AI-Powered Marketing Tools That Achieve Results
Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, youll learn how to use AI to research, plan, create, and measure your marketing.
By the end, youll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.
4 Weeks | Online | November 24-December 15, 2025
What to Expect
This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, youll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.
4 Live Sessions
Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on November 24, December 1, 8, and 15.
This session is sold out! Check out our next cohorts scheduled for February 2026 and June 2026.
Who Will Benefit?
Marketers who want to work more efficiently and intelligently using AI. Whether youre a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.
Key Takeaways
- Use AI tools for research, ideation and content production
- Build a complete marketing strategy with AI support
- Generate on-brand content (text, image, video, music)
- Collect and interpret data to report on performance
蹤獲扦夥厙 Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to 蹤獲扦夥厙 Journals, membership in networking communities and more.
Are you an ? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM簧儭 certification.
November 24, 2025
What AI can (and cant) do for marketers
ChatGPT, Claude, Perplexity: what each is good for
Prompting techniques for better results
Practical demos: writing, research, summarizing
Task: Use Perplexity/NotebookLM to research a marketing trend, summarise with ChatGPT
Please note that all Live Session classes are listed in Central Time Zone.
December 1, 2025
Use AI to define goals, audiences, and positioning
Audience personas, competitor analysis with AI
Brainstorm and define content pillars
Build your roadmap, media plan and content calendar
Task: Build your own strategy doc using an AI-assisted template
Please note that all Live Session classes are listed in Central Time Zone.
December 8, 2025
Write ads, social posts, emails using ChatGPT
Use Midjourney, ChatGPT, Runway for images and video
AI voice and music tools: ElevenLabs, Suno
Tools to stay on-brand: voice, tone, style prompts
Task: Create a multi-format post (text, image, video) using AI
Please note that all Live Session classes are listed in Central Time Zone.
December 15, 2025
Pulling platform data (social, web, email)
Using GPT to summarise and visualise data
Building reports with Sheets + AI
Reporting templates and automation options
Task: Build a one-page marketing report with AI assistance
Please note that all Live Session classes are listed in Central Time Zone.
Will Francis
Will is on a mission to help marketers raise their game. He spent most of his career helping the worlds most loved brands and talent grow through social and digital media. A former member of the MySpace team during its 2000s heyday, he later worked in major ad agencies before founding his digital agency Harkable in London. Since 2016 he has turned his focus to sharing years of experience through media and live appearances while delivering marketing lectures for the 蹤獲扦夥厙 (US), Digital Marketing Institute (Global), UCD (Ireland) and CIM (UK).
He hosts Ahead of the Game, the Digital Marketing Institutes marketing podcast, and is a published author of books about popular culture with Prestel (Penguin Random House). He lives in the Peak District in England with his co-author wife and two young sons.
Who should attend?
Marketers who want to work more efficiently and intelligently using AI. Whether youre a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.
Pre-Requisites
- Basic understanding of marketing strategy and campaigns
- Familiarity with Google Sheets/Excel
- Curiosity about AI (no technical background needed)
Will the live sessions be recorded?
Yes, the live sessions will be recorded and available for six months. However, we strongly encourage you to attend live to maximize your opportunity for peer collaboration.
Tools/Technologies Covered
| Writing & Research | ChatGPT, Claude, Perplexity, NotebookLM, Grok, Lex |
| Images & Video | Midjourney, ChatGPT, Runway, Reve, InVideo |
| Music & Audio | ElevenLabs, Suno, Udio |
| Data & Reporting | Google Sheets, ChatGPT, Claude, Rows |