Automation Archives /topics/automation/ The Essential Community for Marketers Mon, 25 Aug 2025 16:42:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Automation Archives /topics/automation/ 32 32 158097978 Using AI to Transform Your Marketing Automation /events/virtual-training/using-ai-to-transform-your-marketing-automation/ Mon, 25 Aug 2025 15:14:11 +0000 /?post_type=ama_event&p=203891 Harness the Power of AI for Automation Keeping pace with automation technology has always been a challenge for marketing teams and now it’s a moving target. The martech stack has exploded in the last few years. Artificial intelligence is turning marketing automation on its head: AI can suggest messaging, segment your audience, create personas, and […]

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Harness the Power of AI for Automation

Keeping pace with automation technology has always been a challenge for marketing teams and now it’s a moving target. The martech stack has exploded in the last few years. Artificial intelligence is turning marketing automation on its head: AI can suggest messaging, segment your audience, create personas, and even directly use the internet and your marketing tools on your behalf.


This 2-hour virtual workshop reveals how AI is changing marketing automation. It will clearly explain what’s possible and open the door to a whole new way of getting your work done. You’ll learn how your role can shift from execution to strategy when you use AI as a powerful thinking partner in your daily marketing tasks.

Online | December 11, 2025 | 10:00 AM-12:00 PM Central Time

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Key Takeaways

  • Understand the current landscape of marketing automation and AI technology
  • Learn how to spot high-impact AI use cases and prioritize which tasks to automate 
  • Discuss how to build AI literacy to keep pace with change
  • Discuss automation guidelines for success

What the Session Does Not Cover

  • Technical development of AI: This is not a deep technical training on how AI works under the hood (no coding, math, or complex algorithms).
  • Building AI products or software engineering: The focus is on using AI as a marketer, not on AI product development or engineering. This workshop is tailored for marketing and adjacent roles who want to use AI to get work done.
  • An exhaustive list of AI tools: We won’t simply catalog every tool out there. Instead, we’ll ground everyone in what these new tools can do. (For reference, we’ll primarily use ChatGPT as it’s the most ubiquitous example.)

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Using AI to Transform Marketing Automation (Dec 2025)

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Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

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Using AI to Transform Marketing Automation – Collegiate (Dec 2025)

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Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to ÂÜÀòÉç¹ÙÍø Journals, membership in networking communities and more.

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Are you an ? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

ÂÜÀòÉç¹ÙÍø training is unique because of its data-backed approach. The ÂÜÀòÉç¹ÙÍø Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

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