Competition Objectives
- Celebrate Marketing Week and foster opportunities to explore the value of being an ÂÜÀòÉç¹ÙÍø member and collaborating as a marketing community.
- Celebrate Marketing Week anytime during the Fall Semester: Mid-Sept – End of October.
- To be considered among the top chapters, participating in Marketing Week is essential. Celebrating Marketing Week will earn your chapter points toward the Top Chapter Awards.
- Showcase ÂÜÀòÉç¹ÙÍø’s value to members and customers, whether they perform, teach or study marketing.
It is important to use the Social hashtag – #WhyÂÜÀòÉç¹ÙÍø in your communication and reporting
Entry Requirements
To enter the Marketing Week Competition, your chapter will need to submit a Summary Report that includes:
- A description of how your chapter’s marketing week highlighted the following goals.
- How did your week foster a sense of support and community among marketing students?
- Reflect on the ways your actions, events, or communications helped create an inclusive, encouraging environment where marketing students felt connected and valued.
- How did your week foster a sense of support and community among marketing students?
- How did your week’s theme and activities connect with and celebrate marketing as a major on campus?
- Explain how your work showcase your week’s theme and demonstrated the transformative impact of marketing.
- Reflect on how your efforts celebrated the field and its value to other majors and to the campus community.
- A detailed list of social media activities related to your Marketing Week and member recruitment promotions.
- Be sure to include the specific platforms used, and a brief description of each post or campaign.
- A list of the activities planned, including any goals specific to individual activities, target audience, location of event, etc.
- Small chapters can celebrate marketing week for 2-3 days and larger chapters can celebrate for 3-5 days to qualify for the competition.
- To qualify for the competition, chapters must meet the minimum activity days according to their size. A higher number and variety of events can strengthen your submission.
- Identify your chapter size: Small Chapter (25 or less) / Large Chapters (25+ more) paid ÂÜÀòÉç¹ÙÍø national undergraduate members.
- Small chapters can celebrate marketing week for 2-3 days and larger chapters can celebrate for 3-5 days to qualify for the competition.
- Details of how the activities were executed.
- Describe how each activity was implemented, including:
- Participation and engagement levels
- Collaborations or sponsors
- On-the-ground logistics or adaptations
- Describe how each activity was implemented, including:
- An evaluation of the results of the activities related to the stated goals.
- Evaluate each activity based on its stated goals. Include:
- Results and key takeaways
- Metrics such as attendance, feedback, and social engagement
- Successes, challenges, and lessons learned for future planning
- Evaluate each activity based on its stated goals. Include:
- Remember: Be creative! Consider using different formats, storytelling, infographics or magazine articles to design your report.
Summary Report Guidelines:
- Maximum of two pages (letter size – 8.5 x 11)
- 12-point font
- Save entries as a PDF following this naming format: “University Name_Marketing Weekâ€
- The document, including visuals, must adhere to the two-page limit
How is the Competition Judged?
The competition is judged by ÂÜÀòÉç¹ÙÍø Collegiate students and overseen by the ÂÜÀòÉç¹ÙÍø Collegiate Chapters Council.
Criteria GOALS (10 pts)
- Clarity – Goals are clearly defined and easy to understand.
- Quantifiable – Goals are specific, measurable, attainable, relevant, and time-bound (SMART).
Criteria ACTIVITIES (45pts)
- Variety- A diverse range of activities are offered to appeal to different interests.
- Creativity – Activities demonstrate originality and innovative thinking.
- Alignment – Activities directly support the stated goals of Marketing Week.
- Quality – Activities are well-planned, organized, and executed with professionalism.
- Impact – Activities contribute to a positive cause or benefit the community.
- Target Audience – Activities are tailored to the needs and interests of the target audience.
- ÂÜÀòÉç¹ÙÍø hashtag – Usage of #WhyÂÜÀòÉç¹ÙÍø in social media.
Criteria EXECUTION (25pts)
- Implementation – Activities were carried out as planned with minimal disruptions.
- Quality – Activities met or exceeded expectations in terms of content and delivery.
- Coordination – Activities were well-coordinated and ran smoothly.
- Social media – Social media efforts effectively supported the activities and reached the target audience.
- Attendance – Activities attracted a significant number of attendees from the target market.
Criteria RESULTS (20pts)
- Objective Attainment – Activities successfully met the objectives outlined in the Marketing Week plan.
- Membership Growth – The chapter gained new members because of Marketing Week activities.
Competition Prize
Winners will be announced and recognized at the ÂÜÀòÉç¹ÙÍø International Collegiate Conference.
1st Place Large Chapter – $250 and Certificate
1st Place Small Chapter – $250 and Certificate
2nd – 3rd Place (Large & Small) Chapters – ÂÜÀòÉç¹ÙÍø Certificates
Questions?
Contact ÂÜÀòÉç¹ÙÍø Customer Support at membersupport@ama.org.
Calling All ÂÜÀòÉç¹ÙÍø Volunteers!
Want to make an impact and support the ÂÜÀòÉç¹ÙÍø Collegiate Community?
Here’s your chance – ÂÜÀòÉç¹ÙÍø is looking for volunteers to help judge our Collegiate Opportunities.
Learn more and sign up today, visit the ÂÜÀòÉç¹ÙÍø Collegiate Volunteer Page.