AMC’s hit series “Better Call Saul” opened tight on the Cinnabon’s logo. Now, well into season two, the company is seeing huge dividends from its involvement with the “Breaking Bad” prequel.
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As AMC’s “” opened for the first time, the camera panned in on Gene, a character played by Bob Odenkirk, whose nametag, apron and regalia indicate that he’s the manager of a Cinnabon.
Set in black and white, the scene followed Gene as he makes the company’s famous cinnamon rolls step by step. For many, the scene was a peek into the new life of Saul Goodman, a beloved character from “” forced to change his identity. For , it was two minutes of un-interrupted TV time in front of millions, a boon for its marketing department.
A year and a half after “Breaking Bad” ended its white-hot five season run on AMC, the show’s anticipated prequel “Better Call Saul” aired for the first time. The show broke records, . It shattered the old record by 2.9 million people, according to Nielsen.
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Hal Conick is a freelance writer for the ’s magazines and e-newsletters. He can be reached at halconick@gmail.com or on Twitter at @HalConick.