Brand Management Archives /topics/brand-management/ The Essential Community for Marketers Mon, 06 Apr 2026 18:29:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Brand Management Archives /topics/brand-management/ 32 32 158097978 How to Write a Winning Brand Positioning Statement /events/virtual-training/how-to-write-a-winning-brand-positioning-statement/ Mon, 06 Apr 2026 18:22:39 +0000 /?post_type=ama_event&p=232155 Positioning to Win Hearts and Minds Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps, and communication campaigns enable the brand to operate on an annual basis, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong, central brand positioning that guides […]

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Positioning to Win Hearts and Minds

Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps, and communication campaigns enable the brand to operate on an annual basis, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong, central brand positioning that guides overall equity-building over time, brand-building efforts quickly become splintered, ineffective, and at their worst can even erode a brand’s equity.

In this session, you will hone the skills needed to write a clear and effective brand positioning statement that enables breakthrough media communications, sets your brand up for effective long-term strategy and innovation, and helps win the competitive battle in the minds of customers.

Even if you already have a positioning statement, this session will refresh your writing skills and also give you new tools to assess and improve your existing statement. If you are in an agency role, you will not only learn frameworks to use in your agency, but you’ll also learn key language and concepts you can use to work better with your clients.

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Online | August 4, 2026 | 10:00 a.m. – 1:00 p.m. (Central Time)

Key Takeaways

  • Key brand strategy definition, documents and the role of positioning
  • How to define your target audience
  • What to look for when assessing the competition
  • How to write key positioning components including benefits and support points
  • Recommended framework for positioning that the best brands use
  • Criteria for evaluating and improving your positioning statement

Select your quantity below to register

How to Write a Winning Brand Positioning Statement (Aug 2026)

Non-Member

$400.00

Member

$225.00

Qty

Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR Academic or Professional Membership ($199 value).

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

Are you an Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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]]> 232155 Brand Management Essentials (Spring Cohort) /events/bootcamp/brand-management-essentials-spring-cohort/ Tue, 21 Oct 2025 14:15:20 +0000 /?post_type=ama_event&p=209348 Take Your Brand Management To The Next Level The term brand management can mean different things to different people. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency partners. This small-group, online training will teach you exactly what brand […]

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Take Your Brand Management To The Next Level

The term brand management can mean different things to different people. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency partners.

This small-group, online training will teach you exactly what brand management is and how the best brand managers think about their businesses, prioritize projects and grow their careers.

You’ll learn core frameworks and project prioritization methods, how to best collaborate with cross-functional partners, key areas to develop a career in brand management, and how brands analyze and judge the financial performance/ROI of key initiatives.

Online | 6 Weeks | March 19-April 30, 2026

Select your quantity to register

Brand Management Essentials (March 2026)

Registration is closed

Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Wednesday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on March 19, April 2, 16, and 30.

Prove your new skills! When you finish this program, you’ll get a digital badge to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Who Will Benefit?

This intermediate-level training is designed for:

  • Brand and marketing managers tasked with creating and executing brand strategies and projects (“client-side”)
  • Agencies, consultants and freelancers who work for/collaborate with brand management clients and want to become better strategic partners
  • Small business owners who want insight into how brand leaders manage larger brands

Key Takeaways

  • Understand the strategic planning process most brands follow
  • Learn the four primary ways that brands can grow
  • Discover insight into the brand manager role and key responsibilities
  • Learn major focus areas for career development in brand management
  • Identify key cross-functional partnerships that brand managers must create
  • Learn the positioning concept and framework that big brand managers use
  • Understand key criteria for positioning success (evaluation and improvement)
  • Discover brand manager financial responsibilities
  • Review profit and loss (P&L) breakdown—what it is and how brands make money
  • Learn pricing strategy considerations and implications
  • Receive product cost model examples
  • Learn how brand managers judge and measure advertising value

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Are you an ? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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]]> 209348 Close the Trust Gap: Tactics for Brand Credibility /events/virtual-training/close-the-trust-gap-tactics-for-brand-credibility/ Mon, 13 Oct 2025 17:46:09 +0000 /?post_type=ama_event&p=208536 Building Brand Credibility: From Positioning to Proof Consumer trust in marketing and information channels has eroded significantly, making brand credibility essential for long-term sustainability. This session will explore why establishing your brand as a credible authority should be a top priority and how it directly impacts your ability to connect with audiences and drive meaningful […]

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Building Brand Credibility: From Positioning to Proof

Consumer trust in marketing and information channels has eroded significantly, making brand credibility essential for long-term sustainability. This session will explore why establishing your brand as a credible authority should be a top priority and how it directly impacts your ability to connect with audiences and drive meaningful business results.

Learn how to solidify core elements of brand position and messaging, as well as understand AI’s growing influence on how consumers evaluate credibility. Join this session to gain practical strategies for optimizing your brand’s presence in AI-generated results and responses, through both online and offline tactics.

Online Training | February 3, 2026 | 10:00 a.m. – Noon CT

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Who Should Attend?

Heads/Directors of Content or SEO, Brand/Comms Leads, PR/Media Relations Managers, Product Marketing Managers, Founders at growth-stage companies. Recommended Intermediate–Advanced (3–15+ years) experience as well as cross-functional marketers who influence brand messaging, content, and distribution.

Key Takeaways

  • Understand the Current Trust Landscape: Why Is Credibility Even More Critical Now?
  • Revisit Brand Foundations: Is the Brand Message Strong Enough?
  • Leverage On-Site and Off-Site Credibility Signals
  • Reveal the Impact of AI on Perception and Discovery

Enter your quantity below to register

Close the Trust Gap: Tactics for Brand Credibility (Feb 2026)

Registration is closed

Join as a group or team. Save 10% when purchasing 3 or more tickets.
Users will be assigned once the purchase is complete.

Are you an Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

The post Close the Trust Gap: Tactics for Brand Credibility appeared first on .

]]> 208536 How to Be A Brand That Breaks Through /events/virtual-training/how-to-be-a-brand-that-breaks-through/ Thu, 21 Aug 2025 20:53:23 +0000 /?post_type=ama_event&p=203746 The B.R.A.V.E. Mindset of the World’s Strongest Brands What’s the difference between brands that simply survive and those that transcend? It’s not the product, the tech stack, or the latest growth hack—it’s a mindset. In this workshop, 3x founder and 20-year brand-builder, Lindsay Tjepkema, explores the mindset shared by the world’s most legendary brands and […]

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The B.R.A.V.E. Mindset of the World’s Strongest Brands

What’s the difference between brands that simply survive and those that transcend? It’s not the product, the tech stack, or the latest growth hack—it’s a mindset.

In this workshop, 3x founder and 20-year brand-builder, Lindsay Tjepkema, explores the mindset shared by the world’s most legendary brands and her Thinking B.R.A.V.E. method that will help you take your brand to that next level.

Online | October 21, 2025 | 10:00 AM-12:00 PM Central Time

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Key Takeaways

  • Understand how iconic brands like Salesforce, Apple, and HubSpot break barriers and build bridges, not by following others’ playbooks but by creating their own.
  • Learn to use the five pillars of Lindsay’s B.R.A.V.E. mindset—Brand, Relationships, Audacity, Values, and Energy—to approach every challenge and opportunity like a legend.
  • Gain a new perspective and a practical rubric for evaluating decisions, as well as the inspiration to fuel your brand’s growth with audacity, creativity, and human connection.

Select your quantity below to register

How to Be A Brand That Breaks Through (October 2025)

Non-Member

$179.00

Member

$129.00

Qty

Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Are you a current College Student or Collegiate Member? Register here.

How to Be A Brand That Breaks Through – Collegiate (October 2025)

Price

$49.00

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Are you an ? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

The post How to Be A Brand That Breaks Through appeared first on .

]]> 203746 Brand Management Essentials (Fall Cohort) /events/bootcamp/brand-management-essentials-fall-cohort/ Fri, 23 May 2025 18:24:35 +0000 /?post_type=ama_event&p=195563 Take Your Brand Management To The Next Level The term brand management can mean different things to different people. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency partners. This small-group, online training will teach you exactly what brand […]

The post Brand Management Essentials (Fall Cohort) appeared first on .

]]>

Take Your Brand Management To The Next Level

The term brand management can mean different things to different people. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency partners.

This small-group, online training will teach you exactly what brand management is and how the best brand managers think about their businesses, prioritize projects and grow their careers. You’ll learn core frameworks and project prioritization methods, how to best collaborate with cross-functional partners, key areas to develop a career in brand management, and how brands analyze and judge the financial performance/ROI of key initiatives.

Online | 6 Weeks | September 18 – October 30

Select your quantity to register

Brand Management Essentials (Sept 2025)

Registration is closed

Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Wednesday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on September 18, October 2, October 16, and October 30.

Prove your new skills! When you finish this program, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Who Will Benefit?

This intermediate-level training is designed for:

  • Brand and marketing managers tasked with creating and executing brand strategies and projects (“client-side”)
  • Agencies, consultants and freelancers who work for/collaborate with brand management clients and want to become better strategic partners
  • Small business owners who want insight into how brand leaders manage larger brands

Key Takeaways

  • Understand the strategic planning process most brands follow
  • Learn the four primary ways that brands can grow
  • Discover insight into the brand manager role and key responsibilities
  • Learn major focus areas for career development in brand management
  • Identify key cross-functional partnerships that brand managers must create
  • Learn the positioning concept and framework that big brand managers use
  • Understand key criteria for positioning success (evaluation and improvement)
  • Discover brand manager financial responsibilities
  • Review profit and loss (P&L) breakdown—what it is and how brands make money
  • Learn pricing strategy considerations and implications
  • Receive product cost model examples
  • Learn how brand managers judge and measure advertising value

Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.

Join & SAVE

Are you an ? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Brand Management Essentials (Fall Cohort) appeared first on .

]]> 195563 The 2025 G2 DAM Vendor Report /2026/01/28/the-2025-g2-dam-vendor-report/ Wed, 28 Jan 2026 20:39:31 +0000 /?p=220481 If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report. In the latest edition, you can compare the strengths of digital asset management platforms like Brandfolder, Bynder, Canto, and MediaValet. These strengths are in the areas that matter […]

The post The 2025 G2 DAM Vendor Report appeared first on .

]]> If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report.

In the latest edition, you can compare the strengths of digital asset management platforms like Brandfolder, Bynder, Canto, and MediaValet. These strengths are in the areas that matter most to customers — including ease of use, support, video capabilities, brand management, and ROI.

This peer-powered report reveals the DAM platforms rated as Market Leaders by G2. If you’re evaluating digital asset management platforms, this is the insider insight you need before making a move. Market Leader is the top level in the ranking system. Products in the Market Leader level are rated highly by G2 users and have considerable market presence. Not all DAMs are created equal. Read the report to learn what to look for in a DAM platform.  

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]]> 220481 Brand Measurement in an AI-driven world /2026/01/23/brand-measurement-in-an-ai-driven-world/ Fri, 23 Jan 2026 21:04:59 +0000 /?p=219588 5 truths to turn tracking into growth Tracking isn’t just about monitoring performance, it’s about uncovering growth opportunities. That’s why we’ve analyzed millions of brand data points to reveal five commercial truths that can turn tracking into a strategic growth engine. In our latest evidence-based executive summary, you’ll discover: A concise, actionable short paper, designed for […]

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]]> 5 truths to turn tracking into growth

Tracking isn’t just about monitoring performance, it’s about uncovering growth opportunities. That’s why we’ve analyzed millions of brand data points to reveal five commercial truths that can turn tracking into a strategic growth engine.

In our latest evidence-based executive summary, you’ll discover:

  • Sharper Insights: How to get the most accurate view of your brand’s current position.
  • Boardroom Impact: Why brand deserves a voice in high-level decision-making.
  • Culture Connection: Could culture be the missing link in marketing effectiveness?
  • Pricing Power: The overlooked lever that drives sustainable growth.
  • The 4s: How combining search, social, survey, and sales data helps you spot momentum before it appears in your tracker.

A concise, actionable short paper, designed for leaders who want clarity and results. Don’t miss out on insights that can reshape your strategy and accelerate growth.

Download your free executive summary today. Start turning data into decisions that matter.

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