Comments on: Press Release From the Journal of Marketing: The Big Question for Companies Adopting Livestream Commerce: Allocate Resources to a Single Big Influencer or Spread it Across Multiple Small Influencers? /press-releases/press-release-from-the-journal-of-marketing-the-big-question-for-companies-adopting-livestream-commerce-allocate-resources-to-a-single-big-influencer-or-spread-it-across-multiple-small-inf/ The Essential Community for Marketers Tue, 30 Jan 2024 15:57:40 +0000 hourly 1 https://wordpress.org/?v=6.9.4