherine A. Coleman, Texas Christian University
Coffee Break & Networking
Impact Paper Workshop Sessions (select 1 breakout)
Breakout 1
Led by Chris Blocker and Martina Hutton
Protocol for Consumer Research to Marketing in Academics
- A.J. Otjen and Sarah Keller, Montana State University, Billings
Exploring Brand Inclusivity Through Advertisements Featuring Disabled Models
- Sphurti Sewak and Jayati Sinha, Florida International University
Breakout 2
Led by David Crockett and Linday Tuncay Zayer
Social Change via Relational Engagement: Redeeming Womens Power
- Ellen Campos Sousa, Gardner-Webb University
- Luciana Freire, Unichristus
- Jayati Sinha, Florida International University
- Severina Faustino Duarte, Community Stakeholder
Public Art, Collaborative Art: Transforming Communities
- Hilary Downey, Queens University Belfast
- John F. Sherry, University of Notre Dame
Breakout 3
Led by Laura Peracchio and Melissa Bublitz
How to Maintain Sustainable Food Consumption through Food Socialization in Multigenerational Families? A Life Course Perspective with Mixed Methods Study
- Zhewen Tang, Northumbria University
- Anil Mathur, Hofstra University
Improving Social Enterprises’ Financial Performance via the Right Funding Partner: Evidence from Global Microfinance
- Shenwei Huang, Zhejiang University
- Jonathan Z. Zhang, Colorado State University
Breakout Session 4
Led by Samantha Cross and Stacey Finkelstein
From the Inside Out: Exploring the Effect of Mindfulness-based Interventions on Social Media Usage Urge among Vulnerable Consumers
- Ellen Campos Sousa, Gardner-Webb University
- Tessa Garcia-Collart, University of Missouri-St Louis
- Nuket Serin, Bellarmine University
Introducing Compassion to Transformative Consumer Research
- Archana Mannem and Sujay Dutta, Wayne State University
Breakout Session 5
Led by Julie Ozanne and Akon Ekpo
Academic Activism
- Alexei Gloukhovtsev and Petra Paasonen, Aalto University
Impact Guild
- Mara Einstein, Queens College
Break for Personal Time
TCR Festival Reception
Sponsored by the University of Illinois Chicago Business School
Celebrate a day of impact with drinks, food, walk-up games like Giant Jenga, Lite Brite, Connect Four, and a special appearance by one of Chicagos most inspirational acts The Happiness Club! Using our ideas from the day, we will create a unique TCR butterfly installation to capture our dreams for TCRs future. Lets celebrate our impact!
We encourage people to enjoy Chicago cuisine together for dinner after the mixer.
301 East North Water Street
Chicago, IL 60611
Phone: (312) 464-1000
Room Rate:
$245.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 17.4%, but are subject to change).
or call (312) 464-1000 and use the reservations prompt or, toll-free (800) 325-3535, and reference 蹤獲扦夥厙 Summer Academic Conference.
Please reserve your overnight accommodations early as there are a limited number of 蹤獲扦夥厙 special rates available. The discount rate cut-off date is July 19, 2022.
Please know that any hotel room booked outside the 蹤獲扦夥厙 negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
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