A conversation with the official mascots for Charmin
How did your family of bears come to represent the Charmin brand?
This may come as a surprise, but most humans have delicate sensibilities around any kind of bathroom banter. Butt we bears arent shy when it comes to talking about a better bathroom experience. And singing about a Shiny Hiney or Charmin Booty Smile sounds a lot better coming from a cute and cuddly animated bear.
Your new (12-inch diameter) is an innovative step forward for TP. How important is sustainability to Charmin?
The forest is our home, so its very important to us! One hundred percent of our paper comes from responsibly managed forests. The Charmin Forever Roll eliminates 100% of plastic wrappers, reduces the amount of cardboard inner cores we use by 80% and ultimately translates into fewer trucks on the road.
For animals that typically do their duty outdoors, how come you spend so much time indoors?
Dont get us wrong, theres nothing better than answering the call of nature while in nature but weve also become accustomed to the niceties that indoor living provides. Luckily, Charmin travels well, so we can enjoy the go regardless of our environment!
Any potty-training tips to share?
Be a roll model for your cubs! They are little sponges, so its important to repeatedly demonstrate the process of wiping, flushing and washing your paws. And be generous with praise. It takes time to learn, so encourage them along the way and celebrate the big milestoneslike when they realize how much better their bums feel using Charmin.
What makes you so enthusiastic about proper bathroom etiquette?
In this modern world, bathrooms tend to be the last bastion of solitude. A few minutes of me time in the bathroom is all some people get, so we want those few minutes to be the best, cleanest and most enjoyable experience possible.
Julian Zeng is omni-channel content manager at the 蹤獲扦夥厙. He may be reached at jzeng@ama.org.