Generative AI Archives /topics/generative-ai/ The Essential Community for Marketers Thu, 26 Feb 2026 19:41:46 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 /wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Generative AI Archives /topics/generative-ai/ 32 32 158097978 Artificial Intelligence (AI) for Marketing Professionals /on-demand/artificial-intelligence-ai-for-marketing-professionals/ Wed, 10 Dec 2025 16:22:00 +0000 /?post_type=ama_courses&p=160411 Course Overview Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Marketing professionals will learn the impact of […]

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  • Artificial Intelligence (AI) for Marketing Professionals

    This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

    Beginner | 3 Hours

    $149 for non-members | $99 for members

    enroll

Course Overview

Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.

Skill Level: Beginner

What You’ll Learn

  • Define the phases of artificial intelligence (AI) and its categories
  • Differentiate between supervised learning, unsupervised learning, and reinforcement learning
  • Describe the current benefits and limitations of AI technologies used in the marketing field
  • Identify marketing applications of machine learning, deep learning, and generative AI
  • Explain how AI supports content marketing, search engine optimization, and persona development
  • Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts
  • Explain the risks and challenges of utilizing AI marketing tools
  • Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences
  • Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues

You will gain access to this course for 90 days from purchase date.

Enroll Now

Artificial Intelligence (AI) for Marketing Professionals

Non-Member

$149.00

Member

$99.00

Are you an ? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

ÂÜÀòÉç¹ÙÍøt Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.

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]]> 160411 Combating AI-Generated Hoaxes: Media Workflows for 2026 /2026/02/02/combating-ai-generated-hoaxes-media-workflows-for-2026/ Mon, 02 Feb 2026 18:45:05 +0000 /?p=221029 As AI-generated hoaxes become indistinguishable from reality, discover the essential detection tools and workflows needed to safeguard your institutional integrity. In 2026, the publishing and media industries have reached a critical threshold where human-created and AI-generated content coexist on nearly every platform. While generative AI offers powerful opportunities for efficiency, it also introduces unprecedented risks, […]

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]]> As AI-generated hoaxes become indistinguishable from reality, discover the essential detection tools and workflows needed to safeguard your institutional integrity.

In 2026, the publishing and media industries have reached a critical threshold where human-created and AI-generated content coexist on nearly every platform. While generative AI offers powerful opportunities for efficiency, it also introduces unprecedented risks, from sophisticated deepfake hoaxes to the legal ramifications of AI-driven plagiarism. Today, editorial teams are under immense pressure to maintain integrity as audience trust reaches an all-time low.

This new guide by provides a strategic framework for media and publishing organizations to implement a zero-trust editorial workflow. It explores how leading companies are moving beyond manual oversight to integrate automated AI detection, ensuring that every piece of content—whether text, image, or video—is verified as authentic before it ever reaches the public.

Download now to learn:

  • How to implement a robust compliance framework for all submissions
  • The five essential steps of a modern, AI-resistant editorial workflow
  • Best practices for detecting AI-generated plagiarism in text, images, and video
  • Strategies for maintaining transparency and rebuilding audience trust in 2026

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