Brand Identity & Voice Archives /topics/brand-identity-voice/ The Essential Community for Marketers Mon, 06 Apr 2026 18:29:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Brand Identity & Voice Archives /topics/brand-identity-voice/ 32 32 158097978 How to Write a Winning Brand Positioning Statement /events/virtual-training/how-to-write-a-winning-brand-positioning-statement/ Mon, 06 Apr 2026 18:22:39 +0000 /?post_type=ama_event&p=232155 Positioning to Win Hearts and Minds Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps, and communication campaigns enable the brand to operate on an annual basis, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong, central brand positioning that guides […]

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Positioning to Win Hearts and Minds

Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps, and communication campaigns enable the brand to operate on an annual basis, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong, central brand positioning that guides overall equity-building over time, brand-building efforts quickly become splintered, ineffective, and at their worst can even erode a brand’s equity.

In this session, you will hone the skills needed to write a clear and effective brand positioning statement that enables breakthrough media communications, sets your brand up for effective long-term strategy and innovation, and helps win the competitive battle in the minds of customers.

Even if you already have a positioning statement, this session will refresh your writing skills and also give you new tools to assess and improve your existing statement. If you are in an agency role, you will not only learn frameworks to use in your agency, but you’ll also learn key language and concepts you can use to work better with your clients.

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Online | August 4, 2026 | 10:00 a.m. – 1:00 p.m. (Central Time)

Key Takeaways

  • Key brand strategy definition, documents and the role of positioning
  • How to define your target audience
  • What to look for when assessing the competition
  • How to write key positioning components including benefits and support points
  • Recommended framework for positioning that the best brands use
  • Criteria for evaluating and improving your positioning statement

Select your quantity below to register

How to Write a Winning Brand Positioning Statement (Aug 2026)

Non-Member

$400.00

Member

$225.00

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Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR ÂÜÀòÉç¹ÙÍø Academic or Professional Membership ($199 value).

Training Backed By Research

ÂÜÀòÉç¹ÙÍø training is unique because of its data-backed approach. The ÂÜÀòÉç¹ÙÍø Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

Are you an ÂÜÀòÉç¹ÙÍø Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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]]> 232155 Close the Trust Gap: Tactics for Brand Credibility /events/virtual-training/close-the-trust-gap-tactics-for-brand-credibility/ Mon, 13 Oct 2025 17:46:09 +0000 /?post_type=ama_event&p=208536 Building Brand Credibility: From Positioning to Proof Consumer trust in marketing and information channels has eroded significantly, making brand credibility essential for long-term sustainability. This session will explore why establishing your brand as a credible authority should be a top priority and how it directly impacts your ability to connect with audiences and drive meaningful […]

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Building Brand Credibility: From Positioning to Proof

Consumer trust in marketing and information channels has eroded significantly, making brand credibility essential for long-term sustainability. This session will explore why establishing your brand as a credible authority should be a top priority and how it directly impacts your ability to connect with audiences and drive meaningful business results.

Learn how to solidify core elements of brand position and messaging, as well as understand AI’s growing influence on how consumers evaluate credibility. Join this session to gain practical strategies for optimizing your brand’s presence in AI-generated results and responses, through both online and offline tactics.

Online Training | February 3, 2026 | 10:00 a.m. – Noon CT

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Who Should Attend?

Heads/Directors of Content or SEO, Brand/Comms Leads, PR/Media Relations Managers, Product Marketing Managers, Founders at growth-stage companies. Recommended Intermediate–Advanced (3–15+ years) experience as well as cross-functional marketers who influence brand messaging, content, and distribution.

Key Takeaways

  • Understand the Current Trust Landscape: Why Is Credibility Even More Critical Now?
  • Revisit Brand Foundations: Is the Brand Message Strong Enough?
  • Leverage On-Site and Off-Site Credibility Signals
  • Reveal the Impact of AI on Perception and Discovery

Enter your quantity below to register

Close the Trust Gap: Tactics for Brand Credibility (Feb 2026)

Registration is closed

Join as a group or team. Save 10% when purchasing 3 or more tickets.
Users will be assigned once the purchase is complete.

Are you an ÂÜÀòÉç¹ÙÍø Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

ÂÜÀòÉç¹ÙÍø Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to ÂÜÀòÉç¹ÙÍø Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

ÂÜÀòÉç¹ÙÍø training is unique because of its data-backed approach. The ÂÜÀòÉç¹ÙÍø Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 208536 How to Build a Brand Your ICP Won’t Forget /2026/03/13/how-to-build-a-brand-your-icp-wont-forget/ Fri, 13 Mar 2026 14:17:08 +0000 /?p=229543 Island’s Head of Brand shares what separates memorable brands from generic ones, and how to operationalize it. Free webinar hosted by WiseStamp. Learn proven ways to create a memorable brand that delights your ICP audience and avoid looking generic by playing it safe. Get successful examples from decades of marketing experience brought to you by […]

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]]> Island’s Head of Brand shares what separates memorable brands from generic ones, and how to operationalize it. Free webinar hosted by WiseStamp.


Learn proven ways to create a memorable brand that delights your ICP audience and avoid looking generic by playing it safe.

Get successful examples from decades of marketing experience brought to you by Island’s Head of Brand, hosted by WiseStamp.

You may have the brand basics covered: logo, website, social channels, creative assets. But is it enough to make you memorable?

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Not likely. It’s just the baseline where most brands compete. But not enough to win.

Fact is, the most memorable brands go beyond the baseline.

They delight ICPs with small details that show expertise. Surprise with unexpected touchpoints. Build emotional cues that express empathy. 

Learn how to develop a brand story, build experiences that speak to your ICP’s emotions, and operationalize the small details that make your brand stick.

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]]> 229543 The 2026 CMO Growth Playbook /2025/10/14/the-2026-cmo-growth-playbook/ Tue, 14 Oct 2025 13:25:53 +0000 /?p=208411 Your cheat code for navigating AI disruption and ROI pressure The rules of marketing are changing. AI-driven zero-click searches, fragmented touchpoints, and shrinking ROI are redefining how CMOs plan for growth. The 2026 CMO Growth Playbook, created by Flowcode featuring research from Gartner and Harris Poll delivers the insights you need to turn disruption into […]

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]]> Your cheat code for navigating AI disruption and ROI pressure

The rules of marketing are changing. AI-driven zero-click searches, fragmented touchpoints, and shrinking ROI are redefining how CMOs plan for growth. The 2026 CMO Growth Playbook, created by Flowcode featuring research from Gartner and Harris Poll delivers the insights you need to turn disruption into opportunity in the Experience Economy. 



Inside, you’ll discover:  

  • The 3 biggest challenges facing CMOs in 2026 and how to solve them
  • Why 81% of growth will be won in the Experience Economy, not digital clicks
  • Proven strategies to unify customer identity, capture first-party data, and build memorable brand moments that drive measureable ROI

This playbook is your strategic guide to navigating one of the most disruptive years in marketing. If you’re ready to move from flat performance to breakthrough growth, download your copy today. 

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