Manjit S. Yadav and Paul A. Pavlou’s article “” Published in the January 2014 Issue of the Journal of Marketing received the 2019 Sheth Foundation/Journal of Marketing Award.
The Sheth Foundation/Journal of Marketing Award honors the article published in the Journal of Marketing that has made the most significant long-term contributions to the field five years after its publication.
Finalists were selected by JM’s AEs, ERB, and Advisory Board. The winning article was selected by a committee comprised of Coeditors and Advisory Board members.
This year’s winner is a conceptual paper that offers a theoretically rigorous, forward-looking framework to help scholars understand the long-term trajectory of computer-mediated environments (CMEs).
The article demonstrate that the emerging, multi-faceted literature in this domain has a parsimonious underlying structure involving four key interactions within CMEs: firm-consumer interactions, consumer-firm interactions, consumer-consumer interactions, and firm-firm interactions. The framework not only organizes the literature, but also identifies important gaps and promising theory development opportunities.
Sheth/JM Award Finalists
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Goutam Challagalla, Brian R. Murtha, and Bernard Jaworski
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Amber M. Epp, Hope Jensen Schau, and Linda L. Price
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Hyoryung Nam and P.K. Kannan
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Hans Risselada, Peter C. Verhoef, and Tammo H.A. Bijmolt
Matt Weingarden, Vice President, Communities & Journals, leads the diverse team that supports the ÂÜÀòÉç¹ÙÍø’s network of community leaders from its three broad communities and four scholarly journals.