Copywriting Archives

Digital Marketing Copywriting – July 2026

Francesca Sieloff — Fri, 20 Feb 2026 15:39:23 +0000

Create Impactful Messaging

Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and email.

You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.

What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Thursday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on July 22, August 5, August 19, and September 2.

Join as a group or team and save!
Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Who Should Attend?

This intermediate-level training is tailored for learners with some copywriting experience. If you want to go deeper into copywriting principles to sharpen your skills and write more effectively, this training is for you!

Key Takeaways

Understand the content marketing funnel and the role customer awareness plays in copywriting.
Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.
Create a brand voice and personality.
Write effective website copy for home pages, products and services and micro-copy.
Develop impactful email copy considering subject lines, body copy and using A/B testing.
Write effective long-form copy in the form of articles or blogs.
Create social media copy for newsfeeds, video and stories that drive people to action.
Understand the implications of accessibility in copywriting.

Show your achievement!

When you finish this program, you’ll get a digital badge and certificate to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Learn more about ��’s digital badging.

Are you an ? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The Value of �� Membership

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to �� Journals, membership in networking communities and more.

join & SAVE

The post Digital Marketing Copywriting – July 2026 appeared first on ��.

Digital Marketing Copywriting – March 2026

Francesca Sieloff — Mon, 08 Sep 2025 17:22:24 +0000

Create Impactful Messaging

Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.

What to Expect

Weekly Assignments

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on March 18, April 1, April 15 and April 29.

Join as a group or team and save!
Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Can’t make this session? No problem!
Check out the upcoming May 2026 Cohort

Who Should Attend?

Key Takeaways

Understand the content marketing funnel and the role customer awareness plays in copywriting.
Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.
Create a brand voice and personality.
Write effective website copy for home pages, products and services and micro-copy.
Develop impactful email copy considering subject lines, body copy and using A/B testing.
Write effective long-form copy in the form of articles or blogs.
Create social media copy for newsfeeds, video and stories that drive people to action.
Understand the implications of accessibility in copywriting.

Show your achievement!

Are you an ? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The Value of �� Membership

join & SAVE

The post Digital Marketing Copywriting – March 2026 appeared first on ��.

Digital Marketing Copywriting – May 2026

Francesca Sieloff — Fri, 05 Sep 2025 20:50:41 +0000

Create Impactful Messaging

Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.

What to Expect

Weekly Assignments

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on May 7, May 21, June 4, and June 18.

Join as a group or team and save!
Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Who Should Attend?

Key Takeaways

Understand the content marketing funnel and the role customer awareness plays in copywriting.
Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.
Create a brand voice and personality.
Write effective website copy for home pages, products and services and micro-copy.
Develop impactful email copy considering subject lines, body copy and using A/B testing.
Write effective long-form copy in the form of articles or blogs.
Create social media copy for newsfeeds, video and stories that drive people to action.
Understand the implications of accessibility in copywriting.

Show your achievement!

Are you an ? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The Value of �� Membership

join & SAVE

The post Digital Marketing Copywriting – May 2026 appeared first on ��.

Certificate in Copyediting

Francesca Sieloff — Tue, 20 Aug 2024 18:57:51 +0000

Certificate in Copyediting

Hone your creative problem solving, attention, and editing skills to become an effective copywriter and editor.

Hosted by MindEdge

Certificate Program | 3 Courses | 13 Hours

$209

You will leave ama.org to make this purchase.

Course Overview

Editors work collaboratively with writers and publishers to produce clear, engaging content that resonates with the right audience. Such work requires creative problem solving, a thorough understanding of English grammar, and an eye for detail. In this certificate program, you’ll learn how to hone these skills to become an effective editor.

Each course in this certificate program features in-depth lessons on key topics, as well as interactive games and exercises, which provide hands-on practice to help you deepen your knowledge and gain confidence. Learn from experts in the field of editing and see how a passion for precision can translate into a rewarding career.

Skill level: Beginner

Learning Format

This self-paced certificate program features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Courses Included in This Certificate

Writing is central to our personal and professional lives. Errors in writing can derail a job application, miscommunicate a plan, and confuse our audience in many ways. This course will guide you through the writing process, from brainstorming the content to polishing the final draft. Along the way, you’ll be given tips for how to speed up the writing process and ensure that you send out error-free writing. Topics include time management, structure, crafting complex and clear sentences, and troubleshooting common grammar errors.

A great editor is like a great mechanic. They look at a piece of writing the same way a mechanic looks at a car: they assess the current state, see if it has any issues, and tune it up so it’s good to go. As you can imagine, there is no lack of metaphor to describe the task of editing. This course will help you discern between metaphor and fact to discover the truth of editing. You will learn the foundational principles of copyediting, the golden rules of proofreading, and what professional editors actually do and how you can do it, too.

This course, a staple for anyone who is interested in copy editing, will ensure you have a detailed understanding of word categories, punctuation, and sentence construction. The course will guide you through the eight parts of speech; simple, compound, complex, and compound-complex sentences; ten punctuation marks; and the rules for capitalization. Through real-world exercises, you’ll be able to categorize words and phrases, build different types of sentences, and correct common syntax and punctuation errors.

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Are you an ? This training is worth 13 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

��t Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

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The post Certificate in Copyediting appeared first on ��.

Digital Marketing Copywriting – January 2026

Francesca Sieloff — Fri, 05 Sep 2025 20:04:37 +0000

Create Impactful Messaging

Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.

What to Expect

Weekly Assignments

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on January 13, January 27, February 10, and February 24.

Join as a group or team and save!
Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Can’t make this session? No problem!
Sign up for either the upcoming March or May 2026 Cohort

The Value of �� Membership

join & SAVE

Who Should Attend?

Key Takeaways

Understand the content marketing funnel and the role customer awareness plays in copywriting.
Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.
Create a brand voice and personality.
Write effective website copy for home pages, products and services and micro-copy.
Develop impactful email copy considering subject lines, body copy and using A/B testing.
Write effective long-form copy in the form of articles or blogs.
Create social media copy for newsfeeds, video and stories that drive people to action.
Understand the implications of accessibility in copywriting.

Prove your new skills! When you finish this program, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Are you an ? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Digital Marketing Copywriting – January 2026 appeared first on ��.

Digital Marketing Copywriting – September 2025

Francesca Sieloff — Thu, 10 Apr 2025 21:24:15 +0000

Create Impactful Messaging

Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.

What to Expect

Weekly Assignments

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on Sept 24, Oct 8, Oct 22 and Nov 5.

Join as a group or team!
Get 10% off pricing by purchasing 3 or more tickets. Users will be assigned once the purchase is complete.

Can’t make this session? No problem!
Check out our upcoming January , March or May 2026 cohorts

Who Should Attend?

Key Takeaways

Understand the content marketing funnel and the role customer awareness plays in copywriting.
Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.
Create a brand voice and personality.
Write effective website copy for home pages, products and services and micro-copy.
Develop impactful email copy considering subject lines, body copy and using A/B testing.
Write effective long-form copy in the form of articles or blogs.
Create social media copy for newsfeeds, video and stories that drive people to action.
Understand the implications of accessibility in copywriting.

Prove your new skills! When you finish this program, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

�� Members Get the Best Pricing

join & SAVE

Are you an ? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Digital Marketing Copywriting – September 2025 appeared first on ��.

Increase Your Website Traffic 5x Using a Simple SEO Tactic for Copywriters

Will Francis — Fri, 26 May 2023 21:05:13 +0000

You probably already know that there’s a Google algorithm, governing how the world’s leading search engine returns its results. It’s the search giant’s secret sauce, locked in a black box. But did you know that the decisions made about what appears on those SERPs (search engine results pages) are partly made by a series of sub-algorithms that have been added over the years?

RankBrain, introduced in 2015, is a key component of Google’s search engine. It uses machine learning, a form of artificial intelligence, to interpret search queries, understand context, and deliver highly relevant search results. RankBrain excels at deciphering the millions of diverse, complex searches made each day, many of which Google’s system has never encountered before.

Its role in Google Search is substantial, acting as the silent gatekeeper of the internet’s vast repository of information. If we can get it to refine and re-order those search results in our favor, the traffic gains could be huge.

In (below), we can see what a massive difference each position makes in terms of click-through rate, and therefore traffic. Going from the 7th spot to the 2nd represents over 5x the traffic!

Google Search Feature	CTR
Ad Position 1	2.1%
Ad Position 2	1.4%
Ad Position 3	1.3%
Ad Position 4	1.2%
Search Position 1	39.8%*
Search Position 2	18.7%
Search Position 3	10.2%
Search Position 4	7.4%
Search Position 5	5.1%
Search Position 6	4.5%
Search Position 7	3.4%
Search Position 8	2.6%
Search Position 9	2.4%
Search Position 10 (if present)	2.2%

* If snippet, then 42.9%
If snippet, then 27.4%

So how do we make those apparently small improvements that yield such massive gains? Well there are two key metrics that RankBrain rewards, and they both stem from the reason RankBrain was created in the first place – to give searchers the most useful content.

CTR
Dwell Time

Event

�� Digital Marketing Copywriting – June (Sold Out!)

Create Impactful Messaging Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.

Improving Click-Through Rate (CTR)

CTR is a key metric in SEO. It measures the number of clicks advertisers receive on their ads per number of impressions. Achieving a high CTR is a goal for any digital marketing strategy because it directly affects your Quality Score, influencing how much you pay every time someone clicks your Google Ad. Here are some practical steps to improve CTR:

1. Optimize Title Tags: Title tags should be relevant, compelling, and include your target keyword where possible. Adding emotional triggers can also increase CTR.

2. Use Numbers and Brackets in Titles: According to a study by HubSpot and Outbrain, headlines with numbers and brackets outperform those without by 33%.

3. Optimize Meta Descriptions: While meta descriptions don’t directly impact SEO rankings, they can boost your CTR. Make sure your meta description clearly explains why someone should click on your result, includes your target keyword, and uses other search intent trigger words to help it stand out.

Boosting Dwell Time

Dwell time is the amount of time a user spends on your page after clicking on your listing on the SERP. The longer the dwell time, the better, as it signals to Google that users find your content valuable. Here are some strategies to increase dwell time:

1. Create Engaging, Above-The-Fold Content: The first piece of content users see when they visit your website is crucial. Make sure it’s engaging and relevant to the user’s search query.

2. Write Compelling Introductions: Good introductions hook the reader and tell them exactly what they’re about to get. This goes back to search intent.

3. Cover the Topic Thoroughly: Ensure your content provides a comprehensive answer to the user’s query. Leaving no missing pieces increases the likelihood that users will stay on your page longer.

4. Add a Personal Touch: Sharing personal experiences or insights can help build trust with your audience and make your content more engaging.

5. Make Your Text Easy to Read: Break up your content with bullet points, headings, bold text, and images to make it easy on the eyes.

Deploying the ‘Striking Distance Strategy’

To start, pinpoint the pages on your website that are within the ‘striking distance’ of ranking higher in search results. These are the pages that are close to securing a prominent position but require some optimization. By identifying these pages, you can focus your efforts on maximizing their potential and increasing their visibility.

To find these candidate pages:

Log in to
Head to the Performance section
Sort by impressions to see the biggest queries you rank for
Look for queries where you rank between 8th and 20th place
Search those queries to see how you look on those SERPs

Make a spreadsheet to capture the important information like so:

Page URL	Query	Impressions	Clicks	CTR	Position	Meta Title	Meta Description	Dwell Time Improvement Ideas
	what are marketing KPIs	5,432	321	5.9%	12	Marketing KPIs Examples: Your Guide to Measuring Success	Get help choosing your marketing goals with these marketing KPIs examples and guide, with a full breakdown of KPIs per channel.	Add KPI explainer videoDownloadable KPI tracker template for Excel?More real-world examples

Now, your to-do list is:

Improve the meta title and description to be more clickable by humans. Yes, it should include your focus keyword, but ultimately the goal is to win the click.
Improve the article, making it more in-depth and offering a more comprehensive resource to the reader, as explained in the Dwell Time section above.
Check in on Search Console in two weeks to see if there is a difference in CTR – remember to change the date range for the data to compare before the change against the two weeks since your improvements.
Look in Google Analytics, and compare the ‘Average Engagement Time’ metric (formerly ‘Avg. Time on Page’ pre-GA4) for your page before and after you improve the content.

Remember, the golden rule today is that what the algorithm rewards is that which is better for human users. This applies across all platforms with an algorithm. Don’t look for hacks and tricks, just make it better for real people.

Tracking and Analyzing Results

To gauge the effectiveness of your SEO efforts, it’s essential to track and analyze the results. Utilize tools like Google Analytics to monitor website traffic, user behavior, and conversions. Identify patterns and trends, and adjust your strategies accordingly. By regularly analyzing data, you can make data-driven decisions to optimize your website’s performance continually.

Scaling the ‘Striking Distance’ Strategy

Once you have successfully optimized the pages within the ‘striking distance,’ expand your efforts to other relevant pages on your website. By employing the same tactics and strategies, you can scale up your SEO success and increase website traffic across multiple pages. Consistency and persistence are key to achieving long-term results.

Conclusion

The Striking Distanced Strategy is a powerful method for improving your site’s CTR and dwell time, leading to higher search rankings. By understanding Google’s RankBrain algorithm and implementing the strategies outlined in this article, you can significantly enhance your SEO efforts.

Remember, SEO is not a one-time task but an ongoing process. Regularly monitor your site’s performance, stay updated with the latest algorithm changes, and continuously optimize your content. With time and effort, you’ll see your site climb the search rankings, leading to increased visibility and user engagement.

Event

�� Digital Marketing Copywriting – June (Sold Out!)

Will Francis is a who upskills thousands of marketers every year through courses he runs at the ��, Chartered Institute of Marketing (UK), University College Dublin and more. As host of the Digital Marketing Institute’s , and a regular contributor in the media to share his expertise, he brings marketing and tech insights to an even wider audience.

A former member of the MySpace team during its 2000s heyday, he later worked in major ad agencies before founding his own digital agency in London, delivering campaigns and content for some of the world’s most loved brands. Aside from being busy training others, he for an imprint of Penguin Random House about popular culture.

Copywriting Archives

Digital Marketing Copywriting – July 2026

Create Impactful Messaging

What to Expect

Weekly Assignments

4 Live Classes

Select your quantity below to register

Who Should Attend?

Key Takeaways

Show your achievement!

The Value of ��������� Membership

Digital Marketing Copywriting – March 2026

Create Impactful Messaging

What to Expect

Weekly Assignments

4 Live Classes

Select your quantity below to register

Who Should Attend?

Key Takeaways

Show your achievement!

The Value of ��������� Membership

Digital Marketing Copywriting – May 2026

Create Impactful Messaging

What to Expect

Weekly Assignments

4 Live Classes

Select your quantity below to register

Who Should Attend?

Key Takeaways

Show your achievement!

The Value of ��������� Membership

Certificate in Copyediting

Certificate in Copyediting

Course Overview

Learning Format

Courses Included in This Certificate

���������t Our Learning Partner

Other Learners Also Took

Effective Business Writing

Content Marketing

Content Marketing Certification

Digital Marketing Copywriting – January 2026

Create Impactful Messaging

What to Expect

Weekly Assignments

4 Live Classes

Select your quantity below to register

The Value of ��������� Membership

Who Should Attend?

Key Takeaways

Digital Marketing Copywriting – September 2025

Create Impactful Messaging

What to Expect

Weekly Assignments

4 Live Classes

Select your quantity below to register

Who Should Attend?

Key Takeaways

��������� Members Get the Best Pricing

Increase Your Website Traffic 5x Using a Simple SEO Tactic for Copywriters

��������� Digital Marketing Copywriting – June (Sold Out!)

Improving Click-Through Rate (CTR)

Boosting Dwell Time

Deploying the ‘Striking Distance Strategy’

Remember, the golden rule today is that what the algorithm rewards is that which is better for human users. This applies across all platforms with an algorithm. Don’t look for hacks and tricks, just make it better for real people.

Tracking and Analyzing Results

Scaling the ‘Striking Distance’ Strategy

Conclusion

��������� Digital Marketing Copywriting – June (Sold Out!)

The Value of �� Membership

The Value of �� Membership

The Value of �� Membership

��t Our Learning Partner

The Value of �� Membership

�� Members Get the Best Pricing

�� Digital Marketing Copywriting – June (Sold Out!)

�� Digital Marketing Copywriting – June (Sold Out!)