Marketing Research SIG Archives

Marketing Research SIG

The Marketing Research SIG serves members who have a special interest in the academic study of the field of marketing research. We welcome any �� member with teaching and/or research responsibilities in marketing research, or just an interest in marketing research to join us.

Press Release

Press Release from the Journal of Marketing: Automated Text Analysis: The Next Frontier of Marketing Innovation
Article

Jagdish Sheth the Accidental Marketer; Sheth Explains Rule of Three and How Small Firms Can Compete
Article

2019 William F. O’Dell Award
Article

Ascarza’s “Retention Futility: Targeting High-Risk Customers Might be Ineffective,” Wins 2018 Award
Article

Understanding the Effects of Paywalls: A Must-Read Study
Article

With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

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Press Release from the Journal of Marketing: Automated Text Analysis: The Next Frontier of Marketing Innovation

Jagdish Sheth the Accidental Marketer; Sheth Explains Rule of Three and How Small Firms Can Compete

2019 William F. O’Dell Award

Ascarza’s “Retention Futility: Targeting High-Risk Customers Might be Ineffective,” Wins 2018 Award

Understanding the Effects of Paywalls: A Must-Read Study

With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

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