Learn the signs of rainbow washing and what to look for in a business that genuinely supports LGBTQ+ people. Also, learn how to identify this harmful marketing technique, which is used to attract the buying power of the LGBTQ+ community and its allies without providing authentic or meaningful support.
Length: 1:46
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This video is part of our larger DEI MicroVideo Library for ÂÜÀòÉç¹ÙÍø members. It’s full of 1-5 minute videos, curated by The Diversity Movement, to help you learn best practices for inclusion, leadership, allyship and more.
As the Preferred Diversity Resource Partner for the ÂÜÀòÉç¹ÙÍø, The Diversity Movement is providing marketers the tools and training to help them be more inclusive and genuinely engage with diverse customer groups to grow in the modern marketplace.