Comments on: Press Release From the Journal of Marketing: Looking to Introduce a New Brand Extension? Be Sure to Leverage the Brand Equity of the Parent Brand as Well as the Extension Fit /press-releases/press-release-from-the-journal-of-marketing-looking-to-introduce-a-new-brand-extension-be-sure-to-leverage-the-brand-equity-of-the-parent-brand-as-well-as-the-extension-fit/ The Essential Community for Marketers Mon, 08 May 2023 23:24:03 +0000 hourly 1 https://wordpress.org/?v=6.9.4