If sales is ignoring your account lists and your campaign ROI is hard to defend, the problem is not your strategy. It is the data underneath it. We will show you exactly how buyer intent signals transform ABM from a targeting exercise into a revenue engine, covering everything from account selection to activation timing to messaging that meets buyers where they are. 

Walk away with:

• A framework for replacing static firmographic lists with intent-backed account selection 
• Clear triggers for knowing when to activate campaigns, escalate to sales, or pull back spend
• Messaging strategies built around the specific topics your target accounts are consuming right now 
• A data foundation that makes ABM pipeline attribution defensible in any budget review 
• A concrete approach to rebuilding sales confidence in marketing-sourced account lists

This webinar airs at 12 PM and will be available on-demand for six months after airing.

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Training Backed By Research

��������� training is unique because of its data-backed approach. The ��������� Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

Are you an ��������� Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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This guide is built for marketers who need events and experience to perform like a true marketing channel not just a line item. Inside, you’ll learn how leading brands define experiential marketing, choose the right formats, and design “money-can’t-buy” moments that create emotional connection and long-term loyalty. Get practical ideas for leveraging AI, RFID, and data to personalize experiences at scale, measure behavior across touchpoints, and connect those insights back to the pipeline and revenue.

The post Experiential Marketing Playbook for Modern B2B Marketers appeared first on ���������.

In the latest edition, you can compare the strengths of digital asset management platforms like Brandfolder, Bynder, Canto, and MediaValet. These strengths are in the areas that matter most to customers — including ease of use, support, video capabilities, brand management, and ROI.

This peer-powered report reveals the DAM platforms rated as Market Leaders by G2. If you’re evaluating digital asset management platforms, this is the insider insight you need before making a move. Market Leader is the top level in the ranking system. Products in the Market Leader level are rated highly by G2 users and have considerable market presence. Not all DAMs are created equal. Read the report to learn what to look for in a DAM platform.  

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The rules of marketing are changing. AI-driven zero-click searches, fragmented touchpoints, and shrinking ROI are redefining how CMOs plan for growth. The 2026 CMO Growth Playbook, created by Flowcode featuring research from Gartner and Harris Poll delivers the insights you need to turn disruption into opportunity in the Experience Economy. 



Inside, you’ll discover:  

• The 3 biggest challenges facing CMOs in 2026 and how to solve them
• Why 81% of growth will be won in the Experience Economy, not digital clicks
• Proven strategies to unify customer identity, capture first-party data, and build memorable brand moments that drive measureable ROI

This playbook is your strategic guide to navigating one of the most disruptive years in marketing. If you’re ready to move from flat performance to breakthrough growth, download your copy today. 

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