Innovation Technology and Interactivity SIG Archives

Innovation, Technology and Interactivity SIG

The mission of the TechSIG is to promote professional interaction among academics and professionals who share an interest in marketing high technology products and innovations, and the application of technology in marketing.

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Article

Call for Papers | Journal of International Marketing: Digital Platforms and Ecosystems in International Marketing
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The Dangers of Misaligned Product Co-development Contracts��And How They Can Derail Innovation in High-Tech Firms
Article

Call for Papers | Journal of Interactive Marketing: Advancing Interactive Marketing Through Cross-Disciplinary Approaches
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Call for Papers | Journal of Interactive Marketing: Intelligent Automation and Artificial Intelligence in Marketing
Article

Mastering the Subtleties: A New Tool to Analyze Text for Nonverbal Cues
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How Smartphones Reshape Consumer Purchasing [Mobile Influence]

腿栓芙郊利

Call for Papers | Journal of International Marketing: Digital Platforms and Ecosystems in International Marketing

The Dangers of Misaligned Product Co-development Contracts��And How They Can Derail Innovation in High-Tech Firms

Call for Papers | Journal of Interactive Marketing: Advancing Interactive Marketing Through Cross-Disciplinary Approaches

Call for Papers | Journal of Interactive Marketing: Intelligent Automation and Artificial Intelligence in Marketing

Mastering the Subtleties: A New Tool to Analyze Text for Nonverbal Cues

How Smartphones Reshape Consumer Purchasing [Mobile Influence]